Performance Marketing Executive : DTC : E-Commerce

Purpose of the role

Drive profitable direct to consumer online sales for Emperor Paint and Heroes Paint by improving paid advertising, website conversion and email marketing. Take practical ownership of how customers discover the brands, move through the websites and become customers, using reliable data and structured testing to identify improvements.

This is a hands on role for an experienced e-commerce marketer who can manage campaigns and improve the wider customer journey. Work within the strategy and budgets agreed with the Marketing Manager, with responsibility for day to day delivery and clear reporting on commercial results.

How the role fits within the team

The Marketing Manager leads the strategy, priorities and overall marketing direction of both brands and retains oversight of performance. This role owns delivery across paid media, conversion rate optimisation and email and customer journeys.

Key responsibilities:

Paid advertising and customer acquisition

· Manage Google Ads, Google Shopping and Meta advertising, including campaign setup, audience selection, budgets, testing and ongoing optimisation.

· Test audiences, messages, offers and creative internally and commissioning externally.

· Monitor acquisition costs and sales generated against agreed budgets. Recommend where to increase, reduce or redirect spend, taking account of margin, seasonality and new customer growth. Develop customer journeys through landing pages, funnels etc.

Website performance and conversion

· Maintain a prioritised website improvement plan for both brands, using sales data, customer behaviour and feedback to identify where customers need more help or abandon their purchase.

· Improve product pages, category pages and campaign landing pages, and identify opportunities to make navigation, product selection, basket and checkout journeys easier.

· Plan and evaluate conversion rate optimisation tests, including A/B tests where traffic allows. Record what changed, the results and recommended next steps.

· Implement changes within your skills and access, and coordinate larger changes with the Marketing Manager and website developers.

Email marketing and customer journeys

· Develop and deliver the email marketing plan with the Marketing Manager, coordinating messages and timings with wider brand campaigns.

· Optimise automated email journeys, such as welcome, abandoned basket, post purchase support and relevant follow up campaigns.

· Manage customer data in the email and customer relationship management systems. Support consent based list growth and maintain accurate preferences and suppression lists.

· Test subject lines, content, offers and sending times to improve engagement, conversion and sales. Identify suitable opportunities for repeat purchase and sales across the two brands.

Analytics and commercial reporting

· Maintain reliable website and campaign measurement, including Google Analytics 4, and third party tracking. Check tracking regularly and coordinate technical fixes and consent settings with appropriate support.

· Produce a concise monthly report showing results, spend, lessons learned and the next priorities for each brand. Explain what the figures mean and recommend action.

· Assess performance using overall online sales and acquisition costs alongside platform reports. Distinguish new from returning customers and branded search from wider acquisition wherever the data allows.

· Look for evidence that activity generates additional sales, recognise the limits of attribution and avoid counting the same sale more than once across channels.

Person specification

Essential experience and skills

· A few years of relevant e-commerce or performance marketing experience, ideally around two to four years, with practical responsibility for direct to consumer online sales.

· Hands on experience managing Google Ads and Meta campaigns, with examples of improving commercial results and managing budgets responsibly.

· Experience improving e-commerce websites and landing pages, and using analytics to understand customer behaviour and conversion.

· Practical experience of email campaigns, automated journeys, customer segmentation and email performance reporting.

· Confidence using Google Analytics 4 and spreadsheets, with a working understanding of conversion tracking and Google Tag Manager.

· Commercial judgement, attention to detail and the ability to explain findings clearly. Able to organise priorities, work independently and collaborate with content colleagues and external specialists.

Desirable experience

· BA (Hons) Marketing or related discipline

· Google Merchant Center and product feed management;

· e-commerce and email platforms relevant to the business;

· customer relationship management systems;

· structured testing;

· experience in home improvement, decorating or another considered purchase category.

How success will be assessed

Agreed measures will cover profitable online sales growth, new customer acquisition costs, website conversion, email contribution, list quality and delivery of prioritised improvements. Targets will be set with the Marketing Manager after reviewing baseline performance, margins and seasonality. Early priorities will be to review tracking and existing activity, agree the main opportunities and begin a documented programme of improvements.

Pay: £30,000.00-£35,000.00 per year

Benefits:

• Company pension
• Free parking
• On-site parking

Work Location: In person