Performance Marketing Specialist
# Performance Marketing Specialist **Incredible Indriya** · Marol, Mumbai, Maharashtra · `On-site` 🕒 **Статус:** *Опубликовано: 6 дней назад* · *Источник: Indeed* --- ### About the Role Company Description Incredible Indriya Beauty Essentials Pvt. Ltd. is a fast-growing D2C conglomerate in the beauty and fragrance space, focused on building scalable, profitable, and premium consumer brands. The organization operates with a performance-first mindset, combining strong brand storytelling with data-driven growth across digital channels. Job Title Performance Marketing Lead – D2C Department Marketing / Growth Location Mumbai (On-site) Employment Type Full-time Reports To Marketing Head Role Summary The Performance Marketing Lead – D2C will own and lead e-commerce performance marketing outcomes , with end-to-end responsibility for paid acquisition strategy, funnel efficiency, revenue contribution, and scalable growth. This is a senior role requiring business-level thinking , strong execution oversight, and the ability to map company growth across different stages while aligning performance marketing with overall D2C objectives. Key Responsibilities E-commerce Growth & Revenue Ownership - Take full ownership of D2C performance marketing , directly impacting online revenue, customer acquisition, and growth velocity - Translate D2C revenue targets into structured performance marketing strategies and execution plans - Map and drive growth journeys across 0–10 and 10–20 scale phases , ensuring sustainable unit economics - Partner closely with the Head of D2C to align performance marketing with broader growth and profitability goals Performance Marketing Strategy & Leadership - Own performance marketing strategy, budget planning, and scaling decisions across Meta (Facebook & Instagram); Google and other channels are a plus - Define CAC, ROAS, LTV, and scaling thresholds aligned with business goals - Guide full-funnel acquisition strategy across TOF–MOF–BOF , ensuring consistency between ads, landing pages, and conversion flows - Review campaign performance regularly and drive optimization direction (hands-on or via agencies/team) Funnel, Website & Conversion Optimization - Work closely with D2C, website, CRO, and creative teams to: - Improve homepage, PDP, and checkout conversion - Optimize offers, pricing communication, bundles, and promotions - Strengthen trust elements such as UGC, reviews, and social proof - Identify friction points across the funnel and lead data-backed improvements Data, Analytics & Decision-Making - Own performance tracking, dashboards, and reporting rhythm - Analyze channel, cohort, and funnel performance to drive growth decisions - Present clear insights, forecasts, and recommendations to leadership - Ensure attribution, tracking, and measurement frameworks are robust and reliable Budget Ownership & Forecasting - Own paid marketing budgets and ensure efficient allocation aligned with growth priorities - Forecast acquisition and revenue outcomes and support demand planning - Balance aggressive growth targets with profitability and long-term brand health Cross-Functional & Agency Leadership - Lead coordination between performance marketing, creative, content, tech, CRM, and operations - Own relationships with performance agencies and external partners, setting KPIs and accountability - Drive execution discipline and resolve bottlenecks across teams Required Skills & Experience - 5–7+ years of experience in Performance Marketing / Growth roles, with a strong focus on D2C or e-commerce brands - Proven track record of owning and scaling e-commerce performance marketing , not just executing campaigns - Deep expertise in Meta Ads (Facebook & Instagram) ; working knowledge of Google Ads and other channels is a plus - Demonstrated ability to scale brands across growth stages (0–10, 10–20) with clear unit-economics ownership - Strong understanding of full-funnel marketing, attribution models, and conversion economics - Hands-on knowledge of pixel setup, event tracking, conversion APIs, and analytics platforms - Excellent analytical, strategic, and decision-making capabilities - Strong stakeholder management and leadership skills Preferred Qualifications - Experience in beauty, personal care, lifestyle, or premium consumer brands - Exposure to Shopify, CRO tools, and CRM/retention platforms - Bachelor’s degree in Marketing, Business, or a related field - Experience working in high-growth, founder-led environments Industry D2C / Beauty & Personal Care / E-commerce Why This Role Matters - Direct ownership of D2C growth and revenue impact - Strategic seat at the table with leadership - Opportunity to shape scalable performance frameworks - Ideal for a leader who thinks business first, channel second Pay: ₹800,000.00 - ₹1,400,000.00 per year Benefits: - Flexible schedule - Paid sick time - Paid time off - Work from home Application Question(s): - Apply only if based out of Mumbai or ready to relocate - Must have deep expertise in Meta Ads (Facebook & Instagram); working knowledge of Google Ads and other channels is a plus - Should have 5–7+ years of experience in Performance Marketing / Growth roles, with a strong focus on D2C or e-commerce brands - Should have experience in beauty, personal care, lifestyle, or premium consumer brands with excellent analytical, strategic, and decision-making capabilities. - The salary remuneration will be around 8-14 lac per annum (Based on experience) Work Location: Hybrid remote in Marol, Mumbai, Maharashtra
Наблюдалась 2026-10-19, впервые 2026-10-13, источник — Indeed.