Performance Marketing Assistant

Company Description This role is with KLG, a global leader in international education. KLG is now owned by Inspirit Capital and continues to deliver world-class educational experiences through its international network of schools and university partners.

Job Description Positively Languages is seeking a Performance Marketing Assistant to support its international digital marketing operations. This full-time role is ideal for someone analytical, proactive, and eager to learn about paid media and campaign optimization across global markets.

Key Responsibilities

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Support the planning, execution, and optimization of campaigns on Google Ads, Bing Ads, Facebook Ads, retargeting, and other platforms.

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Maintain ad account health, including ad copy creation, keyword research, bid adjustments, targeting, and landing page reviews.

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Manage daily budgets and ensure monthly spend targets are met.

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Prepare regular and ad hoc performance reports.

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Collaborate with team members to identify trends and actionable insights.

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Assist with A/B testing for ads and landing pages.

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Conduct research on best practices and emerging trends.

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Work with Content and Design teams to develop creative assets such as banners, videos, and landing pages.

Qualifications Education:

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Bachelor’s degree in Business, Marketing, or related fields.

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Google Ads certification is a plus.

Skills and Qualities:

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Passion for digital marketing and strong analytical skills.

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Excellent attention to detail and a proactive attitude.

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Team-oriented and able to work independently.

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Fluency in written and spoken English; additional languages are an advantage.

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Familiarity with Google Ads, Facebook Ads, Google Analytics, and Data Studio.

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Proficient in Excel, Word, and PowerPoint.