Performance Marketing Specialist

We are looking for a results-driven Performance Marketing Specialist to plan, execute, and optimize digital advertising campaigns across multiple platforms. The ideal candidate will have hands-on experience in paid advertising, campaign optimization, lead generation, and e-commerce marketing.

The candidate will be responsible for improving campaign performance, increasing conversions, managing advertising budgets, and maximizing return on ad spend (ROAS).

Key Responsibilities

• Plan, launch, and manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and YouTube Ads.
• Develop and execute performance marketing strategies to generate sales, leads, and website traffic.
• Monitor campaign performance and optimize ads to improve conversions and ROAS.
• Conduct audience research, keyword research, competitor analysis, and A/B testing.
• Create and optimize ad campaigns, targeting, bidding strategies, and landing pages.
• Track and analyze campaign performance using Google Analytics 4 (GA4), Google Tag Manager (GTM), and advertising platform analytics.
• Prepare regular performance reports and provide actionable recommendations.
• Manage advertising budgets effectively to achieve business objectives.
• Collaborate with the content and creative teams to develop high-performing ad creatives and marketing copy.
• Stay updated on digital advertising trends, tools, and best practices.

Requirements

• Proven experience in performance marketing or digital advertising.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Strong understanding of conversion tracking, campaign analytics, and remarketing.
• Experience with Google Analytics 4 and Google Tag Manager.
• Knowledge of audience targeting, A/B testing, and campaign optimization.
• Ability to analyze data and make data-driven marketing decisions.
• Strong communication, analytical, and problem-solving skills.
• Experience in e-commerce or retail marketing is an advantage.

Preferred Qualifications

• Experience managing campaigns for e-commerce businesses.
• Knowledge of customer acquisition cost (CAC), cost per lead (CPL), conversion rate, and ROAS.
• Experience with Shopify or other e-commerce platforms is a plus.
• A portfolio or examples of successful advertising campaigns will be an advantage.

What We Offer

• Competitive salary based on experience and skills.
• Opportunity to work on diverse digital marketing campaigns.
• A collaborative and growth-oriented work environment.
• Opportunities for professional development and career growth.

Pay: AED4,000.00 - AED8,000.00 per month

Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 8 years (Required)

Work Location: In person