Online Account Manager

Department:

Sales & E-CommercePosition: Online Account Manager

Industry: Baby Care, Maternity, Mother & Baby Products

Reports To: Sales Manager / General Manager

1. Position Objective

The Online Account Manager is responsible for managing, developing, and growing the company's online sales channels for baby, maternity, breastfeeding, and mother-care products.

The role focuses on managing key e-commerce accounts, driving online revenue, maintaining product listings, coordinating promotions, monitoring inventory, improving brand visibility, and ensuring strong commercial relationships with online retail partners and marketplaces.

1. Key Duties and ResponsibilitiesA. Online Account Management

• Manage all online retail accounts, including Babyshop, Mumzworld, Amazon, Noon, FirstCry, and other relevant platforms.
• Build and maintain strong relationships with online buyers, category managers, and e-commerce teams.
• Coordinate new product listings, account registrations, product onboarding, and SKU activation.
• Negotiate online commercial terms, promotional participation, visibility packages, and marketing investments.
• Follow up on purchase orders, sales forecasts, replenishment, and account performance.
• Ensure all commercial agreements and brand guidelines are followed.

B. Product Listing and Content Management

• Ensure all products are correctly listed across online platforms.
• Maintain accurate product titles, descriptions, specifications, images, videos, and pricing.
• Upload product manuals, certifications, warranty information, and relevant documentation.
• Ensure correct product categorization and keyword optimization.
• Maintain updated product information for breast pumps, bottle washers, sterilizers, baby monitors, maternity bras, nursing accessories, and other mother-and-baby products.
• Monitor listing quality, product ratings, customer reviews, and content gaps.

C. Sales and Revenue Growth

• Develop strategies to achieve monthly and annual online sales targets.
• Monitor daily, weekly, and monthly sales performance.
• Identify best-selling products, slow-moving SKUs, and new sales opportunities.
• Develop account-specific sales plans and promotional calendars.
• Improve product conversion rates and average order value.
• Recommend bundles, cross-selling, upselling, and seasonal campaigns.
• Identify opportunities to expand into new online platforms and GCC markets.

D. Promotions and Marketing Coordination

• Plan and execute online campaigns, including:
• White Friday
• Yellow Friday
• Black Friday
• Ramadan promotions
• Mother's Day
• Baby Expo campaigns
• Back-to-school and seasonal promotions
• Coordinate promotional pricing with management and obtain approval before implementation.
• Monitor competitors' pricing and promotional activities.
• Coordinate sponsored advertisements, banners, homepage placements, search visibility, and platform campaigns.
• Work with the marketing team on influencer campaigns, social media promotions, and product launches.
• Ensure promotional campaigns deliver measurable returns on investment.

E. Inventory and Supply Chain Coordination

• Monitor stock availability across all online accounts.
• Coordinate with warehouse and logistics teams for timely order fulfillment.
• Maintain stock forecasts based on historical sales and upcoming campaigns.
• Monitor out-of-stock situations and prevent lost sales.
• Follow up on pending purchase orders and replenishment.
• Track slow-moving and aging inventory.
• Coordinate returns, replacements, damaged products, and customer complaints with the relevant departments.

F. Pricing and Commercial Control

• Monitor retail selling prices across all online platforms.
• Ensure compliance with approved MRP and minimum advertised pricing policies, where applicable.
• Prevent unauthorized discounts and promotional activities.
• Monitor competitor pricing and market positioning.
• Track commissions, marketplace fees, rebates, marketing contributions, and account profitability.
• Prepare commercial performance reports for management.

G. Customer Experience and After-Sales Support

• Monitor online customer feedback, reviews, ratings, and complaints.
• Coordinate warranty claims and product replacement requests.
• Ensure customer inquiries are addressed promptly.
• Work with the after-sales team to resolve technical issues.
• Monitor recurring complaints and recommend improvements.
• Protect the brand's online reputation.

1. Reporting and KPI Responsibilities

The Online Account Manager must submit regular performance reports.

KPI

Measurement

Online sales achievement

Monthly sales vs. target

Account growth

Sales growth by platform

Product listings

Number of active SKUs

Stock availability

In-stock percentage

Conversion rate

Visits converted into orders

Promotional performance

Campaign sales and ROI

Pricing compliance

Unauthorized discount incidents

Order fulfillment

On-time fulfillment rate

Returns management

Return and cancellation rate

Account receivables

Outstanding payments and collection follow-up

Product ratings

Average customer rating

Forecast accuracy

Forecast vs. actual sales

1. Daily, Weekly and Monthly Responsibilities

Daily responsibilities

• Check online sales across all platforms.
• Monitor stock availability and out-of-stock SKUs.
• Check pricing, promotions, and competitor activity.
• Follow up on orders, listings, and customer issues.
• Coordinate with warehouse and account teams.

Weekly responsibilities

• Prepare account-wise sales reports.
• Follow up on buyers and pending purchase orders.
• Review slow-moving and fast-moving products.
• Check product content and listing performance.
• Plan upcoming promotions and replenishment.

Monthly responsibilities

• Submit complete online sales performance reports.
• Review sales targets and account profitability.
• Prepare the next month's promotional calendar.
• Submit sales forecasts and inventory requirements.
• Identify new account opportunities and growth strategies.

1. Required Qualifications and Skills

• Bachelor's degree in Business Administration, Marketing, or E-Commerce preferred.
• Minimum 3–5 years of experience in online account management or e-commerce.
• Experience in baby care, maternity, FMCG, or consumer electronics is an advantage.
• Strong knowledge of Amazon, Noon, Babyshop, Mumzworld, and other online marketplaces.
• Excellent Excel and reporting skills.
• Experience with marketplace dashboards, ERP systems, and inventory management.
• Understanding of digital marketing, SEO, online advertising, and product conversion.
• Strong negotiation, communication, and account management skills.
• Ability to analyze sales data and develop commercial strategies.

1. Systems and Dashboard Requirements

The Online Account Manager should have working knowledge of:

System

Purpose

Amazon Seller Central

Marketplace sales and listings

Noon Seller Lab

Sales, inventory and promotions

Retailer portals

Account management and purchase orders

ERP system

Inventory, invoicing and sales

CRM

Buyer and account relationship management

Excel / Power BI

Reporting and performance analysis

Digital marketing dashboards

Campaign performance and ROI

1. Management Expectations

The Online Account Manager is expected to:

• Take full ownership of all assigned online accounts.
• Deliver agreed monthly and annual sales targets.
• Develop strong relationships with online retail partners.
• Ensure every approved SKU is properly listed and actively selling.
• Maintain brand pricing and promotional discipline.
• Ensure sufficient inventory for regular sales and major campaigns.
• Identify opportunities to increase online market share.
• Provide accurate and timely reporting to management.
• Coordinate effectively with sales, marketing, warehouse, finance, and after-sales departments.
• Develop new online business opportunities across the UAE and GCC.

1. Proposed Performance Scorecard

Suggested weighting for quarterly employee evaluation.

Performance area

Weight

Sales target achievement

30%

Account development and growth

20%

Listing and product content management

10%

Promotions and marketing execution

10%

Inventory and forecasting

10%

Pricing and profitability control

10%

Reporting and coordination

5%

Customer experience

5%

Total

100%

1. Expected Deliverables to Management

The Online Account Manager must provide:

• Daily online sales dashboard.
• Weekly account-wise sales report.
• Monthly revenue and profitability report.
• SKU-wise performance report.
• Stock and replenishment forecast.
• Promotional calendar and campaign results.
• Competitor pricing analysis.
• New listing and account development tracker.
• Returns, cancellations, and customer complaint report.

The candidate should be accountable for growing Mumsly's online business across the UAE first, with a structured expansion plan into Qatar, Bahrain, Oman, and other countries.

Pay: AED3,500.00 - AED6,000.00 per month

Work Location: In person