MARKETING SPECIALIST
# MARKETING SPECIALIST **SCAN TECH GENERAL TRADING L.L.C** · Dubai · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role Company: Scan Tech General Trading LLC Project: EGARAGI, automotive marketplace platform Location: Dubai, UAE. On-site Employment Type: Full-Time Language: English (professional working proficiency) required. Arabic is preferred. About EGARAGI EGARAGI is an automotive marketplace platform available on web, iOS, and Android. The platform connects car buyers, sellers, and owners with dealers, showrooms, rental companies, garages, spare parts suppliers, and automotive service providers. About the Role We are looking for a Marketing Manager to own marketing across the group's brands and projects, online and offline, paid and organic. The role combines strategy and hands-on execution: you will plan campaigns, manage budgets, and personally create most of the content that goes out under our brands. You will market to two audiences, individual consumers (B2C) and businesses (B2B), and work closely with product, sales, and management to drive growth across the portfolio. Key ResponsibilitiesStrategy and Brand - Develop and execute annual and quarterly marketing plans for each brand in the portfolio, aligned with company growth targets for both consumer and business audiences. - Own brand identity, tone of voice, and visual guidelines across the group, and ensure consistency across all channels and materials. - Define positioning and messaging for each brand and audience segment. - Develop creative briefs and guide creative direction for advertising and public-facing communications across print, digital, and video. Paid Marketing - Plan, launch, and optimise paid campaigns across Meta, Google, TikTok, Snapchat, and other relevant platforms. - Manage paid media budgets with clear targets for cost per install, cost per registration, and cost per lead. - Build precise audience targeting and run structured A/B tests on creative, copy, and audiences. Organic Marketing and Social Media - Manage social media accounts across the group's brands, including content calendars, posting, community management, and engagement. - Grow an engaged, relevant audience through organic content, collaborations, and influencer partnerships. SEO, ASO, and Website Content - Own the SEO strategy for the group's websites, including keyword research, on-page optimisation, content planning, and performance tracking, in coordination with the product and development teams. - Own App Store Optimisation for iOS and Android, including keywords, titles, descriptions, screenshots, and preview videos, and monitor rankings and conversion rates. - Plan, write, and publish website content, including blog articles, landing pages, and category and service pages, in Arabic and English. Content Creation, Design, and Editing - Design social media posts, ad creatives, banners, and marketing materials in line with brand guidelines. - Shoot and edit short-form video content for Reels, TikTok, and Stories. - Write and edit marketing copy in Arabic and English for social media, ads, websites, email, app store listings, and print. Email and Lifecycle Marketing - Plan and execute multichannel campaigns across the full prospect and customer lifecycle, from acquisition through activation, engagement, and retention. - Run email and push notification campaigns, segment audiences, and track deliverability, open rates, click rates, and conversions. Offline Marketing - Plan and run offline activations, including on-ground promotions, kiosk campaigns, and event participation. - Represent the company at industry exhibitions and events, and prepare related materials and pre-event outreach. - Produce print and outdoor materials, and work with media organisations, advertising agencies, printers, and vendors on outdoor and print advertising. B2B Marketing and Sales Support - Create marketing materials that support the sales team, including brochures, presentations, case studies, and campaigns. - Run lead generation campaigns targeting business customers, with a focus on dealers, showrooms, rental companies, garages, and other automotive businesses. - Provide the sales team with messaging guidelines and approved materials, and coordinate with sales and other departments to align campaigns with commercial priorities. Market Research and Insights - Gather customer and market insights to shape outreach strategies, increase conversions, and generate more qualified leads. - Research competitors, pricing, and market demand to assess the viability and positioning of current and new products and services. Analytics and Reporting - Track and report campaign performance using GA4, Firebase, AppsFlyer, Google Search Console, and platform analytics. - Monitor key metrics including acquisition cost, conversion rates, retention, organic traffic, app store rankings, and return on ad spend, and adjust plans based on results. - Present campaign plans, ideas, and final deliverables to internal teams and external partners, and report to senior management on marketing programmes, performance, and budgets. - Document marketing processes and maintain marketing calendars, asset libraries, and campaign records. Requirements - Bachelor's degree in Marketing, Communications, Business, or a related field. - 7+ years of marketing experience. - Proven experience running paid campaigns on Meta, Google, and TikTok with accountable budgets and measurable results. - Proven experience in SEO and ASO with demonstrable results in organic traffic and app store performance. - Strong design skills using tools such as Adobe Photoshop, Illustrator, or Canva, supported by a portfolio of work. - Video editing skills using tools such as Adobe Premiere Pro, CapCut, or similar. - Excellent written and spoken Arabic and English, with the ability to write persuasive copy in both. - Working knowledge of GA4, Google Search Console, and mobile attribution tools. - Experience with email marketing platforms and audience segmentation. - Experience planning and executing offline campaigns and events. - Experience marketing more than one brand or product line at the same time. - Strong organisational skills and the ability to manage multiple projects and brands independently. Preferred Qualifications - Experience in marketplaces, mobile apps, or the automotive sector. - Experience marketing to both consumer and business audiences. - Familiarity with the UAE market. - Photography skills. Language: - ARABIC (Required) Work Location: In person
Наблюдалась 2026-10-15, впервые 2026-10-13, источник — Indeed.