Marketing Manager
# Marketing Manager **Jibbynco Sdn Bhd** · Kuala Lumpur · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role Serai Group Sdn Bhd is looking for a strategic, creative, and results-driven Marketing Manager to lead our Marketing Department and drive the growth of our F&B brands. This is a hands-on Head of Department role responsible for Marketing Strategy, Brand Management, PR, Media Relations, Influencer/KOL Marketing, Digital Marketing, Content, Campaigns, Partnerships, and Team Leadership. We are looking for someone who is not only able to develop marketing strategies, but is also confident in building relationships, creating brand exposure, working with influencers and media, and turning marketing activities into measurable business results. Key Responsibilities: Marketing Strategy & Leadership - Develop and execute the overall marketing strategy in line with business objectives and sales targets. - Lead, manage, coach, and develop the Marketing team. - Set departmental KPIs, marketing objectives, campaign priorities, and performance targets. - Develop annual and monthly marketing plans for campaigns, promotions, product launches, events, and brand activities. - Provide strategic recommendations to Senior Management based on market trends, customer insights, and business performance. Brand & Campaign Management - Develop strategies to strengthen brand awareness, positioning, customer engagement, and loyalty. - Plan and execute integrated marketing campaigns, promotions, product launches, outlet openings, contests, and events. - Work closely with Operations to ensure campaigns are successfully implemented across outlets. - Develop creative campaign concepts and ensure all marketing communication is aligned with brand standards. - Identify opportunities to increase customer traffic, sales, and brand visibility. PR, Media & Influencer/KOL Management - Develop and execute PR strategies to generate brand awareness and positive publicity. - Build and maintain strong relationships with media, journalists, influencers, KOLs, bloggers, food reviewers, and content creators . - Identify and approach suitable influencers/KOLs for brand collaborations and campaigns. - Manage influencer collaborations from selection, outreach, negotiation, briefing, execution, content delivery, and performance evaluation . - Coordinate media visits, influencer visits, product tasting sessions, restaurant reviews, launches, events, and other publicity activities. - Identify opportunities for media coverage, editorial features, brand partnerships, collaborations, and other publicity opportunities. - Monitor media coverage, influencer performance, brand mentions, reach, engagement, and campaign ROI. Digital Marketing & Content - Lead the Company's digital marketing strategy across social media, paid advertising, website, Google platforms, and other relevant channels. - Oversee content planning and production including photos, videos, reels, graphics, copywriting, captions, promotional materials, and digital content . - Work closely with creative teams, agencies, photographers, videographers, and content creators. - Monitor digital performance and optimize campaigns to improve engagement, conversion, and ROI. - Keep updated with the latest digital marketing, social media, F&B, and consumer trends. Market Research & Analytics - Monitor and analyze sales, campaign, social media, website, digital advertising, and customer data. - Track marketing KPIs, campaign performance, ROI, and commercial results. - Conduct competitor and market analysis to identify new opportunities. - Use data and customer insights to improve marketing strategies and business performance. Budget & Commercial Management - Develop and manage the annual Marketing and A&P budget. - Ensure marketing activities are delivered within the approved budget. - Monitor campaign costs, marketing expenditure, and ROI. - Negotiate with agencies, influencers, media partners, vendors, and suppliers to achieve cost-effective solutions. - Work closely with Operations and Commercial teams to support sales and revenue growth. Team & Stakeholder Management - Lead and develop a high-performing Marketing team. - Manage relationships with agencies, media, influencers, KOLs, vendors, and business partners. - Work closely with Operations, Finance, Purchasing, HR, Creative, and other departments. - Attend and oversee key launches, events, media activities, influencer activities, and brand activations when required. Requirements: - Bachelor's Degree in Marketing, Mass Communication, Business Administration, Economics, Statistics, or a related field . - Minimum 6–8 years of relevant marketing experience , with proven experience leading a team or department. - Experience in F&B, hospitality, retail, lifestyle, or consumer brands is highly preferred. - Strong experience in marketing strategy, brand management, digital marketing, PR, influencer/KOL marketing, content, and campaign management . - Proven ability to build relationships with media, influencers, KOLs, agencies, and external partners . - Strong commercial and analytical mindset with the ability to use data to drive decisions. - Excellent leadership, communication, negotiation, presentation, and relationship-building skills. - Creative, proactive, strategic, and results-oriented. - Able to manage multiple projects in a fast-paced environment. - Strong written and verbal communication skills in English and Bahasa Malaysia . - Willing to travel between outlets and attend events or marketing activities when required. What We Offer - Leadership opportunity within a growing Malaysian F&B Group - Exposure to multiple F&B brands and business projects - Opportunity to work with media, influencers, KOLs, agencies, and industry partners - Career growth and development opportunities - Competitive salary based on experience - EPF, SOCSO & EIS contribution - Medical benefits / panel clinic - Staff meal - Staff performance incentives Pay: RM6,600.00 - RM7,500.00 per month Benefits: - Health insurance - Maternity leave - Opportunities for promotion - Parental leave - Professional development Application Question(s): - How many years of Marketing experience do you have? - Do you have F&B, hospitality, retail, or consumer brand marketing experience? - Do you have hands-on experience managing influencers/KOLs & Media relations including outreach, negotiation and campaign execution? - What is your expected monthly salary? - What is your notice period / earliest start date? Work Location: In person
Наблюдалась 2026-10-04, впервые 2026-09-29, источник — Indeed.