Marketing Manager, Distribution and CRM
# Marketing Manager, Distribution and CRM **Vitality Group International** · Chicago, IL · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role - Develop distribution marketing plans and support their execution across consultants, brokers, health plans, employers, and sales channels, in line with agreed commercial priorities. - Manage integrated campaigns and partner experiences that support demand, engagement, and conversion across priority audiences. - Contribute to go-to-market planning and deliver sales enablement activity in partnership with Sales, Client Relations, Product, and Strategy. - Manage CRM campaigns, audience segmentation, prospect journeys, lead nurture, and marketing automation within agreed commercial processes. - Use digital marketing, data, AI, and marketing technology to improve campaign performance, personalization, efficiency, and delivery quality. - Apply agreed measurement approaches and report on marketing activity, channel engagement, lead progression, and commercial outcomes. - Coordinate the development, maintenance, and optimization of distribution content, communications, and digital touchpoints in line with brand and governance standards. - Coordinate distribution-related events that engage brokers and consultants. - Maintain effective stakeholder, agency, vendor, and partner relationships to coordinate priorities and deliver agreed initiatives. - Identify and recommend practical improvements to marketing processes, platforms, governance, and ways of working. - Manage assigned priorities, budgets, resources, and delivery across distribution marketing activities, escalating tradeoffs when needed. Salary Range: $90,000-$105,000 Requirements - Bachelor's degree or equivalent experience in marketing, business, communications, healthcare administration, digital marketing or a related discipline. - Relevant experience in B2B healthcare, employee benefits, insurance, wellbeing, SaaS, or another complex commercial marketing environment. - Experience managing distribution marketing programs across sales, broker, consultant, partner, health plan, or employer channels. - Practical experience with CRM and marketing automation platforms, including audience segmentation, lead nurture programs, marketing journeys, campaign reporting, and lead management processes. - Working knowledge of digital marketing across email, website optimization, paid media, SEO/SEM, webinars, and conversion-focused campaigns. - Experience developing sales enablement content, go-to-market materials, product launch communications, and customer-facing marketing assets. - Ability to influence and collaborate effectively with Sales, Product, Client Relations, Data, Operations, and Marketing stakeholders. - Sound analytical and commercial judgment, with the ability to interpret marketing performance, connect activity to business outcomes, and recommend opportunities for improvement. Preferred - Relevant qualifications in CRM, marketing automation, digital marketing, analytics, Salesforce, sales enablement or project management. - Experience with Highspot or another sales enablement platform. - Experience using digital marketing, analytics, and reporting tools such as Google Analytics, Power BI, SEMrush, LinkedIn Ads, or similar platforms. - Experience leveraging AI-enabled marketing technologies to improve effectiveness, personalization, efficiency, or quality. - Working knowledge of website, CRM integration, data management, and campaign operations best practices. - Experience coordinating agencies, vendors, and cross-functional project teams. - Experience supporting conference strategy, event marketing, or partner-led growth initiatives. Benefits Medical, Dental and Vision 401(k) with company match Company paid Life, AD&D Short and Long term disability insurance Generous PTO, Holidays and Summer Fridays 100% paid parental leave Wellness Resources
Наблюдалась 2026-10-20, впервые 2026-10-19, источник — Indeed.