Marketing Manager – Hunting & Shooting
# Marketing Manager – Hunting & Shooting **Swarovski Optik NA** · Cranston, RI 02920 · `On-site` 🕒 **Статус:** *Опубликовано: 4 дня назад* · *Источник: Indeed* --- ### About the Role Job Overview We are seeking a dynamic and innovative Marketing Manager specializing in Hunting & Shooting to lead our marketing initiatives. This role supports the growth of SWAROVSKI OPTIK and KAHLES in North America by expanding qualified demand, supporting conversion across retail and e-commerce, and strengthening customer loyalty within the distinct audiences: hunting & shooting. The role translates the priorities and positioning of two brands into audience-specific category marketing strategies, including audience definitions, go-to-market and lifecycle marketing plans, content creation, while protecting the distinct identity, channel strategy, and product portfolio of each brand. Serves as the category product specialist and primary technical contact for media, key opinion leaders, partners, and relevant professional stakeholders; identifies trends early; and champions AI and emerging tools to sharpen targeting, accelerate content, and support informed, evidence-based marketing decisions. Duties & Responsibilities - Category GTM plans: Drive go-to-market and lifecycle marketing plans for both brands. Define target audiences, reasons to buy, USPs, positioning, and use-case storytelling for each audience and brand; produce market-introduction materials and seasonal campaign briefs; and sustain demand across the full product lifecycle. - Audience insights: Maintain a differentiated understanding of hunting & shooting audiences, decision drivers, channels, and emerging trends; translate insights into marketing priorities. - Category steward: Apply the appropriate brand promise, voice, identity, and channel strategy to every initiative; resolve overlap between SWAROVSKI OPTIK and KAHLES. - Product specialist: Act as subject-matter lead for positioning, applications, and technical accuracy. Review and approve category content for accuracy and brand fit. - Earned media coverage: Develop and support earned-media coverage for both brands, including media relationships, press releases, press kits, product reviews, field testing, story placement, and audience-appropriate brand storytelling. - Earned media relations: Build and manage distinct networks of journalists, editors, producers, podcasters, content creators, influencers, key opinion leaders, professional users, and relevant organizations across hunting & shooting; maintain current media, influencer, and stakeholder databases. - Copywriting: Write and verify audience and brand-specific copy across web, campaign, PR, social, print, product-review, and training channels, ensuring technical accuracy, appropriate tone, and brand consistency. - Content Creation: Ensure a steady supply of content for both brands. Independently produce event and lower-production-value content; direct larger productions. - Printed materials: Help with concepts on printed collateral as needed, from brief through proofing and delivery. - Events: Plan and coordinate participation at trade, consumer, community, range, field, and professional events. Coordinate media appointments, product reviews, demonstrations, and experiential consumer activations; select and deploy Field Techs; and participate personally in major events. - Events w/ Trade Partners: Partner with Trade Marketing to enable retailers and relevant professional channels through clinics, demo days, range days, field activities, and tailored training and sales-support materials. - Monitor Brand reputation: Track community discussion, competitive activity, and reputation risks; escalate sensitive or brand-wide matters to the Director of Communications - Complimentary brand partnerships: Identify and manage partnerships with complementary non-competing brands to reach adjacent audiences through cross-promotion, joint content, product collaborations, shared activations, and co-marketing campaigns. Assess partner and brand fit. - Partnerships: Build and manage partnerships across clubs, conservation and shooting-sports organizations, ranges, media partners, ambassadors, and pro-staff, per the Director of Communication’s strategy. - Performance: Track audience- and brand-specific KPIs, including awareness, traffic, engagement, earned-media performance, assisted and direct conversion, and sell-through; translate audience, competitive, and performance data into positioning, messaging, campaign, and channel decisions. - Training ownership: Own training content for both brands for internal teams, sales, retailers, and partners; maintain the shared training calendar and library with the Marketing Manager - Birding & Outdoor. - AI & emerging tools: Adopt AI and emerging marketing technology to improve targeting, content production, and campaign effectiveness; pilot tools and share learnings. - May be required to perform other duties as assigned. Qualifications - Bachelor’s degree from a four-year college or university in Marketing, Communications, Public Relations, Journalism, Business, or a related field; five plus years of related experience in category marketing and/or media relations/PR; or an equivalent combination of education and experience. Equivalent technical/industry experience may be considered. - Strong understanding of and active connection to the hunting and sport shooting markets. Familiarity with law enforcement users, procurement environments, and professional standards a plus. Strong optics, riflescope, reticle, and ballistics knowledge required or demonstrable ability to acquire it quickly. - Demonstrated ability to segment distinct audiences and translate technical product capabilities into audience-specific positioning, reasons to buy, messaging, content, training materials, and earned-media narratives while maintaining clear differentiation between two premium brands. - Proven capability in go-to-market planning, content development, and earned media across trade, outdoor, shooting-sports, lifestyle, professional, and digital channels; established hunting, shooting, and relevant professional contacts preferred. - Strong copywriting, editing, and presentation skills across digital and print; knowledge of media-relations best practices and sound judgment in sensitive or reputation-related matters. - Experience managing partnerships, sponsorships, pro-staff or ambassador programs, events, and contract deliverables across multiple audience communities preferred. - Strong presentation, training-facilitation, content-creation, and strategic storytelling skills; able to develop structured learning content and credible technical, consumer, and professional materials. - Excellent organization and project-management skills; attention to detail; able to manage multiple projects and deadlines. - Computer proficiency includes Outlook, Excel, Word, and PowerPoint, plus familiarity with marketing, analytics, media-monitoring, content-production, and AI tools. - Domestic travel, including some weekends, for training, events, events, events, media, range, field, and professional activities required. Turn Your Passion for the Outdoors into Impactful Marketing! Are you passionate about hunting, shooting sports, and outdoor recreation? Bring your creativity and innovative ideas to the forefront! Join our team and develop exciting marketing campaigns that connect outdoor enthusiasts with top-quality products and trusted brands. This is your opportunity to make a real impact, showcase your marketing talent, and grow your career in a dynamic, fast-paced industry you’ll love! Benefits: - 401(k) matching - Dental insurance - Employee discount - Flexible spending account - Health insurance - Life insurance - Paid time off - Vision insurance Experience: - Digital marketing: 4 years (Preferred) - Social media management: 4 years (Preferred) Language: - English (Required) Ability to Commute: - Cranston, RI 02920 (Preferred) Willingness to travel: - 25% (Required) Work Location: Hybrid remote in Cranston, RI 02920
Наблюдалась 2026-10-20, впервые 2026-10-15, источник — Indeed.