Offline Key Account MANAGER

MUMSLY TRADING LLC UAE

Position: Key Accounts Manager –Offline SalesIndustry: Mother & Baby Care / FMCG / RetailLocation: Dubai, UAE

Department: Sales & Business Development

Reports to: General Manager / Commercial Director

1. Job Purpose

The Key Accounts Manager – Offline will be responsible for managing, developing, and expanding Mumsly Trading LLC's offline retail business across the UAE and GCC markets.

The role focuses on building strong relationships with key retail accounts, negotiating commercial agreements, driving sales growth, ensuring product visibility, managing purchase orders and replenishment, and achieving sales targets for the company's portfolio, including Momcozy and other mother and baby care brands.

1. Key Duties and ResponsibilitiesA. Key Account Management

• Manage and develop relationships with major retail chains, pharmacies, hospitals, maternity clinics, and specialty baby stores.
• Maintain strong relationships with buyers, category managers, procurement teams, and retail management.
• Conduct regular business reviews and account performance meetings.
• Identify opportunities to expand product listings, distribution, and brand presence.
• Ensure customer satisfaction and resolve account-related concerns promptly.
• Develop long-term strategic partnerships with key accounts.

B. Sales and Business Development

• Achieve monthly, quarterly, and annual sales targets.
• Develop account-specific sales strategies and business development plans.
• Identify new retail opportunities and potential distribution channels.
• Negotiate pricing, margins, listing fees, rebates, promotional support, and credit terms.
• Drive new product introductions and expand existing SKU listings.
• Monitor competitors, market trends, and retail pricing activities.
• Prepare sales forecasts and annual account growth plans.

C. Purchase Orders and Stock Management

• Coordinate with buyers and procurement teams to secure regular purchase orders.
• Monitor stock availability, sell-through, replenishment, and inventory levels.
• Coordinate with the warehouse and logistics teams to ensure timely deliveries.
• Follow up on pending purchase orders, delivery schedules, and outstanding payments.
• Monitor slow-moving and fast-moving products and recommend appropriate actions.
• Minimize out-of-stock situations across assigned retail accounts.

D. Merchandising and Brand Visibility

• Ensure proper product placement, shelf visibility, and brand presentation.
• Coordinate in-store displays, gondolas, FSDUs, promotional stands, and branding materials.
• Conduct regular store visits to monitor execution and merchandising standards.
• Coordinate with promoters and visual merchandising teams.
• Ensure all retail outlets follow approved pricing and promotional guidelines.
• Organize product training for retail sales staff and promoters.

E. Promotions and Marketing Activities

• Plan and execute retail promotions, seasonal campaigns, and special events.
• Coordinate with marketing teams for in-store activations and product demonstrations.
• Support major retail campaigns such as White Friday, Yellow Friday, Ramadan, and other seasonal promotions.
• Monitor promotional performance and calculate return on investment.
• Ensure all discounts and promotional activities receive the required management approval.

F. Financial and Commercial Responsibilities

• Monitor account profitability, margins, and commercial performance.
• Follow up on customer payments, overdue invoices, and credit limits.
• Coordinate with the finance department regarding account reconciliations.
• Review commercial agreements and ensure compliance with agreed terms.
• Prepare account profitability reports and identify opportunities to improve margins.
• Ensure no unauthorized discounts or commercial commitments are made.

G. Reporting and Administration

• Prepare weekly and monthly sales reports.
• Maintain updated account databases and customer contact information.
• Submit sales forecasts, purchase order reports, and replenishment plans.
• Track listing progress, SKU performance, and account development.
• Maintain records of agreements, pricing approvals, promotional plans, and customer correspondence.
• Provide management with regular market intelligence and competitor updates.

1. Key Accounts to Develop and Manage

The position may cover the following channels:

• Major baby and mother retail chains.
• Hypermarkets and supermarkets.
• Pharmacy chains and independent pharmacies.
• Hospitals and maternity clinics.
• Specialty baby shops.
• Premium retail stores and department stores.
• Government and institutional accounts.

1. Qualifications and Experience

• Bachelor's degree in Business Administration, Sales, Marketing, or a related field.
• Minimum 3–5 years of experience in key account management or offline retail sales.
• Experience dealing with major UAE retail chains and pharmacy groups.
• Strong background in FMCG, mother and baby products, healthcare, or consumer electronics is preferred.
• Proven experience in commercial negotiations and account development.
• Good knowledge of UAE retail distribution and purchasing processes.
• Excellent communication, presentation, and negotiation skills.
• Proficiency in Microsoft Excel, Word, PowerPoint, and CRM/ERP systems.

Preferred AdvantageArabic reading and writing is a plus, particularly for communication with local retail accounts, reviewing Arabic documents, and developing business relationships in the UAE and GCC.

1. Key Performance Indicators (KPIs)

Performance Area

KPI

Sales achievement

Monthly and annual sales targets

Account growth

Revenue growth per assigned account

New business

New accounts opened and activated

Product listings

New SKUs successfully listed

Purchase orders

Regular PO generation

Stock management

Reduction of out-of-stock situations

Collections

Timely customer payment follow-up

Merchandising

Store visit and display compliance

Promotions

Promotional sales performance

Reporting

Timely and accurate reports

1. Personal Competencies

• Strong business development mindset.
• Excellent relationship-building skills.
• Confident in negotiating with senior buyers and decision-makers.
• Commercially aware and results-driven.
• Organized and capable of managing multiple accounts.
• Proactive in identifying business opportunities.
• Able to work independently and meet deadlines.
• Willing to travel and conduct regular store visits across the UAE.

1. Expected Results

The successful candidate is expected to:

• Grow Mumsly Trading LLC's offline retail sales and market share.
• Secure new retail accounts and expand existing partnerships.
• Increase Momcozy and other represented brands' distribution and shelf presence.
• Build sustainable relationships with key retail buyers and decision-makers.
• Ensure consistent purchase orders, replenishment, and product availability.
• Protect company margins and ensure compliance with commercial agreements.
• Deliver measurable growth and profitability across assigned accounts.

The candidate should be capable of independently negotiating with Babyshop, Aster, BinSina, pharmacies, hospitals, and other major retailers, securing purchase orders, expanding listings, and delivering revenue growth.

Pay: AED3,800.00 - AED7,000.00 per month

Work Location: In person