MEMBERSHIP & COMMUNICATIONS DIRECTOR

Job Overview

We are seeking an experienced, strategic, and personable Membership & Communications Director to lead the Club’s membership development, retention, and engagement efforts while directing its communications and member relations functions. As a senior member of the Club’s leadership team and a visible ambassador for the Club, the Director builds meaningful relationships with prospective and current Members, advises and supports the General Manager and Board of Governors on membership matters, and works across departments to advance the Club’s priorities and strengthen the overall Member experience.

Responsibilities

• Membership Development & Retention
• Develop, lead, and evaluate comprehensive strategies to retain, engage, and grow Club membership in alignment with the Club’s strategic priorities.
• Serve as a principal ambassador for the Club, personally engaging prospective Members, conducting tours, and overseeing welcoming and informative new-member orientation.
• Build strong, lasting relationships with Members through a consistent, visible presence throughout the Club and proactive engagement with the membership.
• Lead the planning and execution of prospective-member events in partnership with the Membership Committee; oversee prospect development, tracking, and timely, professional follow-up.
• Oversee the candidate experience and admissions process, ensuring applicants are informed and that recommendations, approvals, and next steps are coordinated with the Membership Committee and Club leadership.

Communications & Marketing

• Direct the Club’s communications and marketing strategy, including its social media presence and digital promotional materials, in coordination with the General Manager and Club leadership.
• Oversee the promotion of Club activities, events, and programming through email, the website, social media, table tents, flyers, and other appropriate communication channels, ensuring a consistent voice and accurate information.
• Oversee the accuracy and timely maintenance of the online Member directory, Member bulletin boards, and other member-facing information resources.
• Oversee the Club’s master events and social activities calendars, coordinating with departments to ensure programming information is accurate, current, and communicated consistently.
• Ensure the proper stewardship of the Club’s historical archive and membership records, maintaining accuracy, accessibility, and appropriate discretion.
• Oversee the preparation and distribution of Board communications, Club announcements, and other Club-wide messaging, ensuring clarity, consistency, and alignment with leadership priorities.

Administration & Leadership

• Develop, administer, and monitor the Membership & Communications Department budget, staffing plan, and resources in alignment with the Club’s operating budget and strategic priorities.
• Lead, develop, and hold department employees accountable through effective recruitment, training, supervision, performance management, and clear service standards.
• Establish and oversee responsive processes for addressing Member feedback, questions, and concerns, personally handling sensitive matters and coordinating resolutions across departments as appropriate.

Oversee the accurate and timely administration of membership applications, transfers, resignations, and category changes in accordance with Club procedures, governing documents, and established approval processes.

• Ensure the confidentiality and security of Member information and exercise sound judgment and discretion in sensitive Club, personnel, and membership matters.
• Provide cross-departmental leadership with Food & Beverage, Banquets, and other department heads to coordinate Club programming, communications, and a consistent, high-quality Member experience.
• Interpret, communicate, and oversee the consistent application of the Club’s membership rules, regulations, and Bylaws in coordination with the General Manager and appropriate committees.
• Establish and maintain effective departmental systems, controls, and procedures to ensure membership records, files, and operational processes are accurate, current, and consistent with Club policies.

Board, Committee & Club Leadership

• Serve as the senior staff leader for membership and communications, partnering with the General Manager, Board of Governors, committee chairs, and department heads to develop priorities, advise on membership matters, and align Club programming and communications with the Club’s strategic direction.
• Prepare and present regular Board of Governors and committee reports on membership performance, admissions, prospect activity, retention, and other relevant matters, providing analysis and recommendations as appropriate.
• Establish and oversee meaningful membership reporting, tracking key indicators such as membership statistics, candidate activity, category movement, retention, and prospect conversion.
• Develop annual membership forecasts, including anticipated resignations, transfers, category movement, and overall membership trends, and recommend strategies in response to projected changes.
• Serve as staff liaison to the Membership Committee and attend Board and other committee meetings as appropriate, ensuring recommendations, projects, and follow-up items are advanced in a timely manner.

Skills

• Exceptional interpersonal and relationship-building skills, with the ability to engage effectively with prospective Members, current Members, Club leadership, and colleagues.
• Excellent written and verbal communication skills, including strong proofreading abilities and the ability to communicate professionally with varied audiences.
• Strong organizational and administrative skills, attention to detail, and the ability to manage multiple priorities and deadlines.
• A professional, welcoming, and service-oriented demeanor, with a genuine commitment to exceptional Member experiences and high standards of service.
• Strong presentation, persuasion, and negotiation skills, together with a proactive approach to membership recruitment, relationship development, and prospective-member follow-up.
• Sound judgment, discretion, and the ability to maintain confidentiality in sensitive Club and Member matters.
• The ability to work independently, take initiative, and collaborate effectively with Club management, committee members, and staff.
• Proficiency with membership databases, CRM platforms, Microsoft Office, and digital communications tools.
• Ability to work a flexible schedule, including evenings and weekends as required for Club events and meetings.
• Ability to lift up to 25 pounds.

Qualifications

• Bachelor’s degree in hospitality management, business administration, marketing, communications, public relations, or a related field.
• At least five years of progressively responsible experience in private club membership, membership development, luxury hospitality, communications, or a related field preferred, with demonstrated leadership responsibility.
• Demonstrated department leadership, budget management, and employee development experience; prior director-level or senior management experience preferred.
• Demonstrated success in membership recruitment, sales, business development, or Member relationship management.
• Knowledge of private club operations, membership-based organizations, and relationship-driven sales.
• Proficiency in Microsoft Office, CRM platforms, and membership management software; experience with Clubessential and HubSpot is a plus.
• Relevant professional development or certification through CMAA, PCMA, PRSA, IABC, or a comparable professional association is desirable but not required.

Pay: $75,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Cell phone reimbursement
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person