Marketing Operations Manager
We are looking for a Marketing Manager who can translate group-level strategy into clear, executable marketing plans across multiple venues. This is a strategic yet hands-on role that requires strong campaign leadership, commercial thinking, and a deep understanding of how marketing can drive revenue. The Marketing Manager will oversee campaigns, activations, partnerships, content, and brand execution while ensuring that every marketing initiative delivers measurable business results—not just visibility and engagement. Key Responsibilities1. Campaign & Commercial Planning Develop monthly and quarterly marketing plans for each venue, aligned with revenue targets. Create marketing initiatives that support key revenue drivers, including lunch, dinner, nightlife, private dining, events, seasonal menus, and special activations. Lead campaigns from concept development through execution and post-campaign evaluation. Align marketing activities with operational and events calendars. Monitor campaign performance and ROI, making adjustments when needed. 2. Revenue & Performance Management Track key performance metrics, including covers, average spend, campaign-generated bookings, conversions, and revenue contribution. Work closely with Data/CRM teams to analyze guest acquisition, retention, and engagement trends. Identify underperforming dayparts, customer segments, or campaigns and develop corrective strategies. Ensure marketing initiatives contribute directly to outlet-level revenue growth. 3. Brand & Content Management Protect and strengthen brand positioning across all marketing touchpoints. Ensure consistency in visual identity, messaging, tone of voice, and overall brand experience. Review and approve content calendars in collaboration with Brand Managers and Social Media Managers. Oversee content strategy across Instagram, Facebook, TikTok, and other relevant platforms. Ensure content reflects each brand's personality while supporting engagement, bookings, and commercial objectives. Guide both high-production campaigns and fast, agile content initiatives. Maintain quality standards across digital content, in-venue materials, partnerships, and collaborations. Oversee community management standards and guest communications in collaboration with the marketing team. 4. Partnerships & Market Expansion Identify and develop partnerships that can expand audience reach and generate commercial opportunities. Build relationships with lifestyle brands, corporate organizations, event organizers, media partners, and other relevant stakeholders. Support PR initiatives by developing strong and commercially relevant campaign angles. Work closely with the Sales & Marketing Director on major partnerships and strategic collaborations. 5. Team Leadership & Cross-Functional Collaboration Lead, manage, and mentor Brand Managers and other marketing team members. Set clear expectations, priorities, and performance objectives for the marketing team. Ensure effective collaboration between Marketing, Operations, Finance, Sales, and other departments. Conduct structured weekly reporting, performance reviews, and campaign evaluations. Foster a culture of accountability, creativity, collaboration, and continuous improvement. Key Performance Indicators (KPIs) Success in this role will be measured through: Revenue growth contribution per outlet Campaign ROI and booking conversion Growth in repeat guest engagement and retention Quality and effectiveness of digital engagement Event and activation performance Campaign execution within agreed timelines and budgets Partnership and audience growth Team performance and management effectiveness Qualifications & Requirements Bachelor's degree in Marketing, Business Administration, Communications, or a related field. 5+ years of experience in marketing , preferably within hospitality, F&B, lifestyle, entertainment, retail, or other consumer-facing industries. Proven experience managing multi-channel marketing campaigns from strategy through execution. Strong commercial mindset with the ability to connect marketing activities to revenue and business performance. Experience managing social media, content strategy, brand campaigns, partnerships, and activations. Strong understanding of digital marketing platforms and consumer engagement. Experience working with performance data, CRM insights, campaign analytics, and ROI measurement. Strong project management and organizational skills. Excellent communication, presentation, negotiation, and stakeholder management skills. Proven leadership experience with the ability to manage and develop marketing teams. Highly creative, proactive, analytical, and results-oriented. Willingness to be hands-on and work closely with operations and venue teams. Ideal Candidate The ideal candidate is a commercially driven marketing leader who understands both brand building and revenue generation. They should be comfortable developing strategy while also getting involved in execution, analyzing performance data, managing teams, and working closely with venue operations. Experience in F&B, hospitality, nightlife, lifestyle, events, or premium consumer brands is highly preferred. Pay: Php80,000.00 - Php90,000.00 per month Benefits: Company Christmas gift Company events Health insurance Opportunities for promotion Pay raise Promotion to permanent employee Work Location: In person
Наблюдалась 2026-09-15, впервые 2026-08-26, источник — Indeed.