Marketing Manager

Job Description: Marketing Manager

Location: Al Garhoud, Dubai, UAE.

Department: Marketing & Business Development

Employment Type: Full-Time

Position Summary

We are seeking a strategic, creative, and results-driven marketing manager to spearhead our brand presence, elevate our market positioning, and drive B2B demand generation across the UAE and broader GCC region.

In this role, you will be responsible for translating our technical excellence and prestigious project portfolio into compelling marketing narratives that resonate with specifiers, architects, interior designers, MEP consultants, real estate developers, and contractors. You will manage end-to-end marketing initiatives, from digital campaigns and corporate collateral to industry trade shows and public relations.

Key Responsibilities

Marketing Strategy & Execution

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Develop and execute comprehensive annual B2B marketing strategies aligned with Creation Gulf's business objectives and revenue goals.

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Plan and manage the marketing budget, allocating resources efficiently across digital, offline, events, and partnership channels.

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Monitor market trends, competitor activity, and emerging technologies in architectural lighting, smart automation, and smart-building solutions.

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Collaborate with the sales and technical engineering teams to build targeted campaigns aimed at architects, lighting designers, interior designers, MEP consultants, and contractors.

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Showcase turnkey capabilities (design, supply, installation, testing, and commissioning) to secure inclusion in major commercial, residential, and hospitality projects.

Brand Management & Content Creation

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Protect and elevate the Creation Gulf brand identity across all touchpoints, ensuring consistent messaging and visual standards.

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Produce high-impact marketing collateral, including project case studies, technical brochures, digital portfolios, and corporate presentations highlighting landmark projects.

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Oversee content marketing efforts across the corporate website, social media, and industry platforms to establish thought leadership in lighting automation and smart systems.

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Prepare periodic newsletters showcasing products and projects.

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Prepare and update topic-specific presentations for the sales team

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Unify brand identity across Submittals, Manuals, Presentations, and Online presence.

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Coordinate with Projects/Sales team to visit and photograph projects for use in Marketing material.

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Timely update and upgrade Company Portfolio/Company Profile with latest projects and brands, including write-ups, pictures, formatting, etc.

Digital Marketing & SEO

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Manage corporate digital assets, overseeing website updates, SEO performance, and online user experience.

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Plan and execute digital ad campaigns (Google Ads, LinkedIn Ads) to capture high-intent commercial and architectural enquiries.

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Track digital analytics to measure campaign performance, traffic acquisition, and conversion metrics.

Events, Exhibitions & PR

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Lead participation in premier regional industry exhibitions and trade shows.

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Coordinate networking events, Lunch & Learns, and similar events with industry professionals.

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Build strong media relations with regional architecture, interior design, and construction publications to secure editorial features and project spotlights.

Key Requirements & Qualifications

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Education: Bachelor’s degree in marketing, communications, business administration, or related field.

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Experience:

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3+ years of proven B2B marketing experience, ideally within lighting, smart home/building automation, interior fit-out, construction, MEP, or architectural building materials industries.

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Demonstrated experience working within the UAE/GCC construction and design ecosystem is highly preferred.

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Experience in marketing Lighting, Lighting Control Systems, Home Automation Systems, etc will be preferred

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Skills:

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Exceptional written and verbal communication skills in English (Arabic proficiency is a strong advantage).

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Proficiency in digital marketing tools, CRM platforms, SEO best practices, and design/content software (Adobe Creative Suite, Canva, etc.).

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Proficiency in preparing presentations for specific products/brands/verticals as required, in coordination with the sales teams

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Strong project management skills with the ability to handle multiple campaigns and stakeholder expectations simultaneously.

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Attributes: Detail-oriented, creative problem solver, proactive team player with a passion for architectural design, lighting technology, and smart automation.