Marketing Specialist

Qualification: Bachelor’s Degree in Marketing, Business Administration, Communications, International Business, or a related discipline.

Experience:

2–5 years of experience in marketing, business development support, corporate communications, or a related function.

Experience within shipbuilding, maritime, marine, engineering, manufacturing, industrial, or other B2B technical sectors is advantageous.

Experience supporting exhibitions, trade shows, digital marketing, market research, and corporate communications is preferred.

Good working knowledge of Microsoft Office and relevant digital marketing and content-management platforms.

Strong written and spoken English; Arabic or other commercially relevant languages would be advantageous.

Key Accountabilities:

Marketing Planning & Execution

• Support development and implementation of annual marketing plans aligned with the company’s business and growth objectives.
• Coordinate marketing campaigns for shipbuilding, vessel repair, marine engineering, and other approved services.
• Maintain a marketing calendar covering campaigns, publications, exhibitions, events, and digital activities.
• Monitor marketing activities against approved objectives, timelines, and budgets.

Brand & Corporate Identity

• Maintain consistent application of approved corporate branding across marketing and communication materials.
• Coordinate preparation of company profiles, brochures, presentations, capability statements, advertisements, and promotional materials.
• Review marketing materials for accuracy, quality, consistency, and appropriate positioning before publication.
• Maintain an organized library of approved logos, templates, photographs, videos, vessel information, and marketing assets.

Digital Marketing & Online Presence

• Maintain and regularly update approved website and digital-channel content.
• Develop and coordinate professional content highlighting vessels, shipyard capabilities, projects, technology, facilities, and achievements.
• Support digital campaigns designed to increase brand awareness, enquiries, and engagement with target markets.
• Monitor digital performance and recommend improvements based on engagement, traffic, enquiries, and campaign results.

Market Research & Intelligence

• Research shipbuilding, marine, maritime, and relevant regional and international market developments.
• Monitor competitor capabilities, positioning, services, projects, marketing activities, and market presence.
• Identify potential market segments, customers, geographic markets, partnerships, and emerging commercial opportunities.
• Prepare market-intelligence summaries and reports to support Marketing, Business Development, and management decisions.

Lead Generation & Business Development Support

• Support identification and development of prospective customers, partners, agents, and relevant industry contacts.
• Maintain accurate records of marketing-generated enquiries, prospects, leads, and follow-up activities.
• Coordinate with Business Development and Commercial teams to ensure qualified enquiries are appropriately followed up.
• Track the progression of marketing-generated leads and support analysis of conversion and business outcomes.

Shipbuilding & Technical Marketing

• Work with Engineering, Production, Projects, and Commercial teams to understand and accurately communicate the company’s technical capabilities.
• Develop marketing content covering vessel types, shipyard facilities, production capability, engineering expertise, technology, and completed projects.
• Convert technical information into clear and commercially relevant marketing messages for customers and stakeholders.
• Ensure technical claims and vessel information are verified by the appropriate department before external publication.

Exhibitions, Trade Shows & Events

• Coordinate participation in relevant maritime exhibitions, trade shows, conferences, customer events, and industry engagements.
• Support booth arrangements, registrations, promotional materials, presentations, logistics, and stakeholder coordination.
• Maintain records of customer contacts, enquiries, leads, and opportunities generated through events.
• Prepare post-event reports covering expenditure, leads, outcomes, follow-up actions, and overall effectiveness.

Content, Media & Communications

• Prepare marketing content including company announcements, project highlights, brochures, presentations, articles, and approved social-media content.
• Coordinate photography and video requirements for vessels, facilities, events, and significant company activities.
• Maintain an approved content schedule and ensure information released externally is current and accurate.
• Coordinate external media or promotional activities in accordance with approved corporate communication protocols.

Customer & Stakeholder Marketing Support

• Support preparation of presentations, capability information, marketing packs, and other materials for customer meetings.
• Coordinate customer or stakeholder visits to the shipyard with the relevant internal departments.
• Maintain appropriate customer and industry contact databases for authorized marketing activities.
• Support customer-engagement initiatives aimed at strengthening relationships and generating future business opportunities.

Marketing Budget & Supplier Coordination

• Support preparation and monitoring of the annual marketing and events budget.
• Obtain quotations and coordinate approved suppliers for printing, advertising, events, media, design, and promotional services.
• Monitor marketing expenditure against approved budgets and purchase requirements.
• Evaluate supplier performance and ensure marketing expenditure delivers appropriate quality and value.

Marketing Analytics & Reporting

• Maintain marketing performance data covering campaigns, digital channels, events, enquiries, and leads.
• Prepare periodic dashboards and reports for management review.
• Measure campaign and event effectiveness against defined objectives and KPIs.
• Recommend improvements based on performance data, customer response, market intelligence, and commercial outcomes.

Governance & Compliance

• Ensure marketing activities comply with company policies, approval requirements, confidentiality obligations, and brand standards.
• Obtain appropriate authorization before publishing customer names, vessel information, photographs, technical information, or project details.
• Protect commercially sensitive, confidential, customer, and project information.
• Maintain complete records of approved marketing materials, expenditure, suppliers, campaigns, and external communications.

Work Location: In person