Marketing Manager
# Marketing Manager **Diablo Auto Accessories LLC** · Dubai · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### Top Skills & Match 🎯 **Ключевой стек роли:** `[OKR / KPI]` --- ### About the Role MARKETING MANAGER Healthcare & Automotive Businesses Department: Marketing Position: Marketing Manager Reports To: Management Location: Dubai, UAE Employment Type: Full-Time Role Overview We are looking for a results-driven Marketing Manager to lead the marketing, digital presence, brand development, and lead-generation activities across our Healthcare and Automotive businesses. The Marketing Manager will be responsible for developing and executing marketing strategies across all relevant online and offline channels, generating qualified leads, managing campaigns, coordinating content, monitoring marketing performance, and working closely with the sales and operations teams to convert leads into actual business. The role requires a strong understanding of the UAE market, digital marketing, social media, paid advertising, lead-generation platforms, CRM systems, WhatsApp marketing, and performance tracking. KEY RESPONSIBILITIES 1. Lead Generation - Develop and execute continuous lead-generation strategies for both Healthcare and Automotive businesses. - Generate qualified leads through: - Meta — Facebook & Instagram - Google Ads - TikTok - YouTube - Snapchat - LinkedIn - Google Search - Google Maps / Google Business Profile - WhatsApp - Website - Landing pages - Email marketing - SMS campaigns - Influencer and creator campaigns - Referral campaigns - Partnerships and corporate tie-ups - Offline and local marketing - Develop separate lead-generation strategies for different services, customer segments and locations. - Continuously test new platforms, audiences, creatives and campaigns to improve lead volume and quality. - Ensure marketing campaigns generate actual business opportunities, not just impressions or engagement. 2. Healthcare Marketing Develop marketing campaigns for healthcare services including: - General Medicine - Dental services - Orthodontics - Implantology - Wellness - Longevity - Preventive health - Health checkups - Weight-management programs - IV/wellness services where applicable - Other approved clinic services Responsibilities include: - Develop monthly healthcare marketing campaigns. - Create patient acquisition campaigns. - Develop offers, packages and promotional campaigns with management approval. - Target different patient demographics and nationalities within the UAE. - Develop campaigns in English, Arabic and other relevant languages where required. - Work with doctors and the clinic team to develop educational content. - Ensure healthcare advertising follows applicable UAE healthcare advertising regulations and internal approval procedures. - Track leads from initial enquiry through appointment and conversion. 3. Automotive Marketing Develop marketing campaigns for automotive services including: - Paint Protection Film (PPF) - Colour PPF - Car wrapping - Window tinting - Ceramic coating - Detailing - Interior protection - Vehicle branding - Automotive protection packages - New product and technology launches Responsibilities include: - Develop campaigns targeting luxury, premium and performance vehicle owners. - Create promotional campaigns and seasonal offers. - Develop campaigns for new PPF, wrapping, tinting and detailing products. - Identify automotive communities, clubs, influencers and partnerships. - Generate enquiries through digital and offline channels. - Monitor competitors, pricing, offers and market trends. - Develop strategies to increase showroom/studio visits and conversions. 4. Social Media Management Manage and coordinate the company’s presence across all relevant social media platforms: - Instagram - Facebook - TikTok - YouTube - Snapchat - LinkedIn - Google Business Profile - WhatsApp Business Responsibilities: - Prepare monthly content calendars. - Coordinate daily/weekly posting schedules. - Develop Reels, short-form videos, stories, carousels and static creatives. - Coordinate photography and videography. - Develop educational, promotional and brand-building content. - Monitor comments, messages and enquiries. - Ensure enquiries received through social media are promptly transferred into the CRM/lead pipeline. - Monitor engagement and audience growth. 5. Paid Advertising & Performance Marketing - Plan, launch and manage paid campaigns across relevant advertising platforms. - Manage Meta Ads, Google Ads, TikTok Ads and other relevant platforms. - Develop different campaigns for: - Lead generation - WhatsApp enquiries - Website enquiries - Calls - Appointment bookings - Brand awareness - Retargeting - Remarketing - Develop and test multiple ad creatives, headlines, offers and audiences. - Monitor: - Cost per lead - Qualified lead cost - Conversion rate - Cost per appointment - Cost per acquisition - Marketing ROI - Campaign revenue - Pause underperforming campaigns and scale successful campaigns based on data. 6. Website & SEO - Coordinate website content and updates. - Ensure all services, offers and contact information are accurate. - Develop landing pages for major campaigns. - Improve website conversion rates. - Coordinate SEO activities. - Monitor Google search rankings. - Develop local SEO strategies. - Optimize Google Business Profiles. - Increase organic traffic and inbound enquiries. 7. CRM & Lead Management The Marketing Manager will be responsible for ensuring that marketing leads are properly tracked. - Maintain a centralized lead-generation system. - Coordinate with the CRM team/agency. - Ensure every marketing lead is captured. - Track leads from: - Advertisement → Enquiry → Contact → Appointment → Visit → Sale → Revenue - Monitor lead response time. - Monitor lead quality. - Identify lead leakage and follow-up gaps. - Coordinate with sales/patient coordinators and front-office teams. - Prepare lead-conversion reports. - Recommend improvements to increase conversion. 8. WhatsApp Marketing - Develop WhatsApp lead-generation campaigns. - Coordinate WhatsApp Business/API campaigns where applicable. - Develop approved promotional messages and follow-up campaigns. - Segment databases according to customer type and service. - Develop automated lead responses and follow-up journeys. - Coordinate remarketing campaigns through WhatsApp where legally and operationally appropriate. - Track enquiries and conversions generated through WhatsApp. 9. Content & Creative Management - Develop monthly content strategies. - Prepare creative briefs for designers, photographers and videographers. - Ensure brand consistency across all businesses. - Develop: - Advertisements - Reels - Videos - Educational content - Promotional creatives - Before/after content - Testimonials - Customer stories - Product/service explainers - Website content - Brochures - Presentations - Campaign materials - Ensure content is professional, premium and aligned with each brand’s positioning. 10. Influencer & Partnership Marketing - Identify suitable influencers, creators and community partners. - Negotiate and coordinate approved collaborations. - Track leads generated from influencer campaigns. - Develop partnerships with: - Corporates - Residential communities - Automotive clubs - Gyms and wellness businesses - Hotels - Car dealerships - Insurance-related businesses - Other relevant organizations - Measure the commercial outcome of each partnership. 11. Market Research & Competitor Analysis - Monitor competitors regularly. - Track: - Pricing - Packages - Offers - Advertising - Social media activity - New services - New products - Customer reviews - Positioning - Promotions - Identify new market opportunities. - Conduct customer and market research. - Provide management with actionable marketing insights. 12. Brand Management - Maintain consistency of brand identity across all platforms. - Ensure correct use of logos, colours, fonts, photography and messaging. - Protect the premium positioning of the brands. - Develop brand campaigns that increase awareness and trust. - Coordinate launches of new products, services and locations. 13. Offline Marketing Develop and manage suitable offline marketing initiatives including: - Flyers - Brochures - Outdoor advertising - Mall/community activations - Events - Corporate partnerships - Automotive events - Healthcare awareness campaigns - Promotional activities - Customer referral programs All campaigns must have measurable objectives and tracking wherever possible. 14. Reporting & Analytics Prepare weekly and monthly marketing reports for management. Reports should include: - Total leads generated - Leads by platform - Leads by campaign - Qualified leads - Appointments/bookings - Show-up rate - Conversion rate - Sales generated - Cost per lead - Cost per acquisition - Marketing expenditure - Revenue generated - ROI - Best-performing campaigns - Underperforming campaigns - Recommended actions The Marketing Manager must focus on business results and revenue, not simply likes, followers or impressions. 15. Team & Agency Management - Manage external marketing agencies where applicable. - Coordinate designers, videographers, photographers, SEO specialists and performance marketers. - Set clear deliverables and deadlines. - Review agency performance. - Ensure agencies provide transparent campaign data. - Coordinate internal marketing requirements with clinic/studio teams. - Train and supervise junior marketing staff when applicable. 16. Monthly Marketing Planning Prepare a monthly marketing plan covering: Healthcare - Campaign calendar - Patient acquisition campaigns - Doctor/service promotions - Educational content - Health awareness campaigns - Lead-generation targets Automotive - PPF campaigns - Wrapping campaigns - Tinting campaigns - Detailing campaigns - Seasonal offers - Product launches - Automotive events and partnerships Each campaign should have: Objective → Target Audience → Offer → Platform → Budget → Creative → Lead Target → Conversion Target → Revenue Target KEY PERFORMANCE INDICATORS (KPIs) The Marketing Manager will be measured primarily on measurable business outcomes, including: - Qualified leads generated - Cost per qualified lead - Appointment/bookings generated - Lead-to-appointment conversion - Appointment-to-sale conversion - Revenue generated from marketing - Marketing ROI - Website enquiries - WhatsApp enquiries - Social media enquiries - Organic lead growth - Campaign performance - Customer acquisition cost - Brand visibility and engagement - Successful campaigns and partnerships REQUIRED SKILLS & EXPERIENCE - Minimum 3–5 years of marketing experience, preferably in UAE. - Experience in lead generation and performance marketing. - Strong understanding of Meta Ads and Google Ads. - Experience with TikTok and other social media advertising platforms. - Strong understanding of CRM and lead-management systems. - Experience with WhatsApp Business/API marketing. - Understanding of SEO and Google Business Profile. - Strong analytical and reporting skills. - Excellent communication and presentation skills. - Ability to manage agencies and external vendors. - Strong content and creative understanding. - Experience in healthcare, automotive, luxury, retail or service businesses is preferred. - UAE market knowledge is highly desirable. PERSONAL ATTRIBUTES The ideal candidate should be: - Results-oriented - Commercially minded - Creative - Analytical - Proactive - Organized - Fast-moving - Strong in communication - Comfortable working with management - Able to manage multiple brands and campaigns - Focused on lead quality and conversion - Comfortable working with numbers and marketing data PRIMARY OBJECTIVE The primary objective of the Marketing Manager : To build a consistent and measurable marketing engine that generates qualified leads, increases customer acquisition, strengthens the brands and directly contributes to revenue across the Healthcare and Automotive businesses. The position is not limited to social media management. The Marketing Manager is responsible for the complete marketing funnel: Brand Awareness → Lead Generation → Lead Qualification → Appointment/Enquiry → Conversion → Revenue → Retention & Referral Pay: AED3,000.00 - AED4,000.00 per month Work Location: In person
Наблюдалась 2026-10-08, впервые 2026-10-02, источник — Indeed.