Marketing Manager
# Marketing Manager **TFC Tuition Financing** · New York, NY 10019 · `On-site` 🕒 **Статус:** *Опубликовано: 11 дней назад* · *Источник: Indeed* --- ### About the Role Full Time: Remote, with monthly in-person team meetings in New York City. Open to candidates within roughly a two-hour drive: New Jersey, Connecticut, the Hudson Valley, eastern Pennsylvania, and the five boroughs. Salary: $70,000 to $85,000 base About TFC Tuition For over 55 years, TFC Tuition has been making education more accessible. We partner with colleges, universities, and career schools nationwide to offer flexible, student-focused institutional loan and payment plan solutions that help students afford higher education. We are independently owned with a focus on service over optics. That means our clients interact with real people, including our leadership, and it means we make decisions based on long-term relationships and student outcomes rather than quarterly earnings. Position Overview At TFC, marketing isn't just about campaigns. It's about helping more students access the education they deserve. Our solutions are flexible and feature-rich, but what wins and keeps institutions is the service behind them. Marketing here has to carry both. You will lead implementation across email, social, brand, collateral, events, and reporting. We have a rebranding initiative soft-launched and a real opportunity to expand from our stronghold in career education into traditional higher education. Whoever takes this role will shape how that goes. You won't do it alone. Our business development, client success, and leadership teams are genuinely engaged in marketing and will be collaborators. We need someone who can take that input, make the right call, and manage the work. There is a direct line from this work to whether students can afford to stay enrolled. Key Responsibilities We hire smart, capable people and find the right role for them to grow. You don't need experience with everything listed here. Digital Marketing and Campaign Execution - Design, execute, and optimize email campaigns in Zoho Marketing Automation, targeting bursars, financial aid, student financial services, owners, enrollment, and other stakeholders - Manage social campaigns across LinkedIn, where our institutional audience lives, plus Facebook and other relevant platforms - Own the content calendar across email and social - Draft and edit marketing copy for campaigns, newsletters, and communications - Create visual materials including graphics, infographics, presentations, and promotional collateral Brand Strategy and Positioning - Lead ongoing implementation of our rebranding initiative, collaborating with business development, client success, and leadership on direction while owning execution - Maintain brand consistency across every channel - Conduct competitive analysis and market research to identify positioning opportunities Sales Enablement and Collaboration - Create marketing materials that support business development across both our New York and California teams, aligned with sales objectives to drive qualified inbound leads Event Marketing and Thought Leadership - Coordinate trade show presence, conference participation, webinars, and presentations - Draft press releases, company announcements, and thought leadership content - Identify speaking opportunities and awards submissions Analytics and Market Intelligence - Establish and monitor KPIs across all marketing channels - Prepare performance reports with actionable insights and recommendations What You Need - 3 to 5 years of B2B marketing experience - Hands-on ownership of email campaigns from build through reporting. Zoho Marketing Automation preferred, but HubSpot, Klaviyo, Mailchimp, Pardot, Constant Contact, and Salesforce Marketing Cloud all transfer - Writing that holds up with a professional audience. You will be writing to college administrators, not consumers - Design skills in Canva, InDesign, PowerPoint, or similar. You should be able to turn a rough idea into finished collateral on your own, whether that’s a one-pager, a deck, or a social graphic Also Helpful - A background in higher education, edtech, fintech, or B2B SaaS - Zoho CRM and website content management Who Thrives at TFC - Self-starters who take initiative and ownership, and aren’t afraid to test new ideas - Responsive, reliable communicators who follow through consistently - Decisive collaborators who can take input from an engaged team, make the call, and explain why - Mission-driven people who care about expanding access to education and can turn that into marketing that moves institutional decision-makers Compensation and Benefits - Base salary of $70,000 to $85,000, depending on experience - Eligible for annual bonus tied to both individual and company performance - Health insurance with 70 percent of the premium employer-paid, roughly $12,000 in annual value - 401(k) with company matching - Job-related tuition reimbursement and professional development support - Monthly cell phone, internet, and wellness allowances - Paid time off and company holidays Total compensation for this role can exceed $100,000 Career Growth and Development This role exists because the work outgrew the person doing it. You'll put the skills you already have to work from day one, with plenty of room to challenge yourself and build new ones along the way. How to Apply To be considered, please submit the following along with your resume: - One marketing sample of which you’re proud, in any format (email, social campaign, one-pager, blog post, or similar). We want to see that you can produce quality work; there is no need to match our industry. - Optional: An email campaign example with performance metrics. - Optional: A writing sample aimed at a professional or institutional audience. Please answer all application questions. Applications with unanswered questions will not be considered. If you include a cover letter, please address it to Eileen. Pay: $70,000.00 - $85,000.00 per year Benefits: - 401(k) - 401(k) matching - Health insurance - Paid time off - Professional development assistance Application Question(s): - Are you authorized to work in the United States? - Are you able to travel to New York City for an in-person team meeting approximately once per month? - What is your target base salary for this role? - In two or three sentences, tell us what TFC Tuition does and why our mission resonates with you. - Share a link to your portfolio or a design sample you created, if you have one. - Which marketing automation or CRM platforms have you used, and how proficient are you with each? - Describe a marketing campaign you personally executed. Who was the audience, what did you build, and what were the results? Work Location: Hybrid remote in New York, NY 10019
Наблюдалась 2026-10-20, впервые 2026-10-08, источник — Indeed.