Marketing Manager
# Marketing Manager **KP GROUP INTERNATIONAL** · Dubai · `On-site` 🕒 **Статус:** *Опубликовано: 2 дня назад* · *Источник: Indeed* --- ### About the Role Key Responsibilities Develop and implement the overall marketing strategy and annual marketing calendar for Restaurant, Retail, and General Trading divisions. Prepare separate marketing plans based on the requirements of each brand, division, and branch . Plan and execute campaigns to increase sales, customer footfall, average transaction value, and repeat customers . Develop marketing strategies for low-performing branches and monitor measurable improvements. Plan and execute seasonal campaigns, festival promotions, combo offers, product launches, and special offers . Develop and manage restaurant promotions, menu campaigns, new product launches, and customer acquisition activities . Coordinate with Operations to identify high-margin, slow-moving, and priority products for promotion. Manage the company's social media platforms and digital marketing activities . Plan and monitor Meta, Google, and other digital advertising campaigns , where applicable. Ensure consistent and professional brand identity, content, designs, photography, videos, and promotional materials . Develop monthly content calendars for all brands and business divisions. Coordinate photo and video shoots for food, products, outlets, campaigns, and events . Manage Google Business Profiles, online reviews, ratings, and customer engagement . Develop strategies to improve local-area marketing around each restaurant and retail outlet. Plan WhatsApp and customer database marketing campaigns to increase repeat business. Develop and manage customer loyalty and retention programs . Coordinate with delivery platforms and online channels for promotions, visibility, and campaign performance . Monitor competitor pricing, promotions, products, campaigns, and market positioning . Conduct regular market and customer research to identify trends and business opportunities. Support new outlet openings with pre-opening, launch, and post-opening marketing plans. Develop marketing strategies for new brands, products, and business concepts . Plan and coordinate in-store branding, signage, menu boards, displays, promotional stands, and point-of-sale materials . Ensure retail promotional displays and marketing materials are implemented properly at branch level. Coordinate with suppliers for joint promotions, promotional support, sampling, displays, and marketing contributions . Manage external agencies, influencers, photographers, designers, printers, and other marketing vendors . Prepare and control the marketing budget and ensure effective utilization of marketing expenditure. Measure ROI for campaigns and marketing activities rather than evaluating activities only by reach or engagement. Track campaign-generated sales, footfall, leads, conversions, customer acquisition, and repeat purchases . Maintain proper records of marketing activities, expenses, approvals, campaign results, and supporting data. Conduct regular branch visits to verify branding, promotional execution, customer response, and competitor activity . Coordinate closely with Operations, Purchase, Finance, HR, IT, and Branch Management . Prepare weekly and monthly marketing performance reports for Management. Present marketing performance with actual figures, campaign results, ROI, challenges, and corrective action plans . Ensure all marketing communications comply with company policies, brand guidelines, and applicable UAE requirements . Qualification & Experience Bachelor's or Master's degree in Marketing, Business Administration, Digital Marketing, or a related field . 5–8+ years of relevant marketing experience , preferably in the UAE/GCC. Strong experience in F&B / Restaurant marketing is highly preferred . Experience handling multi-outlet or multi-brand businesses is strongly preferred. Exposure to Retail/Supermarket and General Trading marketing will be an advantage. Proven experience in planning campaigns that generate measurable sales and business results . Strong understanding of digital marketing, social media, performance marketing, local-area marketing, promotions, and customer retention . Good knowledge of marketing budgets, campaign analysis, and ROI/ROAS measurement . Experience coordinating with creative agencies, influencers, suppliers, and other external partners. Strong analytical, communication, negotiation, leadership, and presentation skills. Ability to work in a fast-paced, multi-branch environment and manage multiple brands simultaneously. Fluency in English, Hindi, and Malayalam is required. Pay: AED4,000.00 - AED6,000.00 per month Work Location: In person
Наблюдалась 2026-09-23, впервые 2026-09-21, источник — Indeed.