Marketing Manager

Location: Abu Dhabi, UAE

Company

Property Shop Investment (PSI) , founded in 2007 and headquartered in Abu Dhabi, is one of the UAE’s leading private real estate firms. With a strong track record and established relationships across the market, PSI has built a platinum-tier reputation with leading developers across Abu Dhabi and Dubai.From property brokerage and development consultancy to real estate marketing, investment advisory, and property management, PSI brings together the expertise and resources to deliver a seamless real estate experience.

With a diverse team representing 70+ nationalities and an expanding international presence across the UAE, KSA, Jordan, Egypt, Turkey, Germany, Amsterdam, Monaco, St. Tropez , and the UK , PSI continues to grow its reach and strengthen its position in the global real estate market.

Job Overview

We are looking for an experienced and results-driven Marketing Manager to lead the development and execution of marketing strategies that strengthen brand visibility, generate qualified leads, support sales growth, and enhance the company's competitive position across local and international markets.

The successful candidate will have a strong background in international marketing management, with proven experience planning and executing integrated marketing campaigns across digital and traditional channels. This role requires a strategic thinker who can analyze market trends, understand customer behavior, manage marketing budgets, and translate marketing initiatives into measurable business results.

Key Responsibilities

• Develop and implement comprehensive marketing strategies aligned with the company's business objectives, target audiences, and growth plans.
• Identify market trends, customer preferences, and emerging opportunities to strengthen the company's market position.
• Plan, execute, and manage online and offline marketing campaigns across digital advertising, social media, email marketing, content marketing, print advertising, events, and other relevant channels.
• Oversee the company's website, social media accounts, online listings, and other digital platforms to ensure accuracy, engagement, and brand consistency.
• Manage SEO and SEM initiatives to improve online visibility, website traffic, keyword rankings, and lead generation.
• Develop and oversee marketing content, including articles, promotional materials, videos, infographics, property descriptions, and other brand communications.
• Ensure consistent brand messaging, visual identity, and communication standards across all marketing channels.
• Develop and implement lead generation strategies to attract potential customers and build a strong pipeline of qualified leads.
• Monitor lead quality, conversion rates, cost per lead, and campaign performance to identify opportunities for improvement.
• Conduct market research and competitor analysis to understand industry developments, customer expectations, and competitive positioning.
• Monitor and evaluate marketing campaign performance, preparing regular reports on key metrics, ROI, and recommendations for optimization.
• Manage marketing budgets, track expenditure, and ensure campaigns are delivered efficiently and cost-effectively.
• Collaborate with sales teams, graphic designers, photographers, agencies, and other stakeholders to deliver successful marketing campaigns and projects.
• Manage multiple marketing initiatives simultaneously, ensuring priorities, deadlines, and business requirements are met.
• Stay updated on marketing technologies, industry best practices, and emerging digital trends.
• Support Health, Safety & Environment requirements within the area of responsibility.
• Perform other related duties as assigned by management.

Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, International Business, or a related field.
• Minimum 6 years of relevant marketing experience.
• Substantial experience in international marketing management.
• Proven experience developing and implementing marketing strategies and plans across international markets.
• Demonstrated experience managing integrated marketing campaigns across digital and traditional channels.
• Strong background in lead generation, brand development, campaign optimization, and marketing performance analysis.
• Experience managing marketing budgets and evaluating campaign ROI.
• Previous experience coordinating with cross-functional teams and external marketing partners.

Skills & Competencies

• Strong understanding of international markets, customer behavior, and cultural differences.
• Excellent knowledge of digital and traditional marketing channels.
• Working knowledge of SEO, SEM, paid advertising, social media marketing, email marketing, and content marketing.
• Strong analytical skills, with the ability to interpret marketing data and make informed decisions.
• Ability to assess lead quality, conversion rates, cost per lead, and campaign ROI.
• Strong brand management and communication skills.
• Excellent project management, planning, and prioritization abilities.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Strong interpersonal and collaboration skills, with the ability to work effectively with people from diverse backgrounds.
• Excellent problem-solving skills and attention to detail.
• Ability to balance strategic planning with hands-on campaign execution.

Key Performance Indicators (KPIs)

Performance will be evaluated based on the following areas:

• Marketing campaign ROI and overall effectiveness.
• Alignment of marketing strategies with business objectives.
• Lead generation performance, lead quality, and lead conversion rates.
• Digital marketing conversion rates and cost per lead.
• Social media engagement, reach, and click-through rates.
• Email marketing open rates, click-through rates, and conversions.
• Content performance, audience engagement, and brand consistency.
• Website traffic, user engagement, and organic search performance.
• SEO keyword rankings and organic traffic growth.
• SEM performance and return on advertising investment.
• Marketing budget adherence and cost efficiency.
• Successful and timely delivery of marketing campaigns and projects.
• Brand recognition, market positioning, and competitive insights.

What Success Looks Like

The successful Marketing Manager will develop and execute marketing strategies that support business growth, strengthen brand visibility, and generate high-quality leads. They will ensure marketing budgets are managed effectively, campaigns are continuously optimized using performance data, and brand standards remain consistent across all channels.

The role will also contribute to stronger market positioning, improved campaign ROI, effective collaboration with sales and other stakeholders, and sustainable growth across the company's target markets.

How to Apply

If you have a strong international marketing background, strategic thinking skills, and a proven ability to deliver measurable marketing results, we encourage you to apply. Please submit your updated CV highlighting your relevant experience, marketing achievements, and key areas of expertise.

Application Question(s):

• Have you developed and implemented marketing strategies across multiple international markets?
• Do you require visa sponsorship in the future?
• Kindly proceed with your application only if you are an immediate joiner.

Experience:

• Professional Marketing: 6 years (Required)

Language:

• Arabic (Required)

Work Location: In person