Performance Marketing Manager

Performance Marketing Manager B2B SaaS | Paid Media | Growth Marketing | Remote Employment Type: Contract-Based (Remote) Experience: 3–5 Years Working Hours: Aligned with EST/EDT (U.S. Business Hours) Reporting To: CEO Team Structure: Work directly with the CEO and collaborate with a distributed team of specialists and contractors.

About the Company:

We are a specialized paid media agency helping B2B SaaS companies, particularly in AI, developer tools, and technical industries, reach and convert niche audiences.

We manage campaigns across Google, LinkedIn, Meta, Reddit, and specialized advertising channels, including developer newsletters, podcasts, and niche ad networks.

We are looking for a hands-on Performance Marketing Manager who can independently manage campaigns, own tracking and optimization, drive measurable results, and communicate effectively with clients.

Key Responsibilities:

1. Campaign Management & Platform Execution

• Plan, launch, manage, and optimize campaigns across Google Ads, LinkedIn Ads (including Thought Leader Ads), Meta Ads, and Reddit Ads.
• Have strong hands-on expertise in the platforms currently managed by the agency.
• Be comfortable quickly learning and executing campaigns on ChatGPT Ads, X Ads, Microsoft/Bing Ads, and StackAdapt without requiring paid learning time.
• Manage campaign structures, targeting, bidding strategies, budgets, creatives, and placements.
• Execute direct media buys across developer newsletters, podcasts, and niche advertising networks.

1. Conversion Tracking & Analytics

• Own conversion tracking end-to-end, from writing event specifications to implementation and validation.
• Set up and troubleshoot Google Tag Manager, pixels, CAPI, UTMs, and conversion events.
• Manage offline conversion imports and ensure accurate tracking between advertising platforms and CRM systems.
• Identify suitable leading indicators or proxy conversions when actual conversion volume is insufficient for optimization.
• Analyze and reconcile data across GA4, CRM platforms, and advertising dashboards.
• Build and maintain performance dashboards using Looker Studio and Google Sheets.

1. Campaign Optimization & Scaling

• Follow a structured test-and-scale approach to increase advertising budgets while maintaining agreed CPA/CPL targets.
• Optimize campaigns based on lead quality, conversion rates, pipeline contribution, and business outcomes.
• Identify performance issues and flag potential problems before clients raise them.
• Conduct regular negative keyword reviews, budget pacing checks, and audience optimization.
• Monitor creative fatigue and refresh underperforming creatives.
• Maintain consistent weekly campaign upkeep without requiring constant follow-ups.

1. B2B SaaS Marketing Strategy

• Develop and execute paid acquisition strategies for B2B SaaS businesses.
• Understand technical audiences, developer-focused products, and long sales cycles.
• Focus on qualified leads and pipeline generation rather than simply increasing lead volume.
• Optimize campaigns based on customer acquisition cost, lead quality, and ROI.
• Identify opportunities for funnel optimization and new acquisition channels.

1. Client Communication & Reporting

• Prepare clear weekly and monthly performance reports with actionable insights.
• Communicate campaign performance, challenges, and recommendations effectively.
• Participate in client calls and present data-backed optimization strategies.
• For senior-level candidates, independently lead client calls and confidently explain results to CEOs and senior stakeholders.

1. AI & Workflow Efficiency

• Use Claude and ChatGPT extensively for research, campaign analysis, reporting, and workflow efficiency.
• Apply AI tools to improve productivity and streamline marketing operations.
• Critically evaluate AI-generated recommendations and challenge suggestions that lack business or campaign context.

1. Accountability & Remote Working

• Submit accurate, itemized timesheets every Friday.
• Work within agreed weekly and monthly hour limits.
• Maintain prompt communication and respond reliably to internal and client requirements.
• Proactively communicate availability, delays, or any need to step away.
• Independently manage priorities, deadlines, and deliverables.

Requirements:

• 3–5 years of hands-on experience in Performance Marketing, Paid Media, or Growth Marketing.
• Strong practical experience with Google Ads and LinkedIn Ads, Meta Ads, or Reddit Ads.
• Experience with B2B marketing, preferably B2B SaaS.
• Understanding of technical audiences and long sales cycles.
• Strong knowledge of conversion tracking, attribution, GTM, pixels, CAPI, and offline conversion tracking.
• Experience scaling campaigns while maintaining CPA/CPL targets.
• Proficiency in GA4, Looker Studio, Google Sheets, and Excel.
• Ability to manage multiple client accounts independently.
• Excellent written and verbal English communication skills.
• Strong analytical thinking, problem-solving, and client management skills.

Preferred:

• Experience targeting developer and technical audiences.
• Familiarity with ChatGPT Ads, X Ads, Microsoft/Bing Ads, StackAdapt, Carbon Ads, and Ethical Ads.
• Experience with podcast sponsorships, newsletter advertising, and direct media buys.
• Familiarity with HubSpot, CRM tools, and Plausible Analytics.
• Experience with Claude, ChatGPT, Zapier, and marketing automation workflows.
• Experience collaborating with designers on performance-driven ad creatives.

Commercial Engagement & Growth Opportunity

• Initial engagement will be on an hourly contract basis.
• Opportunity to transition to a monthly retainer with a client retention bonus based on performance.
• Potential to explore revenue-sharing arrangements as the relationship develops.
• Candidates must be comfortable with an agency cost model where individual client accounts typically generate 2,000–3,000 in monthly agency revenue.
• Compensation expectations should allow sustainable account-level profit margins.
• Senior-level candidates will have a potential growth path towards a strategic partnership role, with ownership of client relationships, account growth, retention, and agency operations.

What We're Looking For

• A hands-on professional who takes ownership of campaign execution and results.
• A strategic and analytical thinker who connects marketing performance with business outcomes.
• Someone proactive who identifies problems before they become client concerns.
• A commercially aware individual who understands account profitability and client retention.
• Someone comfortable adopting new platforms, AI tools, and marketing technologies.
• A reliable, independent professional with strong communication and time-management skills.

Why Join Us?

• Work directly with the CEO in a high-impact role.
• Manage global B2B SaaS clients across AI and developer-focused industries.
• Gain exposure to advanced paid media strategies and emerging advertising platforms.
• Work remotely with a collaborative, distributed team.
• Enjoy opportunities for long-term growth, account leadership, and potential strategic partnership.

We are looking for someone who goes beyond campaign management, someone who takes ownership of tracking, performance, client success, and sustainable business growth.

Application Question(s):

• Have you independently implemented and managed conversion tracking, including GTM, pixels, Meta CAPI, and offline conversion imports?
• How many years of hands-on experience do you have in Performance Marketing / Paid Media?
• Have you managed paid campaigns for businesses with long B2B sales cycles, where lead quality and qualified pipeline matter more than lead volume?
• Are you comfortable with a contract-based engagement starting hourly, with weekly itemized timesheet submissions and agreed working-hour limits?
• How frequently do you use AI tools such as Claude or ChatGPT in your marketing workflows?
• Have you worked with LinkedIn Thought Leader Ads?
• What is your current monthly salary?
• What is your expected salary for this role?
• How soon would you be available to join if selected?

Work Location: Remote