Performance Marketing Specialist
Job Location: Hyderabad Department: Marketing Employment Type: Full-Time Experience: 2–5 years About the Role We are looking for a data-driven and results-oriented SEO & Performance Marketing Specialist to improve our online visibility, generate qualified leads and maximize the performance of paid and organic digital campaigns. The ideal candidate should have strong hands-on experience in SEO, Google Ads, Meta Ads, analytics, conversion optimization and performance reporting. Key Responsibilities Develop and implement SEO and performance marketing strategies aligned with business objectives. Conduct keyword research, competitor analysis and SEO audits . Improve website rankings through on-page, off-page and technical SEO activities. Optimize website content, landing pages, meta titles, descriptions, headings, internal links and other SEO elements. Plan, execute and optimize Google Ads and Meta Ads campaigns . Manage campaign budgets and optimize spending to achieve better ROI and cost per lead . Develop and test different ad copies, creatives, audiences, keywords and landing pages. Monitor website traffic, rankings, conversions, leads, and campaign performance. Use Google Analytics 4, Google Search Console, Google Ads Manager, Meta Ads Manager and other relevant tools for analysis. Track and improve key performance metrics such as CPL, CPA, CTR, CPC, conversion rate and ROAS . Identify opportunities to improve landing-page performance and conversion rates. Prepare weekly/monthly performance reports with actionable insights. Coordinate with content writers, graphic designers, video editors and the sales team for campaign execution. Conduct regular competitor and market research to identify new growth opportunities. Stay updated with Google algorithm updates, SEO best practices, advertising trends and digital marketing technologies . Required Skills Strong hands-on knowledge of SEO and Google Ads . Experience with Meta Ads and paid social campaigns . Proficiency in Google Analytics 4 and Google Search Console . Knowledge of keyword research and SEO tools such as SEMrush, Ahrefs, Moz or similar platforms . Understanding of technical SEO, on-page SEO, off-page SEO and link-building strategies. Strong analytical and data interpretation skills. Knowledge of conversion tracking and campaign attribution. Understanding of landing-page optimization and conversion rate optimization (CRO). Ability to analyze campaign data and make performance-driven decisions. Strong communication and coordination skills. Ability to manage multiple campaigns and meet deadlines. Qualifications Bachelor's degree in Marketing, Digital Marketing, Business Administration, Communications or a related field. 2–5 years of relevant experience in SEO and performance marketing. Google Ads/Analytics or other relevant digital marketing certifications will be an advantage. Candidates with a proven track record of increasing organic traffic and generating qualified leads through paid campaigns will be preferred. Key Performance Indicators (KPIs) Organic Traffic | Keyword Rankings | Qualified Leads | Cost per Lead (CPL) | Conversion Rate | CTR | CPC | CPA | ROAS | Website Conversions | Search Visibility Preferred Candidate: A hands-on, analytical, target-oriented, and performance-focused digital marketer who can take ownership of both organic growth and paid campaigns and consistently work toward improving lead generation and ROI. Pay: ₹30,000.00 - ₹40,000.00 per month Work Location: In person
Наблюдалась 2026-09-15, впервые 2026-09-04, источник — Indeed.