Paid Media Operator, B2B SaaS

• 2+ years of strong hands-on experience with Google Ads and LinkedIn Ads for B2B companies, ideally SaaS and ideally at an agency
• Experience running at least 3 accounts at once, with monthly budgets of $20k or more
• A strong understanding of B2B demand generation, ABM and measurement
• Experience using CRM and attribution data to judge paid media performance
• Confidence with conversion tracking: Google Tag Manager, GA4, the LinkedIn Insight Tag, and CRM data from HubSpot or Salesforce
• Clear written and verbal English, and the confidence to present recommendations to marketing leaders
• The habit of flagging issues early rather than waiting to be asked, and someone who follows a process precisely
• A track record of taking ownership when something is unclear, blocked or going wrong, with a specific example and measurable result

Based outside the UK

• First 90 days: execute reliably across your assigned accounts, with no preventable errors, missed deadlines or rework for me
• Build campaigns in Google Ads and LinkedIn Ads, and other channels where they fit
• Run weekly optimisation on each account: budgets and pacing, bids, search terms, audiences and creative rotation
• QA everything before it goes live: conversion tracking, UTMs, targeting and budgets
• Connect channel performance to CRM and attribution data, so we judge campaigns on pipeline and revenue, not platform metrics
• Maintain client dashboards, and draft weekly updates and monthly reports from our templates
• Spot problems early, such as broken tracking, overspend or spend with no conversions, and flag them the same day
• Help turn how we work into checklists, so the work gets more consistent over time

What success looks like

• Campaigns launch with no tracking, targeting or budget errors
• Problems are flagged the same day you spot them, with a suggested fix
• Weekly updates and monthly reports land on time and need few edits
• I can trust a change you've made without re-checking it
• Over time, you run your clients without me carrying the strategy, and clients clearly understand what's happening, why, and what comes next
• The work reduces my review and correction time over time. If every task still needs to be rebuilt by me, the role isn't working.
• Meta, Reddit or Microsoft Ads
• ABM and attribution tools such as 6sense, Demandbase or Fibbler
• Looker Studio