Performance Marketing Specialist (Real Estate)

AQUA is seeking a dynamic, analytical, and results-driven Performance Marketing Specialist to lead the execution and optimisation of paid digital marketing campaigns across our real estate brokerage and development businesses.

The ideal candidate will be responsible for driving high-quality lead generation, maximising advertising ROI, improving conversion rates, and ensuring marketing investments translate into measurable business results.

The role requires strong technical expertise in digital advertising, data analytics, conversion tracking, and performance optimisation, combined with a commercial understanding of Dubai's real estate market.

Key Responsibilities:

1. Performance Marketing & Paid Media

• Plan, execute, manage, and optimise paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn, TikTok, YouTube, and other relevant platforms.
• Develop performance-driven campaigns for off-plan projects, secondary sales, commercial properties, leasing, and property development launches.
• Manage Google Search, Display, Performance Max, remarketing, and paid social campaigns.
• Conduct audience research, competitor analysis, keyword research, and market segmentation.
• Implement A/B testing across creatives, messaging, targeting, landing pages, and campaign formats.
• Continuously optimise campaigns to improve lead quality, conversion rates, and cost efficiency.

1. Lead Generation & Conversion Optimisation

• Drive a consistent pipeline of qualified leads for AQUA's sales, leasing, and development divisions.
• Optimise campaigns based on Cost Per Lead (CPL), Cost Per Qualified Lead (CPQL), Cost Per Acquisition (CPA), and Return on Ad Spend (ROAS).
• Work closely with Sales Directors and team leaders to evaluate lead quality and conversion performance.
• Analyse the complete customer journey from initial enquiry to qualified lead, viewing, booking, and transaction.
• Develop remarketing and retargeting strategies to improve conversion opportunities.
• Identify underperforming campaigns and implement corrective measures.

1. Advertising Budget & ROI Management

• Manage and optimise monthly advertising budgets across different business divisions and projects.
• Ensure effective budget allocation based on campaign performance, lead quality, and business priorities.
• Track advertising expenditure against qualified leads, conversions, and revenue generated.
• Recommend budget adjustments and campaign scaling based on measurable results.
• Maintain accountability for advertising efficiency and overall marketing ROI.

1. Analytics, Tracking & Reporting

• Monitor campaign performance using Google Analytics 4 (GA4), Google Tag Manager, Google Ads, Meta Ads Manager, and Looker Studio.
• Develop weekly and monthly performance dashboards highlighting campaign effectiveness.
• Ensure accurate implementation of conversion tracking, pixels, UTM parameters, and attribution models.
• Analyse lead sources, customer acquisition costs, conversion rates, and revenue contribution.
• Provide actionable insights and strategic recommendations to the Head of Marketing and management.
• Identify opportunities to improve digital marketing effectiveness through data-driven decision-making.

1. CRM Integration & Sales Coordination

• Collaborate with the CRM team to ensure accurate lead tracking, source attribution, and reporting.
• Monitor lead quality and conversion rates across sales teams and business divisions.
• Work with Sales Directors to understand campaign performance beyond lead generation, including site visits, bookings, and closed transactions.
• Identify gaps in lead conversion and recommend improvements to targeting, campaign messaging, or customer journeys.
• Support CRM-based remarketing, lead nurturing, and re-engagement campaigns.

1. Landing Pages & Digital Optimisation

• Collaborate with website developers, designers, and content teams to develop high-converting landing pages.
• Optimise landing page performance, user experience, loading speed, and enquiry conversion rates.
• Ensure seamless integration between landing pages, lead forms, advertising platforms, and CRM systems.
• Recommend improvements to digital funnels to increase conversions and reduce acquisition costs.

1. Real Estate Campaign Strategy & Compliance

• Develop targeted marketing strategies for exclusive listings, project launches, and developer campaigns.
• Coordinate with the Marketing and Sales teams to align campaign messaging with inventory availability and business objectives.
• Monitor competitor campaigns and digital advertising trends within the UAE real estate market.
• Ensure advertisements comply with applicable Dubai Land Department (DLD), RERA, and platform advertising requirements, including permit and QR code requirements where applicable.
• Maintain accuracy and consistency of advertised property information, pricing, and promotional claims.

Qualifications & Experience

• Bachelor's degree in Marketing, Digital Marketing, Business Administration, or a related field.
• Minimum 3–5 years of hands-on performance marketing experience , preferably within Dubai's real estate sector.
• Proven track record of generating high-quality leads through paid digital advertising campaigns.
• Strong expertise in Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, and conversion tracking.
• Experience managing substantial advertising budgets with measurable campaign results.
• Strong understanding of lead generation funnels, customer acquisition strategies, and conversion rate optimisation.
• Experience with CRM platforms and marketing automation tools.
• Proficiency in Excel, Looker Studio, and campaign reporting.
• Knowledge of Dubai's off-plan and secondary real estate markets will be a strong advantage.
• Google Ads and Meta certifications are preferred.

Key Performance Indicators (KPIs)KPIExpected OutcomeQualified Lead GenerationAchievement of monthly qualified lead targetsCost Per Qualified LeadMaintain within approved benchmarksLead-to-Viewing ConversionContinuous improvement in lead qualityLead-to-Transaction ConversionImprove revenue-generating lead performanceReturn on Ad SpendAchieve agreed campaign ROAS targetsBudget ManagementOptimise expenditure within approved budgetsCampaign PerformanceContinuous improvement through testing and optimisationTracking & AttributionAccurate reporting across advertising platforms and CRMReporting & InsightsTimely weekly and monthly performance analysisKey Skills & Competencies

• Strong analytical and numerical abilities
• Excellent understanding of paid advertising platforms
• Commercial and ROI-driven mindset
• Ability to interpret campaign data and translate insights into actions
• Strong problem-solving and decision-making skills
• Excellent communication and stakeholder management
• Ability to manage multiple campaigns and projects simultaneously
• Proactive approach with strong ownership and accountability
• Ability to work in a fast-paced, target-driven real estate environment

Expected Deliverables

The successful candidate will be expected to:

• Generate a consistent pipeline of high-quality leads across AQUA's business divisions.
• Improve campaign efficiency and reduce acquisition costs without compromising lead quality.
• Establish reliable performance tracking from advertising spend to actual business conversion.
• Strengthen coordination between Marketing, CRM, and Sales.
• Deliver measurable improvements in advertising ROI and business revenue contribution.

The ultimate objective of this position is not simply to generate leads, but to generate leads that convert into business and contribute directly to AQUA's revenue growth.

Work Location: In person