Parrot Stars Marketing Director
# Parrot Stars Marketing Director **Parrot Stars** · Arlington Heights, IL 60004 · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role Full-Time | On-Site | Arlington Heights, IL Parrot Stars is a parrot education center, specialty retailer, ecommerce business, podcast and growing educational brand based in Arlington Heights, Illinois. We are looking for an experienced, hands-on Marketing Director to take ownership of our marketing strategy and execution across social media, ecommerce, email, search, partnerships, events and digital content. This is not a traditional corporate director position where you manage an agency or delegate all creative work. You will develop the strategy and also be comfortable picking up the camera, creating the content, writing the email, updating Shopify, launching the campaign and analyzing the results. Our primary goals are to: - Significantly grow our ecommerce business - Expand the reach of the Parrot Stars brand - Position Parrot Stars as a leading source for companion parrot education - Grow our social, email, podcast and digital audiences - Develop meaningful partnerships and sponsorships - Turn marketing activity into measurable business growth If you are a strong marketer who enjoys both big-picture strategy and hands-on execution, this may be a very different opportunity from anything you've done before. What You'll Own Social Media & Content: Develop and manage the overall social media strategy for Parrot Stars across Instagram, Facebook, TikTok, YouTube and other relevant platforms. Plan, record, photograph, edit and publish original content. Develop an organized content calendar while remaining flexible enough to capture interesting moments happening throughout the store. Turn educational classes, podcast episodes, demonstrations, products and everyday activity into compelling short- and long-form content. Track performance and continuously improve content based on engagement, reach, audience growth and business results. Email Marketing Own our Klaviyo email marketing program. Develop educational, promotional and ecommerce email campaigns. Manage segmentation, scheduling, testing and campaign optimization. Develop and improve automated flows including welcome, abandoned cart, post-purchase, re-engagement and other customer lifecycle campaigns. Track email revenue, engagement, list growth and deliverability. Shopify & E-Commerce Help drive significant growth of parrotstars.com. Manage and improve product photography, product descriptions, collections, merchandising and website navigation. Create landing pages and website content for promotions, products, education and events. Identify opportunities to improve conversion rate, average order value and the overall online shopping experience. Use Shopify analytics and customer behavior to guide marketing decisions. SEO, Google & Digital Visibility Manage and optimize Parrot Stars' Google Business Profile. Help develop our organic and local SEO strategy. Use Google Analytics 4, Google Search Console, Shopify analytics and other tools to understand how customers find us and where opportunities exist. Identify opportunities to increase search visibility for our products, educational content and brand. Manage or coordinate paid digital campaigns when appropriate and evaluate them based on measurable return. Promotions & Retail Marketing Develop an annual marketing and promotional calendar. Create campaigns around seasonal opportunities, new products, store promotions, educational initiatives and events. Coordinate campaigns across email, social media, ecommerce and our physical store. Help determine which products and categories should receive additional marketing attention. Partnerships & Sponsorships Identify companies, brands, organizations and creators that align with Parrot Stars. Develop partnership and sponsorship opportunities involving: - Parrot Stars The Parrot Stars Podcast Social media content Educational programming Our annual Summer Festival Create sponsorship materials, conduct outreach and manage relationships from initial conversation through execution. Parrot Stars Podcast Help grow the reach of the Parrot Stars Podcast. Develop promotional strategies for episodes. Create short-form video and social content from podcast recordings. Identify opportunities for cross-promotion, guests, sponsorships and audience growth. Summer Festival & Events Take an active marketing role in our annual Parrot Stars Summer Festival—one of our largest marketing opportunities of the year. Develop pre-event promotional campaigns and capture high-quality photo and video throughout the event. Coordinate event marketing across social media, email, the website, vendors and sponsors. Create an organized library of content that can continue to be used throughout the following year. Occasional evening and weekend availability will be required for major events. What We're Looking For We are looking for someone with approximately 4–6+ years of professional marketing experience who has previously taken meaningful ownership of a brand, ecommerce business or major marketing function. You should be able to show us work you have personally created and results you have personally helped generate. Strong candidates will have experience with several of the following: - Social media strategy and management - Short-form and long-form video creation - Photography and video editing - Shopify or comparable ecommerce platforms - Klaviyo or comparable email marketing platforms - Email segmentation and automation - Copywriting - Ecommerce merchandising - SEO and local search - Google Analytics 4 and Search Console - Google Business Profile - Marketing analytics and reporting - Promotional campaign development - Meta and/or Google advertising - Sponsorship or partnership development - Event marketing Experience in ecommerce, DTC, specialty retail, lifestyle, education, pet/animal or consumer brands is especially valuable. Podcast marketing experience is a plus. A bachelor's degree in marketing, communications or a related field is welcome but is not required. Demonstrated ability, experience and portfolio quality matter more to us than a specific degree. The Person We're Looking For You might be a strong fit if you: - Can take a project from idea through execution without waiting for constant direction - Understand that good marketing requires both creativity and analytics - Know the difference between generating views and generating meaningful business results - Can write exceptionally well and adapt your voice to different platforms - Have strong visual instincts - Are comfortable appearing behind the camera—and spending plenty of time behind one - Enjoy testing ideas, analyzing results and improving campaigns - Can manage several marketing initiatives at once without losing attention to detail - See opportunities and act on them - Are comfortable collaborating with subject-matter experts and turning their knowledge into compelling content Most importantly, we are looking for someone who wants ownership. We don't want to hand you a daily checklist of social media posts. We want you to help determine what Parrot Stars should be doing next. This Is Not a Typical Office Parrot Stars is an active retail and educational environment filled with live, fully flighted parrots. It can be loud. Customers, employees, parrots, educational programs and unexpected content opportunities will all be happening around you. This position requires someone who can comfortably work on-site, regularly walk and stand throughout the facility and work effectively in a dynamic environment. You do not need to arrive as a parrot expert. You do need to enjoy animals, be genuinely interested in learning and understand the responsibility involved in turning expert information into accurate public-facing content. How We Will Measure Success We are interested in more than follower counts. Success in this position will be evaluated using meaningful metrics including: - Ecommerce revenue growth - Website traffic and conversion - Average online order value - Email-generated revenue - Customer retention - Email list growth - Organic search growth - Social audience growth and engagement - Content performance - Podcast growth - Sponsorship and partnership development - Event performance - Overall brand reach You should be comfortable presenting results, explaining what is working and recommending what we should do next. Compensation Salary: $50,000-70,000 annually, based on experience and demonstrated capabilities. Full-time, primarily on-site in Arlington Heights, Illinois. To Apply Please submit your resume and examples of your previous work. We would especially like to see: - Social media content you personally created or managed - Photography or video work - Email marketing examples - Ecommerce or website work - Marketing campaigns you helped develop - Measurable results from previous marketing initiatives Please also briefly tell us about one marketing project you are particularly proud of, what you personally contributed and what result it produced. A portfolio or examples of previous work are strongly preferred. Pay: $50,000.00 - $70,000.00 per year Benefits: - 401(k) - Employee discount - Health insurance - Paid time off Work Location: In person
Наблюдалась 2026-10-20, впервые 2026-10-14, источник — Indeed.