Marketing Manager

Job Title: Marketing Manager Department: Marketing & Business Development Reports To: MD Location: Dubai, UAE Employment Type: Full-Time Company: Dr Rami Hamed Center FZ LLC

About Us

DRHC is a leading healthcare provider committed to delivering high-quality medical services to our patients and community. We are seeking a driven and detail-oriented Marketing Manage rto join our team.

Job Summary:

The Marketing Manager will be responsible for planning, developing, implementing, and managing the company's overall marketing strategies to enhance brand awareness, attract new customers and patients, increase revenue, and strengthen the company's market presence. The role involves managing digital marketing, social media, advertising campaigns, promotional activities, brand development, and business growth initiatives while ensuring alignment with the company's objectives.

Key Responsibilities:

A. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies aligned with the company's business objectives.
• Prepare annual and monthly marketing plans, budgets, and promotional calendars.
• Identify new business opportunities and develop strategies to increase market share.
• Conduct market research and competitor analysis to identify market trends and customer needs.
• Monitor marketing performance and prepare regular reports for management.

B. Digital Marketing & Social Media Management

• Plan, execute, and monitor digital marketing campaigns across various platforms.
• Manage social media accounts, including Instagram, Facebook, LinkedIn, TikTok, and other relevant platforms.
• Oversee website content, SEO, Google Ads, and online marketing activities.
• Coordinate the creation of engaging marketing content, videos, graphics, and promotional materials.
• Monitor online engagement, leads, inquiries, and campaign performance.

C. Branding & Promotion

• Maintain and strengthen the company's brand image and market reputation.
• Develop promotional campaigns, advertisements, offers, and marketing materials.
• Ensure consistency in branding across all marketing channels.
• Coordinate with designers, photographers, advertising agencies, and external vendors.
• Organize promotional events, exhibitions, health campaigns, and other marketing activities.

D. Business Development & Lead Generation

• Develop strategies to attract new customers and increase patient footfall.
• Identify potential corporate clients, business partners, and referral opportunities.
• Build and maintain relationships with corporate organizations, insurance companies, and business partners.
• Monitor marketing leads and coordinate with the operations and sales teams to ensure proper follow-up.
• Develop initiatives to improve customer retention and generate repeat business.

E. Team Management & Coordination

• Lead, supervise, and guide the marketing team to achieve departmental targets.
• Assign responsibilities and monitor individual and team performance.
• Coordinate with doctors, department heads, HR, operations, and management for marketing activities.
• Ensure timely completion of assigned marketing projects and campaigns.
• Conduct regular team meetings and provide performance updates to management.

F. Budget & Performance Management

• Prepare and manage the marketing department's budget.
• Monitor advertising expenses and ensure cost-effective marketing activities.
• Evaluate campaign results, return on investment (ROI), and lead conversion rates.
• Prepare monthly marketing performance reports, including achievements, challenges, and improvement plans.
• Prepare annual and monthly marketing plans, budgets, and promotional calendars.
• Identify new business opportunities and develop strategies to increase market share.
• Conduct market research and competitor analysis to identify market trends and customer needs.
• Monitor marketing performance and prepare regular reports for management.

Requirements & Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of experience in marketing management.
• Previous experience in healthcare, hospitals, clinics, or medical centers will be an advantage.
• Strong knowledge of digital marketing, social media management, SEO, and online advertising.
• Experience in managing marketing teams, campaigns, and budgets.
• Excellent communication, negotiation, leadership, and presentation skills.
• Strong analytical, strategic planning, and problem-solving abilities.
• Knowledge of the UAE market and healthcare industry is preferred.

Key Skills:

• Strategic Marketing and Business Development
• Digital Marketing and Social Media Management
• Brand Management and Market Positioning
• Lead Generation and Customer Acquisition
• Market Research and Competitor Analysis
• Budget Planning and Cost Control
• Team Leadership and Coordination
• Communication and Negotiation
• Reporting and Performance Analysis
• Creativity and Problem-Solving.

Key Performance Indicators (KPIs)

The Marketing Manager will be evaluated based on the following:

• Increase in brand awareness and market visibility.
• Growth in patient/customer inquiries and conversions.
• Achievement of monthly and annual marketing targets.
• Social media growth, engagement, and reach.
• Successful execution of marketing campaigns and promotional activities.
• Generation of new corporate partnerships and business opportunities.
• Effective management of marketing budgets and expenses.
• Improvement in patient acquisition and retention.
• Timely submission of marketing reports and campaign updates.
• Overall contribution to business growth and revenue generation

Preferred Qualifications

Knowledge of photography, videography, visual effects, and social media content strategy is also desirable.

What We Offer:

• Competitive salary and comprehensive benefits
• Career development and training opportunities
• Collaborative and mission-driven workplace

Note:

• Can Join Immediately or in a Month.
• Presently available in UAE.
• Can send resume on hr@drhc.ae
• Please share Updated Portfolio.

Job Type: Full-time

Work Location: In person