Marketing Technology Specialist

Reports to: Sr. Manager of Marketing Technology

Exempt: Yes

SUMMARY

The Marketing Technology Specialist is a dynamic role that engages in many responsibilities leveraging technology and their attention to detail to maintain and enhance and optimize marketing platforms and initiatives to support business objectives and growth. This person reports to the Senior Manager of Marketing Technology and is essential to both evolving digital efforts and providing general support to our internal team members, franchisees and guests. The Marketing Technology Specialist is sensitive to quality assurance with a strong creative and analytical understanding. This person seeks to elevate our digital marketing efforts and applicable relationships with a blend of technical skills, communication and thorough work.

CORE VALUES

The Melting Pot Restaurants. Inc’s. (TMPRI’s) Core Values are the principles that guide our actions, decisions, and culture, individually and as a company. Individuals are assessed and held accountable to the following values:

• The Perfect Night Out – Turn moments into memories. Go above and beyond. Details matter. Genuine care = meaningful connections.
• Embrace Enthusiasm – Be an energy giver – it lifts people up. Enjoy the journey.
• Passionately Driven – Curiosity fuels innovation. Hungry yet humble. Sense of motivation comes from within.
• Own It – Personal accountability. No excuses. Continuous improvement. Celebrate the win.

RESPONSIBILITIES

· Build website content according to provided specifications while ensuring code best practices are utilized and ADA compliance is intact.

· Perform routine and project-based reviews and corrections to various platforms to ensure content and code are utilizing best practices, optimized and compliant.

· Routinely ensure e-commerce webpages, products, orders and integrations are properly functioning, optimized and compliant.

· Develop and deploy email marketing campaigns according to provided content and templates to execute assigned marketing calendar deliverables.

· Administer the configuration and maintenance of new and existing customer information, databases and CRM automations.

· Work with Technology Department and vendor partners to ensure equipment, systems, and integrations are properly functioning, optimized and compliant.

· Provide general support and training to franchisees, operators, team members, and customers for marketing technology platform needs.

· Provide reporting, insights and recommendations as needed.

· Remain informed on evolving best practices and compliance regarding html, CSS, email marketing, SEO, AEO, GEO, data privacy and accessibility.

· Identify potential issues, concerns, opportunities and strategies for all managed platforms and partners.

· Adhere to company and lawful standards regarding data privacy, accessibility, security, governance and compliance.

QUALTIFICATIONS

To perform this job successfully, the individual must be able to perform all job responsibilities and accountabilities. The items listed in this job description are representative of the knowledge, skill, and/or ability required.

EDUCATION & EXPERIENCE

· Bachelor's degree in computer science, interactive media, management information systems (MIS), marketing, or an equivalent combination of education and experience.

· 2+ years of related experience in a marketing technology role.

· Experience with Salesforce Marketing Cloud is required. Experience with content management systems, Google Business Profile/Manager, SurveyMonkey and other various digital marketing platforms is a plus.

· Strong HTML and CSS skills. Knowledge of JavaScript, Python, SQL and other languages is a plus.

· Strong analytical and reporting skills. Proficiency in marketing automation platforms and digital marketing tools such as Google Analytics, Trends and Search Console is a plus.

· Strong Photoshop, Illustrator, Dreamweaver, and related creative applications skills.

· Advanced knowledge of email marketing regulations, compliance and best practices. Strong knowledge of ADA best practices and data privacy regulations are a plus.

· Strong project management skills with the ability to manage multiple projects under tight deadlines with a willingness to own and learn from mistakes. Commitment to continuous improvement and enjoys collaboration.

· Excellent verbal and written communication skills. Ability to communicate technical information to non-technical team members and customers.

· Exceptional attention to detail, resourceful and a problem-solving mindset.

TRAVEL

Travel, as needed or required, for scheduled meetings, or company functions.

ACCOUNTABILITIES

• Create structure to ensure work is accomplished at maximum efficiency and productivity.
• Perform all duties in a timely, effective, and proficient manner in accordance with established company policies.
• Maintain favorable business relationships with peers, field staff, franchisees, unit management, vendors, and other company employees.
• Professional communication skills: Internal and external communication documents and training/ development materials.
• Able to relate information in a concise, accurate, and understandable delivery to peers, superiors, and outside contacts.
• Take prompt action to resolve problems or barriers and suggest alternative solutions or actions when necessary.
• Maintain strict confidentiality with information or knowledge considered sensitive or confidential in nature.
• Create periodic action plans to improve efficiency, productivity, and financial performance.
• Provide strategy and consulting as defined and agreed in the scope of work with unaffiliated brands that TMPRI enters a consultancy arrangement with.

LANGUAGE SKILLS

Ability to read, write, and communicate in English. Additional or secondary / primary languages are encouraged. Ability to write and analyze internal and external business correspondence. Present information in an organized and accurate, clear, concise format.

PHYSICAL DEMANDS

These physical demands are representative of the physical requirements necessary for a Team Member to successfully perform the essential functions of this job.

Typing, staring at a computer monitor for extended periods, standing, bending, crawling, using hands to grasp, stoop, reach overhead, sit, and walk. Lift small, medium, large objects up to 25lbs. lift to 15 lbs., on a regular basis. Must use senses: taste, smell, sound, and sight. Be able to work a variety of shifts or varying schedule and/or hours as required.

CONCLUSION

This job description is intended to convey information essential to understanding the scope of this position and is not intended to be an exhaustive list of skills, efforts, duties, responsibilities or working conditions associated with the position.

Job Type: Full-time

Pay: From $66,528.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Application Question(s):

• How many years of experience do you have with Salesforce Marketing Cloud?

Education:

• Bachelor's (Required)

Experience:

• Marketing Technology: 2 years (Required)

Ability to Commute:

• Tampa, FL 33614 (Required)

Work Location: Hybrid remote in Tampa, FL 33614