Partnerships Manager

About Relevent Football Partners

Relevent is the world’s leading privately owned commercial partner with a dedicated focus on international football.

In 2025, UC3, the joint venture between UEFA and European Football Clubs, appointed Relevent as the exclusive sales and marketing organisation for UEFA’s flagship club competitions. It markets and sells media, sponsorship and licensing rights for the UEFA Champions League, UEFA Europa League and UEFA Conference League worldwide.

Building on this partnership, UEFA has now also appointed Relevent to market and sell the media, sponsorship and licensing rights for UEFA National Team Football, covering the UEFA European Championship, UEFA Women’s EURO, the UEFA Nations League and the European Qualifiers. It is building a dedicated team to deliver this mandate in close partnership with UEFA, alongside its continuing work on the club competitions.

Relevent is now seeking talented people to help build a truly world class business focused on the monetisation of UEFA’s club and national team competitions.

Position Summary

The Partnerships Manager will play a key role in delivering best-in-class servicing and activation for UC3’s global sponsorship portfolio across the UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League. Acting as a trusted advisor to partners, this role ensures contracted rights are executed to the highest standard, enabling partners to achieve their brand and business objectives through innovative, multi-channel activations.

Working closely with the Global Partnerships Lead, the Partnerships Manager will champion a client centric approach, foster strong stakeholder relationships, and contribute to the creation of long-term value for UC3 and its partners

Reports to: Global Partnerships Lead

Key Responsibilities

Deliver world-class partnership servicing and activation across assigned partner accounts, ensuring all rights are fulfilled and measured against partner objectives

• Support the Global Partnerships Lead with day-to-day operations and client servicing
• Act as a trusted advisor to partners, providing guidance on rights usage and activation to maximise value and impact for partners
• Identify best-in-class processes and experiences to support the growth of the partnership offering
• Build strong, positive working relationships with partners and key stakeholders to support longterm collaboration
• Lead regular partner meetings, ensuring clear communication, performance tracking, and actionable recommendations
• Collaborate with internal teams and external stakeholders to deliver successful operational, insight-led integrated partnerships aligned with partner objectives.
• Maintain a solution-focused approach in fast-paced or high-pressure situations.
• Mentor and manage and support the Partnerships Executive, supporting them to grow within the partnerships team while fostering a culture of teamwork and collaboration

Qualifications & Experience

• Strong collaboration skills and a commitment to being an effective team player
• Proven experience managing and activating partnerships within the sports and/or entertainment industry
• Strong relationship management skills, with experience acting as a trusted partner to major brands
• Highly proactive approach to account management, with the ability to identify challenges and propose solutions
• Familiarity with rights-holder processes and governance
• Ability to thrive in a fast-paced, multi-stakeholder environment
• Excellent written and verbal communication skills
• Outstanding organisational, time management, and planning skills
• High proficiency across Microsoft Office applications, particularly Excel and PowerPoint
• Fluent English required; additional languages an advantage

Why Join Us

At Relevent, you’ll be part of a passionate, global team committed to shaping the future of football in innovative and impactful ways.

We offer a collaborative culture, exciting growth opportunities, and the chance to make a real difference in one of the world’s most beloved sports.