Performance Marketing Officer
# Performance Marketing Officer **Green Sun Hotel Management Inc** · Makati · `On-site` 🕒 **Статус:** *Опубликовано: 9 дней назад* · *Источник: Indeed* --- ### About the Role Key Responsibilities & Qualifications: - At least 2–3 years of relevant work experience in Communications, Digital Marketing, or a related field, with hands-on exposure to performance-driven campaigns across paid and owned channels. - Knowledge and practical experience in managing performance marketing functions , including but not limited to: - Setting up and optimizing paid campaigns across platforms (ie. Meta Ads, Google Ads, LinkedIn Ads) - Conducting A/B testing for creatives, copy, targeting, and landing pages - Audience segmentation, retargeting, and lookalike audience creation - Budget allocation and bid strategy optimization - Monitoring and improving key metrics such as CTR, CPC, CPA, ROAS, and conversion rates Utilizing analytics tools such as Google Analytics (GA4) for campaign performance tracking, funnel analysis, and actionable insights - Strong capability to set up, track, and analyze social media performance metrics , including organic and paid content. - Ability to translate data insights into actionable recommendations and work closely with the Marketing Officer to develop high-performing ad strategies and content calendars. - Experience in managing and optimizing the company website , including: Updating content and landing pages aligned with campaign objectives - Coordinating with developers or designers for UX/UI improvements - Ensuring proper tracking implementation (e.g., Meta Pixel, Google Tag, UTM parameters, Bitly) Monitoring website performance metrics and user behavior - Experience in executing and optimizing Electronic Direct Mail (EDM) campaigns using platforms such as Mailchimp and/or SendGrid, including: - List segmentation and database management - Campaign automation and drip workflows - A/B testing subject lines and email content Tracking open rates, click-through rates, and conversions - Strong analytical skills with the ability to interpret data, generate reports, and present insights and recommendations to stakeholders. - Detail-oriented, results-driven, and comfortable working in a fast-paced environment with multiple campaigns running simultaneously. Job Type: Full-time Pay: Php25,000.00 - Php30,000.00 per month Benefits: - Company events - Employee discount - Life insurance - Opportunities for promotion - Staff meals provided Work Location: In person
Наблюдалась 2026-10-15, впервые 2026-10-06, источник — Indeed.