Paid Media Manager
- 4+ years hands-on Meta Ads lead generation
- recent experience managing at least USD 10,000/month
- proven US-market results
- strong tracking knowledge including Pixel, Events Manager, CAPI, GA4/GTM and CRM integrations
- ability to produce or coordinate creatives
- native or excellent Spanish and strong written/spoken English
- autonomous execution
- availability Monday-Friday with meaningful overlap with US Central Time
- build and optimize Meta/Facebook and Instagram lead-generation campaigns by campus and program
- write and test English and Spanish ad copy
- create and test static and short-form video creatives
- manage budgets and testing
- monitor CPL, lead quality, appointments and enrollments
- maintain Meta Pixel, events, UTMs and CRM tracking
- work with admissions teams to close the loop from lead to enrollment
- deliver weekly reports
- document SOPs
- ensure compliance with Meta policies and Texas career-school advertising rules
- later help launch Google Search campaigns
- education, healthcare, healthcare, vocational school or local-service lead generation
- experience with Special Ad Categories
- GoHighLevel, HubSpot or similar CRM
- Google Ads
- experience marketing to US Hispanic audiences
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