PARTNERSHIP MANAGEMENT LEAD

Position Description:

This is a fully remote position open to candidates anywhere in the continental U.S.

Who is Edvance?

At Edvance, we’re on a mission to create and inspire access to life-changing education pathways

for America’s workers and their families, while minimizing – and often eliminating – out-of-pocket

tuition costs.

As a member-benefit company focused on providing union members and their families access to

affordable education, we serve as the strategic layer between unions and a curated network of

accredited schools.

Through the Union College Benefit powered by Edvance, members and their families get tuition

discounts, making college more affordable, 100% online programs, personalized guidance, and

support from unionized Student Success Coordinators. We handle everything around the benefit

including: partner marketing, enrollment support, and ongoing reporting — so union leaders get a

high-impact member benefit without the operational lift.

We're partnership-first, not vendor-first, and we exist to solve a real problem: members don't

know where to start, unions lack the capacity to manage education partnerships alone, and

schools struggle to reach working adults. Edvance changes that — for all three.

How will you make your mark at Edvance?

The Partnership Manager owns the success, activation, and growth of Edvance’s union

partnerships from onboarding through ongoing management. Serving as the primary relationship

owner after a partnership is secured, this role works directly with union leadership and across

Edvance to turn partner needs and opportunities into strategies that increase awareness,

engagement, and participation.

This is a strategic, customer-facing role at the intersection of partnership management,

marketing, project management, and data. The Partnership Manager combines strong marketing

judgment with a consultative approach, operational discipline, and the ability to independently

move work from strategy through execution.

We’re looking for a self-starter who is relationship-driven, solutions-oriented, and comfortable

creating the path forward when one does not already exist. The right person can understand an

objective, ask the right questions, develop a recommendation, and take ownership of moving it

forward.

What will you do at Edvance?

The Partnership Manager is responsible for onboarding, activating, managing, and growing

Edvance’s union partnerships. This role develops a deep understanding of each partner and its

membership, builds partner-specific marketing and engagement strategies, and coordinates the

people and resources needed to bring those strategies to life.

The ideal candidate is an experienced marketer and relationship builder who can independently

turn objectives and partner insights into action. They use data, marketing expertise, and strong

problem-solving skills to continuously evaluate performance, identify opportunities, and

strengthen partner engagement.

Partner Onboarding & Launch

- Own the partner experience from handoff through onboarding, launch, and ongoing management. - Lead onboarding and Marketing Discovery to understand each union’s structure, membership, priorities, stakeholders, and communication ecosystem. - Translate discovery into a partner-specific launch and activation strategy with clear priorities, timelines, and next steps. - Coordinate partner and internal stakeholders to ensure marketing, communications, tracking, and other launch requirements are ready for execution. - Drive launch readiness, proactively identifying needs, resolving gaps, and keeping the partner and internal teams aligned.

Partner Strategy & Marketing Leadership

- Serve as the primary relationship owner and strategic marketing partner for assigned union organizations. - Apply marketing expertise to develop strategies based on each partner’s audiences, communication channels, goals, and opportunities. - Translate partner needs and insights into clear marketing recommendations and actionable direction for internal teams. - Present strategies and recommendations to union leadership, build alignment, and proactively bring new ideas and solutions to the partnership. - Partner closely with Marketing to develop and review campaigns and materials, ensuring execution reflects the partner strategy and audience.

Partner Success, Optimization & Growth

- Own the ongoing health and performance of assigned partnerships, building trusted relationships with union leadership and key stakeholders. - Analyze performance data and partner insights to identify what is working, where gaps exist, and where strategies should evolve. - Lead performance conversations and recommend adjustments to campaigns, communications, events, and engagement strategies based on results. - Identify opportunities to deepen engagement across existing partner organizations through leaders, locals, stewards, member communications, presentations, and events. - Continuously refine partner strategies to increase awareness, engagement, inquiries, and long-term partnership value.

Project & Operational Management

- Translate objectives into actionable plans, independently determining the steps, resources, and stakeholders needed to move work forward. - Manage multiple partner initiatives, timelines, deliverables, dependencies, and cross-functional workstreams simultaneously. - Create clear project briefs, marketing requests, and internal tasks that give teams the context and direction needed to execute effectively. - Maintain accurate partner activity, lifecycle stages, documentation, marketing calendars, and performance information within HubSpot and other company systems. - Take ownership of problems and follow-through, proactively addressing gaps and driving work toward resolution.

What Does Success Look Like?

- New partners move successfully from onboarding through launch with a clear strategy, activation plan, and understanding of how Edvance will support them. - Partner strategies reflect strong marketing judgment and a deep understanding of the partner, its membership, and available communication channels. - Performance data and partner insights consistently translate into recommendations, optimization, and new opportunities for engagement. - Partners view Edvance as a trusted strategic resource that proactively brings ideas, solutions, and value to the relationship. - Partner initiatives move forward with strong execution, cross-functional coordination, documentation, and ownership.

Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent professional experience. - 5+ years of experience in marketing, partnership management, customer success, consulting, or a related strategic client-facing role. - Demonstrated marketing experience with a strong understanding of audience strategy, messaging, communication channels, campaigns, engagement, and performance measurement. - Proven ability to independently take an objective or business problem, develop a path forward, and drive work from strategy through execution. - Strong relationship-building and consultative skills with the ability to understand partner needs, develop solutions, present recommendations, and build stakeholder buy-in. - Strong analytical, project management, and organizational skills with the ability to use data to guide decisions while managing multiple complex priorities and cross-functional initiatives. - Experience using CRM and project management platforms; HubSpot and Asana experience preferred. - Experience working with labor unions, membership organizations, higher education, member benefits, or other partnership-driven organizations is preferred.

What will help you succeed

- You create the path forward. You can take an objective, determine what needs to happen, develop a recommendation, and move the work forward without waiting for step-by-step direction. - You think like a marketer. Audience, behavior, message, channel, timing, and performance naturally shape how you approach a problem and develop a strategy. - You are relationship-driven and consultative. You build trust, ask strong questions, understand what matters to your partners, and proactively bring ideas and solutions. - You are solutions-oriented and comfortable with ambiguity. When the path isn't obvious or something isn't working, you dig in, create structure, and determine the best way forward. - You own the outcome. You balance strategic thinking with strong execution, follow through on commitments, and stay focused on whether the work achieved its intended result.

Additional Information: Location & Travel - Remote position within the United States. Based in a union-dense region preferred (West Coast, Northeast, or Midwest preferred) - Approximately 35–40% travel expected for partner meetings, conferences, presentations, and member engagement.

Compensation & Benefits

- Salary range of $95,000–$115,000 annually, based on experience and qualifications, including performance-based incentives - Benefits include company-paid medical, dental, vision, short-term disability, long-term disability, and life insurance coverage, as well as access to a 401(k), generous PTO, paid holidays, and additional voluntary benefit options.