Performance Marketing Lead
# Performance Marketing Lead **AutoRentals.com** · United States · `Remote` · `Full Time` 💼 **Уровень роли:** `Senior` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Himalayas (JSON API)* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[Performance-Marketing]` `[Digital-Marketing]` `[Growth-Marketing]` `[Paid-Media]` `[Social-Media-Marketing]` `[Performance-Marketing-Lead]` `[Performance-Marketing-Director]` `[Senior-Performance-Marketing-Manager]` `[Senior-Manager-Performance-Marketing]` `[Senior-Performance-Marketer]` --- ### About the Role We are seeking a Performance Marketing Lead who thrives at the intersection of hands-on execution and strategic ownership . This role is for a builder, with entrepreneurial spirit, someone who can write the copy, launch campaigns, analyze performance, and hold partners accountable across the full paid and social ecosystem. This role owns all performance-driven marketing , including paid and organic social media, SEM/PPC, OTT/CTV, display, paid and lifecycle email , while overseeing external agencies and leading a small internal team. This role is accountable for results, efficiency, and scalable growth . Hands-On Execution (Core Expectation) - Write, test, and optimize high-converting copy and creative direction for: - Paid and organic social media - Paid and lifecycle email campaigns - Display, retargeting, and OTT/CTV ads - Build, launch, and optimize campaigns directly across: - Social media platforms - Email marketing platforms - Develop hooks, messaging frameworks, CTAs, and offer strategies aligned to conversion goals - Rapidly test creative, audience segments, formats, and channels to improve ROAS and CAC Social Media Marketing Ownership (Paid + Organic) - Own end-to-end social media marketing strategy , including: - Paid social performance - Organic social content strategy and publishing - Channel growth, engagement, and brand consistency - Ensure social content supports acquisition, retargeting, and lifecycle efforts - Align social storytelling with performance goals and campaign calendars Paid Media, OTT & Channel Ownership - Own day-to-day performance across: - Paid Social - OTT / CTV advertising - Define channel strategy, testing roadmaps, and budget allocation - Partner with analytics and leadership to assess incrementality and efficiency Oversee Agency Performance - SEM / PPC (Google Ads, Bing) Agency & Vendor Oversight - Serve as the primary owner of all paid media agencies: - Set strategy, goals, and performance expectations - Review campaigns, creative, and performance weekly - Push agencies beyond reporting into active optimization and testing - Ensure agency work complements—not replaces—internal execution - Recommend when to scale, pause, or reallocate spend across channels Internal Team Leadership & Partner Oversight - Lead and mentor a lean internal marketing team - Marketing Mentorship for affiliate, widget, and ad-based partnerships: - Performance tracking - Optimization opportunities - Messaging alignment - Display & Re-targeting - Create clarity around ownership between internal resources, agencies, and partners - Establish lightweight processes that scale without adding friction Performance, Reporting & Optimization - Own performance KPIs, including: - ROAS, CAC, CPA, LTV - Conversion rates across the funnel - Incrementality by channel - Translate insights into clear actions and recommendations - Deliver concise, executive-ready performance updates What Success Looks Like (First 6–12 Months) - Paid and social channels show measurable efficiency and scale - Social media functions as both a brand and performance engine - OTT/CTV delivers clear, measurable value within the media mix - Agencies and partners are accountable and high-performing - Affiliate and widget programs are optimized and contributing incremental revenue - Leadership has confidence in channel performance and growth strategy Requirements Required - 5+ years in performance or growth marketing lead or equivalent - Proven experience writing and optimizing conversion-focused copy for paid media and email - Hands-on experience with: - Paid and organic social media - Email marketing platforms - Klaviyo Preferred - Strong working knowledge of SEM/PPC and OTT/CTV - Experience managing agencies and small, high-impact teams - Data-driven mindset with strong analytical instincts Preferred - Experience in travel, e-commerce, marketplaces, or high-intent consumer products - Familiarity with affiliate marketing, widgets, and partner-driven acquisition - Experience with CRO, landing-page optimization, and attribution models Why This Role Matters This is not a coordination role—it is an ownership role . You will define how performance marketing operates across paid, social, affiliates, and partners while remaining hands-on where it matters most. This role has direct impact on revenue, efficiency, and growth velocity. Growth Path - Performance Marketing Lead → Director of Performance Marketing - Expanded ownership across lifecycle, attribution, and growth strategy Benefits Competitive Compensation, Medical, Dental, Vision, & 401K with Company Match! Originally posted on Himalayas
- Performance-Marketing
- Digital-Marketing
- Growth-Marketing
- Paid-Media
- Social-Media-Marketing
- Performance-Marketing-Lead
- Performance-Marketing-Director
- Senior-Performance-Marketing-Manager
- Senior-Manager-Performance-Marketing
- Senior-Performance-Marketer
Наблюдалась 2026-10-01, впервые 2026-10-01, источник — Himalayas (JSON API).