Marketing Strategy Intern

Job Description

The Marketing Strategy Intern is someone who is naturally curious about brands, culture, people, social media, and the world around them. They have foundational skills in research, analysis, and communication, they are eager to understand what makes audiences think, behave, and engage the way they do, and translate those learnings into meaningful insights, ideas, and marketing strategies.

Working across brand, social, content, and performance strategy, the Marketing Strategy Intern will gain hands-on experience in research, cultural intelligence, data analysis, campaign development, and strategic thinking.

• Align regularly with assigned Mentor for tasks, timelines, feedback, and learning goals throughout the internship.
• Assist Copywriter, Strategists, and Strategy Leads with day-to-day tasks across internal projects, pitches, and client work. This includes research, analysis, content auditing, reference gathering, presentation development, documentation, and ideation.
• Conduct market, audience, competitor, and cultural research to understand brands, emerging trends, and relevant opportunities.
• Support social media analysis and social listening by reviewing brand and competitor activity, online conversations, content trends, creators, communities, and audience behaviors to identify relevant patterns and insights.
• Support social content development and planning, including contributing content ideas, writing and editing captions and copy, developing content calendars, sourcing references, and assisting with transcription and subtitles.
• Assist with campaign and content performance reporting by gathering and quality-checking data, identifying patterns and insights, and helping translate findings into strategic recommendations and marketing or content opportunities.
• Participate actively in brainstorms and strategy discussions, contributing research, observations, references, and ideas toward campaign concepts, content directions, messaging, and other marketing solutions.
• Support internal Strategy initiatives, including trend and culture discussions, brand or category deep dives, research repositories, case study development, and Learning & Development activities.
• Work cross-functionally with other departments and fellow interns to support internal and external projects.
• Ideate, execute, and present the Intern Capstone Project, serving as the Strategy point person and helping guide the project from research and audience understanding through strategic direction and recommendation.
• Attend and actively participate in training and development workshops held by Varsity.

Internship Milestones

• Render at least 500 hours for the internship duration.
• Ideate, execute, and present the Intern Capstone Project.
• Provide research and strategic support for at least (2) external projects.
• Provide reporting, content analysis, or social listening support for at least (3) client projects or reports.
• Create an organized content creator database for company use.

Head over to varsitycoop.com/careers for more info and hit us up with your CV and Portfolio at careers@varsitycoop.com!

Work Location: Hybrid remote in Pasig