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Marketing Manager

ZBLDubai

We are looking for a creative, dynamic, and results-driven Marketing Manager to lead the marketing activities of our Beauty Lounge, strengthen our brand presence, increase client engagement, and drive bookings and revenue growth.

Key Responsibilities

  • Develop and execute the Beauty Lounge’s overall marketing strategy and promotional campaigns.
  • Plan and manage the marketing budget to achieve maximum ROI.
  • Create and oversee engaging content for social media, digital platforms, and promotional campaigns.
  • Organize and coordinate professional photo and video shoots for services, treatments, staff, and promotional content.
  • Manage social media platforms, digital marketing activities, and the lounge’s online presence and reputation.
  • Develop and manage influencer collaborations, brand partnerships, and promotional activities.
  • Work closely with the beauty, hair, nail, and treatment teams to develop attractive offers and campaigns.
  • Monitor leads, bookings, customer engagement, and campaign conversions to maximize business opportunities.
  • Coordinate with external agencies, photographers, influencers, and other marketing partners.
  • Conduct market research and competitor analysis to identify new trends, services, and business opportunities.
  • Track campaign performance, prepare regular marketing reports, and continuously optimize campaigns based on results.
  • Ensure consistent brand image and communication across all marketing channels and promotional materials.
  • Lead and mentor the marketing team while working closely with management and other departments to achieve business objectives.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum 3 years of marketing experience , preferably within beauty, aesthetics, wellness, salons, or luxury lifestyle brands.
  • Proven experience in developing marketing strategies and managing digital and social media campaigns.
  • Strong understanding of social media marketing, content creation, influencer marketing, and customer acquisition.
  • Experience in managing marketing budgets and analyzing campaign performance.
  • Strong leadership, communication, organizational, and project management skills.
  • Creative mindset with a strong understanding of current beauty and social media trends.
  • UAE experience is an advantage.
  • Experience working with beauty or luxury brands is an advantage.
  • Proficiency in Russian is an advantage.

If you are passionate about beauty, branding, creativity, and delivering measurable results, we would love to hear from you.

Work Location: In person

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