Marketing Manager (B2B Social Media & Community Building)

Overview:

SOFTSWISS is hiring a Marketing Manager to join our SMM Team. We are looking for a strong Middle+/Senior-level Marketing Manager who can independently own B2B social media and community-building initiatives end-to-end.

Purpose of the role:

You will take ownership of the function, combining strategic thinking with hands-on execution to drive initiatives, manage processes independently, and ensure effective delivery across multiple tasks and priorities.

Key responsibilities:

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Develop and execute B2B social media and community-building strategies aligned with business and marketing objectives.

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Own the end-to-end management of social media initiatives, from content planning and ideation to execution, publishing, and performance analysis.

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Create engaging, high-quality English-language content for B2B audiences, including expert-driven and industry-specific topics.

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Manage and grow professional communities across relevant social media platforms, driving engagement and audience development.

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Collaborate with internal teams, senior stakeholders, industry experts, and external partners to develop and deliver content initiatives.

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Identify opportunities to improve social media performance, introduce new content formats, and explore relevant channels and digital trends.

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Monitor and analyze social media metrics, evaluate content effectiveness, and optimize strategies based on performance insights.

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Coordinate multiple projects and priorities simultaneously, ensuring timely delivery and consistent content quality.

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Take ownership of social media processes and initiatives, proactively identifying challenges and implementing improvements.

Required Experience:

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6+ years of experience in marketing, SMM, content, or digital marketing.

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Native Russian: must-have

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English B2+, with confident written and spoken communication.

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Excellent copywriting skills in English: the ability to write clear, engaging, and compelling content, including on complex B2B and expert topics.

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Strong understanding of B2B social media: content strategy, formats, tone of voice, engagement, community building, expert content, analytics, and performance.

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Excellent management skills: multitasking, prioritization, autonomy, ability to manage multiple projects and deadlines simultaneously.

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Strong communication skills: comfortable working with different teams, senior stakeholders, experts, and external partners.

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Strong digital marketing awareness: up-to-date understanding of digital trends, content formats, social media mechanics, and what works for modern audiences.

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Ability to own projects end-to-end: from ideation and briefing to execution, publishing, and performance analysis.

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Ability to go beyond execution and propose solutions: identify growth opportunities, new formats, topics, channels, and ways to improve results.

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Strong analytical and structured thinking: able to work with data, draw conclusions, and adjust the approach based on results.

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Ability to work in a fast-paced environment, quickly switch between priorities, and maintain a high quality of execution.

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Strong ownership mindset: does not wait for detailed instructions, takes responsibility, makes decisions, and drives tasks to completion.

Nice to have:

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Experience in iGaming / fintech/tech / SaaS

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Experience in an SMM, creative, or digital agency: comfortable working at a fast pace, handling multiple projects, and operating in “firefighting mode” when needed.

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Experience working with B2B audiences and expert content

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Experience in community building and developing professional communities.

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Experience with LinkedIn, Telegram, and other B2B-relevant platforms.

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Experience working with personal brands of senior executives/industry experts.

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Ukrainian / Belarusian is also considered a strong advantage.

Our Benefits:

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Private health insurance

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Sports benefits

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Comprehensive Mental Health Program

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Free English lessons (online)

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Local language courses

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Paid time off

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Maternity leave support

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Referral program rewards

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Upskilling, internal workshops, and participation in professional conferences and corporate events

Originally posted on Himalayas