Performance Marketing & Campaign Specialist
# Performance Marketing & Campaign Specialist **Relriss Luxe Events Management** · Dubai · `On-site` 🕒 **Статус:** *Опубликовано: 12 дней назад* · *Источник: Indeed* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[OKR / KPI]` --- ### About the Role About Rewind Productions Rewind Productions is a digital marketing and media experience company helping brands build visibility, engagement and measurable growth across digital platforms. Our work spans performance marketing, social media, SEO/SEM, influencer marketing, website development, branding, creative content and media production . We work with businesses across different industries and create integrated campaigns that combine strategy, creativity, media and performance. We are looking for a Performance Marketing & Campaign Specialist who understands that successful advertising is not simply about launching campaigns — it is about understanding the business objective, reaching the right audience, continuously optimising performance and turning marketing budgets into measurable results. The Role As a Performance Marketing & Campaign Specialist , you will be responsible for planning, executing, monitoring and optimising paid digital campaigns across platforms such as Meta, Google Ads, TikTok and LinkedIn . You will work closely with the strategy, social media, creative, content and account management teams to develop campaigns that deliver against defined objectives such as leads, conversions, sales, traffic, app installs, engagement and brand awareness . The ideal candidate is highly analytical, commercially minded and comfortable working with numbers, dashboards and campaign data — while also understanding creative, audience behaviour and the customer journey. Key Responsibilities1. Performance Marketing & Paid Campaign Management - Plan, launch and manage performance marketing campaigns across: - Meta Ads — Facebook & Instagram - Google Ads — Search, Display, YouTube, Performance Max, etc. - TikTok Ads - LinkedIn Ads - Other relevant advertising platforms based on client requirements - Develop campaign structures aligned with business objectives and target audiences. - Manage campaign budgets and ensure efficient allocation of advertising spend. - Monitor campaign performance on a daily basis and identify optimisation opportunities. - Optimise campaigns based on CPL, CPA, ROAS, CTR, CPC, CPM, conversion rate and other relevant KPIs . - Conduct ongoing testing of audiences, creatives, messaging, placements, bidding strategies and landing pages. - Scale successful campaigns while controlling inefficient spending. 2. Campaign Strategy - Translate client/business objectives into measurable paid media strategies. - Develop campaign plans covering: - Objective - Target audience - Funnel stage - Platform selection - Budget allocation - Creative requirements - KPIs - Conversion goals - Understand the difference between awareness, consideration, lead generation, conversion and remarketing campaigns . - Develop retargeting and remarketing strategies across different stages of the customer journey. - Identify opportunities for audience segmentation and lookalike/custom audience development. 3. Data & Analytics - Track and analyse campaign performance using relevant analytics and advertising platforms. - Prepare performance reports with meaningful insights rather than simply presenting numbers. - Identify what is working, what is underperforming and why . - Provide actionable recommendations based on campaign data. - Monitor conversion funnels and identify potential drop-off points. - Analyse customer acquisition costs and campaign profitability where applicable. - Work with tracking and analytics tools such as: - Google Analytics 4 - Google Tag Manager - Meta Pixel / Conversions API - Google Ads conversion tracking - UTM tracking - Looker Studio or similar reporting tools 4. Creative & Campaign Optimisation - Work closely with designers, video editors, copywriters and social media teams to develop performance-focused creative requirements. - Understand what makes an advertisement effective across different platforms. - Analyse creative performance and identify winning: - Hooks - Visuals - Copy - CTAs - Offers - Formats - Provide clear creative briefs based on campaign data. - Continuously test new creative concepts and messaging. - Identify creative fatigue and recommend when campaigns require fresh assets. 5. Lead Generation & Conversion - Build and optimise lead generation campaigns for different industries and business models. - Work with landing pages, lead forms, websites and conversion journeys. - Monitor lead quality in addition to lead quantity. - Coordinate with account/client teams to understand lead quality and sales feedback. - Recommend improvements to campaigns based on actual business outcomes. - Where applicable, monitor the complete journey from ad → lead → qualified lead → customer . 6. Client & Internal Collaboration - Work with account managers and strategists to understand client requirements. - Participate in campaign strategy discussions and client meetings when required. - Present campaign performance and recommendations in a clear, business-focused manner. - Coordinate with creative and content teams to ensure campaigns have the right assets. - Communicate campaign requirements, deadlines and optimisation priorities effectively. - Stay proactive rather than waiting for instructions when campaign performance requires intervention. Required Skills & Experience Must Have - 3–4+ years of hands-on experience in performance marketing / paid media / digital advertising. - Strong practical experience with Meta Ads Manager and Google Ads . - Experience managing real advertising budgets and performance campaigns. - Strong understanding of: - CPL - CPA - ROAS - CTR - CPC - CPM - Conversion Rate - CAC - LTV - Funnel performance - Experience with campaign tracking and analytics. - Strong understanding of audience targeting, retargeting and conversion optimisation. - Experience with A/B testing and campaign experimentation. - Strong Excel/Google Sheets skills. - Ability to interpret data and turn it into actionable marketing decisions. - Strong understanding of digital marketing funnels and customer journeys. - Excellent communication and presentation skills. Preferred Experience with: - TikTok Ads - LinkedIn Campaign Manager - Google Performance Max - YouTube Ads - Google Tag Manager - GA4 - Meta Pixel & Conversions API - Looker Studio - CRM/lead management systems - E-commerce advertising - Lead generation campaigns - UAE/GCC-focused campaigns What We Are Looking For We are looking for someone who is performance-driven, analytical and commercially aware . You should be able to look at a campaign and answer questions such as: Why are leads becoming expensive? Which audience is actually converting? Which creative is driving the best quality traffic? Should we increase or reduce the budget? Where are users dropping off? Is the problem with the ad, audience, offer, landing page or conversion process? The right candidate should be comfortable making decisions based on data, testing and business objectives rather than assumptions. Key Performance Indicators Your performance will be evaluated based on the ability to: - Improve campaign efficiency. - Generate qualified leads and/or conversions. - Improve ROAS where applicable. - Reduce CPL/CPA where appropriate. - Increase conversion rates. - Improve audience and creative performance. - Identify optimisation opportunities proactively. - Deliver accurate and insightful campaign reporting. - Successfully manage multiple campaigns and budgets simultaneously. Qualifications - Bachelor's degree in Marketing, Digital Marketing, Business, Communications or a related field is preferred. - Relevant certifications from Google, Meta or other recognised digital advertising platforms are an advantage. - Demonstrable campaign experience is more important than certifications alone. Dubai / UAE Experience Experience working with Dubai/UAE or GCC audiences will be an advantage. The candidate should understand the characteristics of the UAE digital market, including the multicultural audience, competitive advertising environment and importance of audience segmentation. Experience handling campaigns for UAE businesses, real estate, hospitality, retail, automotive, healthcare, beauty, F&B or other competitive sectors will be an added advantage. What You Will Get at Rewind Productions - Opportunity to work across multiple industries and brands . - Exposure to integrated digital marketing campaigns. - Collaboration with creative, social media, content, influencer and media production teams. - Opportunity to work on both strategy and execution . - A performance-focused environment where ideas can be tested and measured. - Opportunity to grow into a Performance Marketing Manager / Paid Media Strategist role based on performance. How to Apply If you are a performance marketer who enjoys numbers, experimentation, optimisation and measurable growth , we would like to hear from you. Please share your CV along with examples of campaigns you have managed , including relevant platforms, campaign objectives, budgets and measurable results where possible. Pay: From AED3,000.00 per month Work Location: In person
Наблюдалась 2026-10-08, впервые 2026-09-25, источник — Indeed.