Marketing Manager
# Marketing Manager **Connect the DOTs Group of Companies Inc.** · Quezon City · `On-site` 🕒 **Статус:** *Опубликовано: 5 дней назад* · *Источник: Indeed* --- ### About the Role Marketing Manager (Digital Marketing, SEO & Lead Generation) Department Operations Department / Executive Office Employment Type Full-Time Position Summary The Marketing Manager is responsible for driving business growth through a digital-first marketing strategy that prioritizes lead generation, search engine optimization (SEO), marketing automation, and data-driven decision-making. This role leads the planning and execution of integrated marketing campaigns across digital and offline channels while ensuring consistent brand positioning and measurable return on investment (ROI). The ideal candidate combines strategic marketing leadership with hands-on expertise in SEO, paid media, content marketing, website optimization, analytics, and conversion rate optimization. The Marketing Manager will oversee creative execution while ensuring all initiatives contribute to qualified lead generation, customer acquisition, and revenue growth. Key Responsibilities 1. Digital Marketing Strategy ● Develop and implement a comprehensive digital marketing strategy aligned with business objectives. ● Lead customer acquisition initiatives across owned, earned, and paid media channels. ● Manage the annual marketing calendar, budget, and campaign roadmap. ● Identify new digital growth opportunities and emerging marketing technologies. ● Drive continuous improvement using performance data and customer insights. 2. Search Engine Optimization (SEO) ● Develop and execute a comprehensive SEO strategy to increase organic visibility and qualified website traffic. ● Perform keyword research based on customer search intent. ● Optimize website architecture, metadata, landing pages, and technical SEO. ● Collaborate with developers to improve website speed, indexing, mobile responsiveness, and Core Web Vitals. ● Monitor search rankings and competitor SEO performance. ● Build a sustainable content strategy to improve domain authority and organic lead generation. 3. Lead Generation & Demand Generation ● Develop lead generation campaigns for B2B, B2C, and franchise/business development opportunities where applicable. ● Build high-converting landing pages and lead funnels. ● Optimize lead capture forms and calls-to-action. 2 ● Implement lead nurturing workflows through email marketing and marketing automation. ● Collaborate with Sales to improve lead quality and conversion rates. ● Track the entire customer acquisition funnel from awareness to conversion. 4. Performance Marketing ● Manage paid advertising campaigns including: ○ Google Ads ○ Meta Ads ○ LinkedIn Ads ○ TikTok Ads ○ YouTube Ads ● Optimize campaigns based on: ○ Cost per Lead (CPL) ○ Cost per Acquisition (CPA) ○ Return on Ad Spend (ROAS) ○ Conversion Rate ● Allocate marketing budget based on campaign performance. 5. Website & Conversion Optimization ● Own website performance as the company's primary digital sales platform. ● Improve user experience (UX) and customer journeys. ● Conduct A/B testing on landing pages, forms, and calls-to-action. ● Improve website conversion rates through continuous optimization. ● Ensure website content remains current, engaging, and aligned with SEO best practices. 6. Content & Brand Marketing ● Develop a content strategy that supports SEO, lead generation, and brand awareness. ● Oversee the creation of: ○ Blogs ○ Videos ○ Social media content ○ Email campaigns ○ Case studies ○ White papers ○ Press releases ● Ensure brand consistency across all communication channels. 7. Creative Direction ● Lead the development of marketing creatives for digital and offline campaigns. ● Collaborate with graphic designers, photographers, videographers, and content creators. ● Approve creative assets to ensure alignment with brand standards and campaign objectives. 8. Social Media Marketing ● Develop social media growth strategies. ● Increase engagement, community growth, and brand advocacy. ● Monitor social sentiment and online reputation. ● Work with influencers, partners, and brand ambassadors where appropriate. 9. Analytics & Reporting ● Track and report on all marketing KPIs. ● Build executive dashboards using tools such as Google Analytics 4, Google Search Console, Looker Studio, or similar platforms. ● Analyze campaign performance and recommend improvements. ● Present monthly marketing performance reports with actionable insights. 10. Team Leadership ● Lead and mentor the marketing team. ● Manage external agencies, freelancers, and vendors. ● Set departmental objectives and monitor team performance. ● Foster a culture of innovation, collaboration, and accountability. Qualifications Education ● Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, Advertising, or a related field. ● A master's degree or MBA is an advantage. Experience ● Minimum 5 years of progressive marketing experience. ● Minimum 2 years in a managerial or leadership role. ● Demonstrated success in digital marketing, SEO, and lead generation. ● Experience managing integrated marketing campaigns and marketing budgets. ● Experience with CRM and marketing automation platforms is preferred. Technical Knowledge ● Search Engine Optimization (SEO) ● Technical SEO ● Local SEO ● Content Marketing ● Search Engine Marketing (SEM) ● Google Ads ● Meta Ads Manager ● Google Analytics 4 ● Google Search Console ● Google Tag Manager ● Marketing Automation ● Email Marketing ● CRM Management ● Conversion Rate Optimization (CRO) ● User Experience (UX) ● Website Content Management Systems (e.g., WordPress) ● Lead Funnel Optimization ● Marketing Attribution Models ● Data Analytics ● Brand Management Skills ● Strategic Marketing Planning ● SEO Strategy & Execution ● Lead Generation ● Digital Advertising ● Campaign Management ● Content Strategy ● Budget Management ● Data Analysis ● Project Management ● Leadership & Coaching ● Vendor Management ● Creative Direction ● Presentation Skills ● Decision-Making Core Competencies ● Strategic Thinking ● Digital-First Mindset ● Commercial Acumen ● Customer Focus ● Innovation ● Results Orientation ● Analytical Thinking ● Accountability ● Collaboration ● Adaptability ● Continuous Learning Key Result Areas (KRAs) 1. Digital Growth 7 Drive measurable increases in qualified digital traffic, leads, and customer acquisition through SEO, paid media, and conversion optimization. 2. Lead Generation Build and optimize high-performing lead generation funnels that consistently deliver qualified prospects aligned with business growth targets. 3. Brand & Marketing Excellence Strengthen brand visibility and engagement through integrated campaigns and compelling creative execution. 4. Website Performance Maintain a fast, optimized, and conversion-focused website that supports both user experience and business objectives. 5. Marketing Analytics Provide accurate, actionable reporting that demonstrates marketing's contribution to revenue and informs strategic decisions. 6. Team Leadership Develop a high-performing marketing team, manage external partners effectively, and ensure efficient use of the marketing budget. Success Profile A successful Marketing Manager is a growth-oriented leader who balances creativity with commercial performance. They leverage SEO, analytics, paid media, and marketing technology to generate high-quality leads while ensuring every campaign supports measurable business outcomes. Through data-driven optimization and strong collaboration with Sales and Operations, they position marketing as a strategic driver of sustainable revenue growth. Pay: Php17,266.28 - Php40,977.14 per month Work Location: In person
Наблюдалась 2026-09-16, впервые 2026-09-11, источник — Indeed.