Marketing Officer

About the role

The Marketing Officer is responsible for planning, executing, and monitoring marketing activities that promote the company's travel products, services, and brand. This role focuses on digital marketing, social media management, content creation, lead generation, campaign implementation, and market research to increase brand awareness, customer engagement, inquiries, and sales in accordance with company marketing objectives and brand standards.

Key responsibilities

• Assist in developing and implementing marketing strategies and campaigns for the company's travel products and services
• Develop marketing activities based on company objectives, target markets, travel seasons, and customer trends
• Coordinate with the Product Head to identify products requiring promotional support
• Prepare campaign plans, timelines, promotional materials, and other requirements
• Monitor campaign performance and recommend improvements
• Manage the company's social media pages and other approved digital marketing platforms
• Prepare and maintain a monthly social media content calendar
• Create and publish engaging content featuring travel packages, destinations, promotions, company activities, and announcements
• Monitor social media comments, messages, inquiries, and audience engagement
• Create marketing materials including social media posts, captions, brochures, flyers, presentations, and promotional campaigns

About you

• Bachelor's Degree in Marketing, Business Administration, Communications, Tourism Management, or equivalent preferred
• At least 1–2 years of experience in marketing, digital marketing, social media management, tourism, hospitality, sales, or a related field
• Experience in travel and tourism marketing is an advantage
• Excellent communication and interpersonal skills
• Creative thinking and strong writing and content creation skills
• Ability to manage multiple campaigns and deadlines
• Proficiency in Canva, Microsoft Office Suite, Google Workspace, and major social media platforms
• Knowledge of Meta Business Suite, social media analytics, CRM systems, and digital marketing tools is an advantage
• Willing to attend company events, travel fairs, promotional activities, and other marketing-related activities when required

Pay: Php19,000.00 - Php25,000.00 per month

Benefits:

• Staff meals provided

Work Location: In person