Marketing Manager
Long Description:
Day-To-Day Responsibilities:
- Develop and execute regional marketing strategies and annual marketing plans aligned with global business objectives.
- Create and manage integrated marketing campaigns designed to support lead generation, pipeline growth, and revenue objectives.
- Plan, coordinate, and oversee regional events, trade shows, customer engagements, and marketing programs from concept through execution.
- Support the regional delivery of global campaigns and initiatives, ensuring relevance and effectiveness within local markets.
- Develop and manage marketing content and collateral, including presentations, case studies, brochures, proposals, email campaigns, and other customer-facing materials.
- Coordinate with internal stakeholders and external agencies to create compelling marketing assets that align with AVI-SPL brand standards.
- Manage and execute regional social media activities while supporting the distribution of global and regional content.
- Provide ongoing oversight of regional presentation materials and marketing resources to ensure messaging consistency and brand alignment.
- Support the strategic development and optimisation of regional website content and digital experiences.
- Develop and maintain relationships with key industry partners, vendors, and service providers to support marketing and business objectives.
- Support regional public relations activities and collaborate with global teams on media opportunities and communications initiatives.
- Manage regional marketing budgets and activities with a focus on maximising return on investment and operational effectiveness.
- Track, measure, and report on campaign performance, event outcomes, social media activity, partnerships, and key marketing metrics.
- Support the delivery and management of regional partner marketing programs and initiatives.
- Maintain compliance with company policies, processes, and quality management standards.
- Perform additional tasks, responsibilities, and projects as required to support the team and evolving business priorities.
WHAT WE’RE LOOKING FOR
Must-Haves:
- Previous people management, supervisory, or team leadership experience is required. - Bachelor's degree in Marketing, Communications, Business, or a related discipline.
- 5+ years of B2B marketing experience, preferably in technology, IT services, professional services, or a related industry.
- Demonstrated experience developing and executing integrated marketing campaigns that drive demand generation and pipeline growth.
- Experience managing events, customer engagement programs, webinars, and partner marketing initiatives.
- Strong project management and organisational skills with the ability to manage multiple priorities simultaneously.
- Excellent communication and stakeholder management skills, with experience collaborating across regional and global teams.
- Experience managing marketing budgets and measuring campaign effectiveness through reporting and analysis.
- Strong understanding of digital marketing channels, content marketing, social media, and lead generation best practices.
Nice-To-Haves:
- Experience marketing across Middle East markets, with an understanding of regional business practices, cultural nuances, and market dynamics.
- Experience working in a global, matrixed organisation supporting multiple stakeholders across regions.
- Knowledge of marketing automation, CRM, email marketing, and digital marketing platforms, including but not limited to Hubspot, Wordpress, Salesforce - Experience managing agency relationships and external marketing vendors.
- Understanding of channel, alliance, or partner marketing programs.
- Familiarity with the audiovisual, collaboration technology, IT, or professional services industries.
- Experience supporting public relations and media engagement activities.
- Fluency in additional languages relevant to the region.
WHY YOU’LL LIKE WORKING HERE
- Opportunity to shape and deliver marketing programs across a dynamic and rapidly growing region.
- Exposure to global marketing initiatives and collaboration with international teams.
- Inclusive, collaborative, and people-focused company culture.
- Ongoing training, professional development, and career growth opportunities.
- Opportunity to work with leading technology partners and innovative collaboration solutions.
- Flexible and fast-paced environment where marketing directly contributes to business growth.
- Medical benefits, including dental - Paid holidays and PTO - Enjoyable and dynamic company culture
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