Marketing Manager
# Marketing Manager **Buildx Interior Products Private Limited** · Rajajinagar, Bengaluru, Karnataka · `On-site` 🕒 **Статус:** *Опубликовано: 12 дней назад* · *Источник: Indeed* --- ### About the Role JOB DESCRIPTION – MARKETING HEAD About the Role We are looking for an experienced and result-oriented Marketing Head to lead the overall marketing function for our commercial interior design business. The person will be responsible for building the brand, generating qualified business opportunities, strengthening market presence, and developing marketing strategies across both online and offline channels . The ideal candidate should have strong experience in B2B marketing, commercial interiors, architecture, real estate, construction, workplace solutions, or related industries , with the ability to independently plan and execute marketing initiatives. Key Responsibilities1. Marketing Strategy & Planning - Develop and execute the company's overall marketing strategy in line with business objectives. - Prepare annual, quarterly, and monthly marketing plans and budgets. - Identify target markets, customer segments, and new business opportunities. - Develop strategies to increase brand visibility and market penetration. - Track marketing performance and provide regular reports to management. 2. Brand Management - Build and strengthen the company's brand positioning in the commercial interior design market. - Maintain consistent brand communication across all platforms. - Develop company presentations, brochures, portfolios, case studies, marketing collateral, and promotional materials. - Highlight completed projects, capabilities, design expertise, and unique strengths of the company. 3. Digital Marketing - Plan and manage the company's digital marketing activities. - Drive marketing through: - Website - SEO - Google Ads / PPC - LinkedIn - Instagram - Social media - Email marketing - WhatsApp marketing - Online campaigns - Develop content strategies to generate awareness and qualified leads. - Monitor website traffic, campaign performance, enquiries, conversions, and ROI. - Coordinate with external digital marketing agencies, designers, photographers, and content teams where required. 4. B2B & Corporate Marketing - Develop marketing strategies targeting: - Corporate companies - Commercial developers - Real estate companies - Architects - Project Management Consultants (PMC) - Facility Management companies - Contractors - Builders - Co-working / managed office companies - Retail and hospitality businesses - Build and maintain strong relationships with key industry stakeholders. - Identify potential corporate accounts and create targeted marketing initiatives. - Support the sales team with qualified leads and marketing campaigns. 5. Lead Generation - Develop multiple channels for generating qualified business leads. - Plan and execute inbound and outbound marketing campaigns. - Identify new sources of business opportunities and partnerships. - Work closely with the Sales and Business Development teams to improve lead conversion. - Track leads from source to conversion and measure campaign effectiveness. 6. Offline & Field Marketing - Plan and execute offline marketing activities, including: - Industry events - Exhibitions - Trade shows - Business networking events - Corporate meets - Architect meets - Client engagement programs - Product launches - Brand activation programs - Identify relevant industry events and ensure company participation where beneficial. 7. Partnerships & Market Development - Develop strategic partnerships with architects, designers, consultants, contractors, developers, and other relevant industry professionals. - Identify opportunities for referral partnerships and business collaborations. - Explore new cities, customer segments, and market opportunities. - Conduct competitor and market analysis to identify trends and opportunities. 8. Content & Communication - Develop a strong content calendar for the company's marketing channels. - Coordinate creation of: - Project photography and videos - Reels and social media content - Client testimonials - Project case studies - Blogs and articles - Industry insights - Company presentations - Ensure all content reflects the company's professional image and commercial interior expertise. 9. Sales & Business Development Support - Work closely with the Sales and Business Development teams to support revenue generation. - Develop marketing materials and campaigns based on sales requirements. - Provide market intelligence and customer insights to the sales team. - Support account-based marketing initiatives for key corporate clients. - Participate in strategic client meetings, presentations, and business development initiatives when required. 10. Team & Agency Management - Lead and manage the marketing team. - Set clear goals, targets, and KPIs for the marketing function. - Coordinate with internal teams including Sales, Design, Projects, and Management. - Manage external agencies, freelancers, vendors, photographers, and marketing partners. - Ensure timely execution of marketing activities within approved budgets. Key Performance Indicators (KPIs) - Qualified leads generated - Marketing-generated business opportunities - Lead-to-conversion contribution - Brand visibility and market reach - Website and digital marketing performance - Social media growth and engagement - Campaign ROI - Corporate partnerships developed - New market opportunities generated - Marketing budget utilization - Contribution to overall business growth Required Skills & Qualifications - Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA/PGDM in Marketing will be an advantage. - 8–12+ years of relevant marketing experience, preferably in commercial interiors, architecture, construction, real estate, workplace solutions, building materials, or related B2B industries . - Strong understanding of both digital and offline marketing . - Proven experience in B2B lead generation and brand building. - Strong knowledge of social media, SEO, paid campaigns, content marketing, and CRM/marketing analytics. - Excellent communication, presentation, negotiation, and networking skills. - Strong understanding of the commercial real estate and interior design ecosystem. - Ability to independently develop and execute marketing strategies. - Strong leadership and team management skills. - Data-driven approach with strong business and commercial understanding. Preferred Candidate Profile The ideal candidate should be someone who can own the complete marketing function , from strategy and branding to lead generation and business development support. Experience working with commercial interior contractors, interior design firms, architects, builders, developers, corporate workplaces, co-working spaces, or commercial real estate companies will be highly preferred. Pay: Up to ₹100,000.00 per month Benefits: - Commuter assistance - Flexible schedule - Paid time off - Provident Fund Work Location: In person
Наблюдалась 2026-10-04, впервые 2026-09-22, источник — Indeed.