Performance Marketing Manager

Performance Marketing Manager

The Role You will own the paid acquisition strategy across every digital channel, ensuring budgets are invested efficiently to maximize revenue, profitability and customer growth. This is a highly commercial role requiring someone equally comfortable analysing data, briefing creative, managing agencies and scaling campaigns internationally.

Responsibilities Paid Media Strategy

• Own the paid acquisition strategy across all markets.
• Build quarterly and annual channel plans.
• Manage media budgets and forecasting.
• Deliver profitable customer acquisition against CPA, MER and ROAS targets.
• Identify new growth channels and testing opportunities.

Channel Ownership Manage all paid activity including:

• Meta
• Google Search
• Google Shopping
• Performance Max
• YouTube
• Pinterest
• TikTok
• Affiliate Marketing
• Influencer Paid Amplification
• Display & Retargeting

Creative Strategy Work closely with the team to:

• Brief new ad creative
• Analyse creative performance
• Identify winning hooks and messaging
• Develop UGC testing plans
• Improve CTR and conversion

Reporting & Analysis Own weekly reporting across:

• Revenue
• Spend
• ROAS
• MER
• CAC
• CPA
• Customer acquisition
• Incrementality
• Attribution

Provide clear recommendations rather than simply reporting numbers.

CRO Collaboration Partner with the Ecommerce Manager to improve:

• Landing pages
• Product pages
• Conversion rate
• Customer journey
• Checkout performance

Skills & Experience

• 4+ years in ecommerce performance marketing
• Experience managing $500k+ annual media budgets
• Strong Meta and Google expertise
• Shopify experience
• Google Analytics 4
• Attribution knowledge
• Excellent Excel / Google Sheets
• Commercial mindset
• Strong analytical skills
• Pinterest, TikTok and Microsoft ads experience

Success Measures

• Revenue growth
• ROAS
• MER
• Customer acquisition
• New customer growth
• CPA improvement
• Testing velocity
• Budget efficiency

Working Model

• Full-time in office at our HQ in East Austin.

Compensation Competitive, dependent on experience.

How to Apply Please submit your resume to hello@93playstreet.com along with a short cover letter outlining:

• Your experience managing paid media hands-on, particularly Meta and Google
• The scale of media budgets you have personally managed
• Examples of measurable commercial results you have delivered

Benefits

• Free Bikinis
• Health/Dental
• Mental Health Days off

Pay: From $60,000.00 per year

Work Location: In person