Marketing Manager
# Marketing Manager **BAGS CITY** · Tangerang · `On-site` 🕒 **Статус:** *Опубликовано: 11 дней назад* · *Источник: Indeed* --- ### About the Role BAGS CITY GROUP is a leading retail company specializing in luggage, bags, and travel accessories. Established in 1992, we proudly carry well-known brands such as Lojel, Thule, Bagasi, Case Logic, and Travel Blue. With a strong presence across Indonesia through 30 showrooms and 100 department stores, we continue to grow and innovate. We are seeking a strategic and results-oriented Marketing Leader to drive our brand, marketing, and customer experience agenda. This role will play a key part in shaping our brand portfolio strategy, accelerating customer and business growth, and building a consistent and compelling customer experience across our omnichannel ecosystem. The ideal candidate combines strong strategic thinking with a commercial mindset, customer-centricity, and proven leadership capability to turn insights and ideas into measurable business results. Key Responsibilities : Brand & Business Strategy - Drive brand and portfolio growth strategies aligned with overall business objectives. - Build and strengthen brand equity and positioning across omnichannel touchpoints. - Lead strategic relationships with brand principals and partners to support sustainable growth. Marketing & Customer Experience - Lead integrated omnichannel marketing campaigns and activations across online and offline platforms. - Drive customer acquisition, engagement, and retention through loyalty and CRM initiatives. - Partner with the Customer Experience team to ensure a consistent and high-quality customer journey across all touchpoints. - Utilize customer data and insights to drive customer growth, retention, and sales. Planning & Performance - Plan and manage marketing priorities, budgets, and resources in alignment with business objectives. - Monitor marketing performance, sales contribution, customer growth, and ROI against targets. - Provide strategic insights and performance reports to stakeholders to support business decisions. Team Leadership - Lead, develop, and motivate the Marketing and Customer Experience teams to achieve business and functional objectives. - Set clear goals, KPIs, and priorities for the teams and ensure effective execution. - Foster cross-functional collaboration and a customer-centric, performance-driven culture. Required Skills : - Bachelor’s Degree in Marketing, Communication, or related field. - Minimum 8 years of experience in marketing field, with at least 3 years in a management role. Ideally, with a background in the retail industry with multibrand businesses. - Proven experience developing and leading integrated omnichannel marketing strategies and campaigns. - Strong commercial mindset with a proven track record in driving sales and customer growth. - Strong understanding of customer acquisition, retention, and CRM. - Experience managing marketing budgets, KPIs, and ROI/performance reporting. - Strong strategic thinking, analytical, and problem-solving skills. - Excellent communication and stakeholder management skills in Bahasa Indonesia and English. - Proven people leadership and team management experience. - Willing to be work full time on-site from our head office at BSD, Tangerang Selatan. Work Location: In person
Наблюдалась 2026-10-04, впервые 2026-09-23, источник — Indeed.