Marketing Manager, Tommy Hilfiger, TWHKMO

PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER . Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.

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POSITION SUMMARY:

Responsible for Taiwan & Hong Kong marketing strategy development, budget control, planning and execution of all advertising and promotion, and public relations and customer relations management program (CRM) activities.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Manage to implement effective advertising and promotion in accordance with Company objectives and Brand Principal's standard.

Develop and execute PR strategy to increase brand visibility and desirability.

Manage effective public relations activities e.g. press event, customer and promotion event, product launch with all department stores.

Plan, budget and implement a schedule of targeted campaigns and assess effectiveness of campaigns, report response rates and monitor expenditure.

Work closely with Retail Manager to deliver higher brand and commercial values to customers, and to enhance brand presence.

Partner with the sales team to prepare and present the quarterly/annual marketing plan to the department store and shopping center management.

Collaborate with regional marketing team to maximize advertisisang efficiency for brand campaign launches and align corporate marketing strategy and direction.

Design retail marketing program and mechanism to increase sales and enhance store growth.

Comply with the regional guideline on CRM and effectively utilize customer base and design loyalty program.

Manage the marketing budget in accordance with company objectives.

Be responsible for leads generation and management, ROI of campaign results and leads-turn-to-sales tracking.

Analyze marketing data to evaluate brand performance and give recommendations.

Functional Competencies:

QUALIFICATIONS & EXPERIENCE:

University graduate in marketing or fashion related discipline

Experience:

Minimum 8 years all-rounded marketing experience with at least 3 years in managerial role

Previous working experience in international fashion brands in an advantage

Experience in CRM would be an advantage

Education: University graduate in marketing or fashion related discipline

Skills:

Strong business acumen and ability to think out of the box

Ability to handle multiple task/projects with adherence to details, deadlines and budgets

Possess excellent verbal and written communication skills with a flair in copy writing;

Strong in digital and social media marketing

Collaboration and problem-solving; ability to build partnerships with internal stakeholders and external partners

Strong interpersonal skills and be a team player that interfaces productively with regional and local business partners

Able to meet tight deadlines.

Flexible and able to adapt to changes.

Strong interest in fashion branding / retailing;

Dynamic, energetic, creative and meticulous

Full-time