Partner Campaign Strategist

Description

We are looking for a Partner Campaign Strategist who can translate partner objectives into impactful 360° marketing campaigns across the Tomorrowland ecosystem.

We are seeking someone with strong strategic thinking skills, a deep understanding of channels, content, community, and culture, and the ability to shape campaigns from briefing through evaluation.

At Tomorrowland, we believe that strong partnerships go beyond visibility alone. That is why we are building a dedicated agency team to deliver these services in the long term. As a Partner Campaign Strategist, you will ensure that partner campaigns are not only creatively inspiring but also strategically sound, measurable, and relevant to both our global community and those of our partners.

Your Role

As a Partner Campaign Strategist, you are responsible for translating partner objectives and partnership strategies into integrated marketing campaigns that are culturally relevant, scalable, and measurable. You work at the intersection of partnerships, marketing, and creativity, ensuring that campaigns are both strategically strong and highly effective.

You leverage market insights, cultural trends, and community needs to develop partner campaigns that go beyond visibility, creating meaningful value for both the partner and the broader Tomorrowland ecosystem.

You develop the communication strategy, marketing plan, and content plan for partner campaigns and determine how and through which channels a partner story can best come to life; from social platforms and experiences to earned and paid media, UGC, creators, and out-of-home (OOH) advertising.

You work with a clear strategic framework: Partner Objective × Tomorrowland DNA × Community × Amplification. This ensures that campaigns are not only creatively compelling but also aligned with broader brand strategy, community relevance, and commercial objectives.

You are a strong team player who connects multidisciplinary teams and ensures creative concepts are developed based on clear marketing goals, target audiences, and KPIs.

Responsibilities

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Translate partner objectives, market insights, cultural trends, and KPIs into 360° campaign strategies and marketing plans .

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Develop campaign frameworks, content plans, and distribution strategies .

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Define the go-to-market approach , including channels, formats, storytelling, creators, audience touchpoints, and amplification opportunities.

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Strategically brief content and concept teams , ensuring creative development is rooted in clear marketing objectives and partner value.

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Analyze campaign performance and translate insights into optimizations and future strategies .

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Contribute to making global partnership platforms locally relevant and actionable without compromising the consistency of the Tomorrowland DNA.

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Monitor trends and developments in global entertainment, culture, creator marketing, social platforms, experiential marketing, and brand campaigns.

Must-Haves

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Minimum of 5 years of experience in marketing strategy within creative agencies or brand partnership environments.

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Strong strategic mindset and a solid understanding of marketing channels, distribution, and audience behavior.

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Strong affinity for culture, communities, creator marketing, and international brand campaigns.

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Proven experience in developing integrated 360° marketing campaigns.

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Experience leading or coordinating multidisciplinary creative teams.

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A true team player who collaborates effortlessly with partnerships, marketing, creative teams, and external partners, while aligning multiple stakeholders around a clear direction.

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Excellent writing and presentation skills, with the ability to communicate ideas clearly both visually and conceptually.

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A strong understanding of the unique Tomorrowland DNA and the ability to translate it into inspiring and unexpected campaigns.

What We Offer

You will join a dynamic team where strategy, creativity, and culture come together. You will work on international campaigns with global partners and play an active role in shaping how brands come to life within the Tomorrowland universe.

Our company is constantly evolving, with innovation, growth, and creativity at its core. The projects you work on are often groundbreaking, challenging, and highly visible to audiences around the world.

Languages Dutch; Flemish English