Marketing & Social Media Manager
# Marketing & Social Media Manager **GNL Development Corporation** · Muntinlupa · `On-site` 🕒 **Статус:** *Опубликовано: вчера* · *Источник: Indeed* --- ### About the Role MARKETING & SOCIAL MEDIA MANAGER Brand Strategy Content Digital Marketing PR Growth We are looking for a highly creative, strategic, trend-aware, and execution-driven Marketing & Social Media Manager to help elevate and grow three distinct but interconnected brands: GOOD HABITS – premium wellness café and lifestyle brand GNL Development Corporation – real estate development, construction, architecture and interiors Personal Brand of the Co-Founder – a founder-led lifestyle brand covering entrepreneurship, wellness, fitness, food, design, motherhood and lifestyle. This is not simply a social media posting role. We are looking for someone who can think like a marketer, strategist, content creator and brand builder while also being hands-on enough to execute. The right person should be able to look at each brand and continuously ask: What can we do next to make people notice, engage with, talk about and ultimately choose this brand? KEY RESPONSIBILITIESSOCIAL MEDIA STRATEGY & MANAGEMENT Develop and manage monthly and weekly social media/content calendars across Instagram, Facebook, TikTok and other relevant platforms Develop distinct content strategies for GOOD HABITS, GNL Development Corporation and the personal brand of the Co-Founder while finding natural opportunities to cross-promote and connect all three brands Manage the social media accounts and ensure consistent, timely and strategic publishing Develop Reels, TikToks, Stories, carousels and other short-form content concepts Create strong hooks, storylines, captions and content angles designed for reach, engagement, retention and shareability Monitor trends, platform changes, viral formats, trending audio and emerging content opportunities Review analytics regularly and use actual performance data to improve future content MARKETING & CAMPAIGN DEVELOPMENT Develop marketing campaigns and promotions beyond simply posting on social media Propose monthly and seasonal campaigns for GOOD HABITS based on products, seasons, holidays, consumer behavior and relevant cultural moments Examples may include: Summer campaigns, featured beverages, product launches, wellness challenges, gym collaborations, influencer seeding, community events, bundles, limited offers and PR activations. Develop marketing strategies for GNL Development Corporation that elevate its positioning in real estate, construction, architecture, interiors and luxury property development Identify creative ways to showcase projects, properties, transformations, expertise and behind-the-scenes content Develop campaigns that generate not only awareness but also inquiries, leads, foot traffic and sales CO-FOUNDER PERSONAL BRAND & BRAND PARTNERSHIPS A major part of this role will be helping build and scale the personal brand of the Co-Founder into a strong and recognizable founder-led lifestyle platform. The goal is to create a compelling, consistent and highly recognizable online presence that naturally integrates: Entrepreneurship Wellness & fitness Food GOOD HABITS GNL / construction / property / interiors Motherhood Lifestyle Founder life Personal experiences and storytelling The candidate will help conceptualize, plan, manage and execute content for the Co-Founder, including both organic personal-brand content and sponsored/partnership content. Responsibilities will include: Develop and maintain the Co-Founder’s social media and content calendar Conceptualize Reels, Stories, posts, recurring content series and lifestyle content Manage and coordinate content requirements for brands, sponsors and companies that the Co-Founder is affiliated or collaborating with Develop sponsored content concepts that satisfy brand deliverables while remaining authentic and consistent with the Co-Founder’s personal identity and aesthetic Help organize deadlines, posting schedules, required tags, messaging, campaign briefs and other partnership deliverables Identify opportunities to organically integrate GOOD HABITS and GNL into the Co-Founder’s lifestyle content without making the content feel overly promotional Help position the Co-Founder for increased: Brand partnerships Paid collaborations PR features Media opportunities Event invitations Ambassadorships Founder collaborations Business visibility The candidate should be capable of developing enough strong content concepts and systems to support a target of approximately 1–2 quality content pieces/posts per day for the personal brand without sacrificing quality or making the content feel repetitive or overly promotional. CONTENT CREATION & PRODUCTION Conceptualize and help execute photo and video shoots Prepare shot lists, scripts, hooks and creative direction Work closely with our existing creative team to execute campaigns consistently Comfortable shooting quality photo/video content using a smartphone and/or camera Photo and video editing skills are highly preferred Knowledge of CapCut, Adobe Premiere Pro, Final Cut Pro, Canva, Photoshop, Lightroom or similar creative tools is an advantage Ability to independently produce quick-turnaround Reels/TikToks when necessary is a major plus PAID DIGITAL MARKETING Experience with paid advertising is highly preferred. Ideally, the candidate has working knowledge of: Meta / Facebook & Instagram Ads TikTok Ads Boosting vs. proper campaign setup Audience targeting and retargeting Campaign objectives Creative testing Lead generation campaigns Conversion campaigns Budget allocation Basic performance analysis Candidates do not necessarily need to be advanced performance-marketing specialists, but should understand how paid media can support an overall marketing strategy. PR, PARTNERSHIPS & COLLABORATIONS Identify relevant influencers, creators, brands, gyms, wellness communities, media and organizations for potential collaborations Propose influencer seeding and PR strategies Develop creative partnership concepts rather than simply sending generic collaboration requests Help identify opportunities that can increase brand visibility and credibility WHO WE'RE LOOKING FOR You may come from social media, digital marketing, advertising, PR, branding, content creation or a related field. A Marketing/Communications/Advertising degree is an advantage, but proven ability, creativity, strategic thinking and actual work matter more to us than the degree alone. You should: Be highly creative and culturally aware Understand modern social media behavior Understand both brand and personal-brand marketing Have strong visual taste Understand storytelling and positioning Know what makes short-form content engaging Be comfortable proposing ideas directly to founders/management Be proactive rather than waiting to be told what to post Be organized enough to turn ideas into an executable calendar Be able to manage several brands without making them look or sound identical Understand the difference between vanity metrics and meaningful business results Be comfortable collaborating with an existing creative team Be willing to participate in shoots and hands-on execution HUGE ADVANTAGE IF YOU: Have successfully grown social media accounts organically Have handled founder/personal brands Have experience managing sponsored content and brand partnership deliverables Have F&B, wellness, fitness, lifestyle, luxury or real estate experience Understand Meta and TikTok advertising Can shoot and edit Reels/TikToks Understand influencer marketing and PR Have existing media, influencer or creator relationships Can show campaigns that resulted in measurable growth, leads, sales or engagement IMPORTANT We are not looking for someone whose role ends after creating graphics and scheduling posts. We already have a creative team and are looking for someone who can collaborate with them while bringing stronger marketing strategy, social media growth, campaign development, PR thinking, creative direction and execution. We want someone who can bring us ideas before we ask for them. Someone who sees an upcoming season, trend, product, property, event, brand partnership or cultural moment and immediately thinks: “Here’s the campaign we should do.” If you live and breathe marketing, branding, social media, storytelling and culture, and you know how to turn ideas into actual execution, we want to meet you. Pay: From Php25,000.00 per month Benefits: Company car Paid training Pay raise Promotion to permanent employee Work Location: In person
Наблюдалась 2026-09-17, впервые 2026-09-15, источник — Indeed.