Performance Marketing Specialist
# Performance Marketing Specialist **One Media Works** · Mumbai, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: 12 дней назад* · *Источник: Indeed* --- ### About the Role Senior Performance Marketing Expert Digital Marketing & Branding Agency Job Title: Senior Performance Marketing Department: Performance Marketing / Growth Employment Type: Full-Time Experience Required: 4 – 5 Years (Agency Environment Preferred, B2B + B2C Mix) Reporting To: Head of Growth / Creative Director / Founder Location: On-Site / Hybrid Accounts Managed: Multiple Brand & Client Accounts Simultaneously (B2B and B2C) Core Expertise Areas - Performance Marketing Strategy & Media Planning - B2B & B2C Paid Campaigns (Meta, Google, LinkedIn, Programmatic) - Funnel Building & Conversion Rate Optimization - Analytics, Attribution & Reporting - Lead Generation & Marketing Qualified Lead (MQL) Pipelines - E-Commerce & D2C Performance Growth - AI-Based Campaign Optimization & Automation Role Overview We are looking for a strategic and hands-on Senior Performance Marketing Executive who can plan, execute, and optimize paid campaigns across B2B and B2C accounts. This role requires end-to-end ownership of performance strategy — from funnel design and media planning to daily execution, testing, and reporting — while directly driving pipeline, revenue, and ROAS outcomes for clients across categories. The ideal candidate is equally comfortable running high-intent B2B lead-gen campaigns and high-volume B2C e-commerce campaigns, and can translate business objectives into channel strategy, budget allocation, and measurable growth. Key ResponsibilitiesPerformance Strategy & Planning - Build channel strategy and media plans for B2B and B2C accounts based on business goals (leads, ROAS, CAC, LTV). - Define audience segmentation, funnel stages, and campaign structure across platforms. - Set and own performance targets (CPL, CAC, ROAS, CTR, conversion rate) per account. - Present strategy, performance reviews, and growth roadmaps to internal teams and clients. Campaign Execution & Optimization - Plan, launch, and manage paid campaigns across Meta, Google Ads, LinkedIn Ads, and programmatic platforms. - Run continuous A/B testing on creatives, copy, audiences, and landing pages. - Optimize budgets and bids daily/weekly based on performance data. - Manage B2B lead-generation funnels (LinkedIn, Google Search, landing pages, CRM handoff). - Manage B2C/D2C funnels for e-commerce, app installs, and retail conversion campaigns. Analytics, Reporting & CRO - Track and report performance via GA4, Meta Ads Manager, Google Ads, and CRM/marketing automation tools. - Build and maintain dashboards for real-time campaign visibility. - Identify funnel drop-offs and drive Conversion Rate Optimization (landing pages, forms, checkout flow). - Deliver weekly/monthly performance reports with insights and next-step recommendations. AI & Automation (Mandatory for Senior Role) - Use AI tools (ChatGPT, Copy.ai, AdCreative.ai, Meta Advantage+, Google Performance Max, etc.) for creative testing and campaign optimization. - Build automated reporting dashboards and rule-based bid/budget automation. - Drive efficiency through AI-assisted audience research, ad copy generation, and predictive optimization. Collaboration & Delivery - Act as the performance marketing SPOC for servicing, creative, and client teams. - Coordinate with design/content teams to brief high-performing creative assets. - Ensure on-time delivery, budget pacing, and account health across all live campaigns. - Maintain smooth communication between clients, servicing, and internal stakeholders. Required Qualifications - 4–5 years of hands-on performance marketing experience (Agency preferred), with proven exposure to both B2B and B2C accounts. - Demonstrated experience owning strategy — not execution alone — including media planning and funnel design. - Strong hands-on proficiency in Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, and GA4. - Solid understanding of lead-gen funnels, MQL/SQL pipelines, and e-commerce/D2C funnels. - Working knowledge of CRM/marketing automation tools (HubSpot, Zoho, Salesforce, or similar). - Hands-on experience using AI tools in performance/media workflows. - Strong analytical skills with the ability to translate data into actionable strategy. - Strong communication and client-facing presentation skills. Positioning Difference Senior: Owns performance strategy, media planning, budget allocation, reporting frameworks, AI-driven optimization, and cross-functional delivery — beyond day-to-day campaign execution. Pay: ₹40,000.00 - ₹50,000.00 per month Benefits: - Flexible schedule Work Location: In person
Наблюдалась 2026-10-04, впервые 2026-09-22, источник — Indeed.