Marketplace Sales & Acquisition Manager

Role Overview

Build and lead day-to-day Sales & Acquisition for Xpertyy’s professional-services marketplace. Management sets the commercial strategy and targets. Own conversion on both sides, from first contact to Client-Ready and Bookable providers, paid transactions and repeat customer activity .

Key ResponsibilitiesBuild and Manage the Acquisition Function

· Create and improve the operating structure, SOPs, workflows, scripts, follow-up standards and escalation paths. Set daily, weekly and monthly routines. Recommend team structure, staffing and which activities to keep internal, automate or assign to approved outsourcing partners.

· As the team grows, help recruit, onboard, train and coach telesales, acquisition and onboarding or operations staff. Manage approved call-centre and commercial support resources. Assign leads and set individual performance expectations within management’s targets . Review calls, messages, output and conversion, maintain sales standards and recommend staffing or performance actions.

Expert and Firm Acquisition and Onboarding

Provider funnel Lead → Contacted → Interested → Registration Started → Registered → Verified → Client-Ready → Available → Bookable

· Acquire suitable UAE experts and firms by profession, service and category. Prioritise approved commercial needs and gaps in verified, available, bookable supply. Continue building general supply, including firms that can activate multiple experts and services, and expand beyond minimum readiness thresholds as demand grows.

· Turn supply gaps into sourcing requirements for Commercial, Operations and IT, including the Xpertyy Scraper. Recover incomplete registrations through direct follow-up. Explain Xpertyy’s value, handle objections and help resolve gaps in documents, profiles, services, pricing, availability or verification. Track time to Client-Ready, reduce abandonment and escalate product or process barriers.

Customer Acquisition and Sales

Customer funnel Lead or Enquiry → Qualified Need → Expert Match → Booking → Payment → Completed Transaction → Repeat Activity

· Run B2B and B2C sales for services ready for market testing, aligned with Product Marketing campaigns. Qualify needs, use Human Concierge for assisted matching and help close key or high-value deals. Diagnose drop-offs and build follow-up and repeat-business practices.

Lead Generation and Conversion Testing

· Build a mix of cold calling, direct outreach, email, WhatsApp, LinkedIn, Xpertyy Scraper and approved sourcing tools, existing CRM lists, professional directories, events, exhibitions, associations, networks, referrals, warm introductions, approved partnerships and inbound enquiries. Use compliant channels.

· Track each source through qualification, contact, interest and conversion to Client-Ready status or paid transaction . Compare channels, messages, services and lead sources. Use recurring objections and journey data to fix friction, reduce or stop weak approaches and scale those that convert.

Freshsales CRM Ownership

· Own day-to-day CRM quality. Maintain accurate stages, sources, ownership, notes and activity history. Prevent and resolve duplicates, prioritise Hot/Warm/Cold leads, monitor pipeline ageing and require a next action and date for every active lead . Record specific lost or not-interested reasons where available, plus incomplete registration and customer drop-off reasons. Report reliable conversion data to management.

Cross-Functional Coordination

· Commercial & Operations Lead. Align on commercial direction and priorities, escalate blockers and report results.

· Product Marketing. Align on target audiences, positioning, campaigns and approved messaging. Sales owns scripts, outreach sequences, objection handling, follow-up, channel testing and conversion recommendations. Product Marketing owns brand positioning, marketing and campaign strategy, creative direction, advertising and brand content. Share customer and provider feedback backed by evidence.

· Product. Address readiness, onboarding friction and product requirements affecting conversion.

· IT. Coordinate Freshsales, automation, integrations, data sourcing, Xpertyy Scraper and other technical tools.

· Finance. Review pricing, transaction information, unit economics and financial performance.

· PMO. Track major actions, blockers, dependencies and deadlines. Bring proposed solutions and follow through.

Qualifications and Experience

· Mandatory. Strong practical experience in sales, business development, acquisition or commercial operations. Demonstrated experience building or materially improving a sales process, team or function and managing or coaching sales resources. Hands-on outbound prospecting, qualification, negotiation, follow-up and closing. Strong CRM and pipeline management, including using funnel data to improve conversion. Fluent spoken and written Arabic and English, strong UAE business knowledge and the ability to take ownership independently in a startup.

· Strongly preferred. Experience in SaaS, digital or two-sided marketplaces, technology platforms, professional-services marketplaces, recruitment or staffing platforms, B2B digital businesses or other technology-enabled services. UAE or MENA acquisition, Freshsales or comparable CRM, B2B and B2C acquisition, LinkedIn or prospecting tools, data-driven sourcing, sales automation and outsourced call centres are advantageous. A bachelor’s degree in business, sales, marketing or a related field is preferred. Strong practical experience can compensate for a different academic background.

Key Performance Indicators

Prioritise commercial conversion and outcomes . Use activity and pipeline measures to identify where conversion can improve.

· Expert and firm supply. New Client-Ready providers and new available or bookable providers. Conversion from interest to registration, registration start to completion, and completion to Verified or Client-Ready. Time from lead creation to Client-Ready, priority supply gaps closed and cost per Client-Ready provider where measurable.

· Leads and CRM. Qualified lead conversion and overall conversion by source or channel, active pipeline ageing, percentage of active leads with a valid next action and date, follow-up completion, quality of lost reasons, CRM accuracy and duplicate control.

· Customers and transactions. Qualified enquiries, enquiry-to-booking and booking-to-paid conversion, completed transactions, sales-generated gross merchandise value (GMV) and revenue, repeat customer activity and drop-off reasons.

· Team performance. Productivity and conversion by team member, lead response and follow-up, coaching and performance improvement, and sales process efficiency.

Candidate Profile

A hands-on builder who can create structure in an early-stage marketplace, step in to close and manage people as the team grows. Use evidence to diagnose conversion failures, propose practical fixes and improve processes continuously. Take accountability for results and build a function that relies increasingly on repeatable processes as Xpertyy grows.

Pay: AED12,000.00 - AED15,000.00 per month

Application Question(s):

• What's your Level of Arabic Proficiency?

Work Location: In person