Marketing Manager

Job Vacancy: Marketing Manager – Digital Marketing & SEO

Company: Al Mutakamela Vehicles Testing & Registration L.L.C.

Location: Dubai, UAE

Employment Type: Full-Time

Job Overview

We are seeking a highly experienced, results-driven, and strategic Marketing Manager to lead our marketing department, strengthen our digital presence, increase brand awareness, and drive measurable business growth.

The ideal candidate must possess advanced expertise in Search Engine Optimization (SEO), digital marketing strategies, content management, and lead generation , along with proven experience managing creative and technical marketing teams.

This position requires a hands-on leader capable of developing and executing comprehensive marketing strategies that increase online visibility, attract potential customers, generate qualified leads, and convert marketing activities into measurable business results.

Key Responsibilities

1. Marketing Strategy & Business Growth

• Develop and implement comprehensive marketing strategies aligned with company objectives and revenue targets.
• Create monthly, quarterly, and annual marketing plans focused on customer acquisition and business growth.
• Identify new market opportunities and develop innovative campaigns to attract individual and corporate customers.
• Develop effective lead generation and customer conversion strategies.
• Analyze market trends, competitors, customer behavior, and emerging digital marketing opportunities.
• Establish measurable KPIs and continuously optimize marketing performance to maximize ROI.

1. Search Engine Optimization (SEO)

• Lead and oversee the company's overall SEO strategy to improve organic search visibility and website traffic.
• Demonstrate advanced knowledge of Technical SEO, On-Page SEO, Off-Page SEO, and Local SEO.
• Develop keyword strategies targeting high-intent searches and customer acquisition opportunities.
• Manage website optimization, technical audits, backlink strategies, and SEO content planning.
• Utilize tools such as Google Search Console, Google Analytics 4, SEMrush, Ahrefs, and Google Tag Manager.
• Improve Google Business Profile performance and local search rankings across company locations.
• Monitor keyword rankings, organic traffic, conversion rates, and SEO performance.
• Supervise the SEO Specialist and ensure the achievement of clearly defined SEO targets.

1. Content Creation & Creative Team Management

• Lead and manage a multidisciplinary marketing team consisting of:
• Videographers and video editors.
• Photographers.
• Content Creators and Copywriters.
• SEO Specialists.
• Other digital marketing professionals.
• Develop and manage comprehensive content calendars across all digital platforms.
• Supervise video production, photography, social media content, advertising creatives, and promotional campaigns.
• Ensure all published content maintains high standards of creativity, professionalism, and brand consistency.
• Assign tasks, establish deadlines, monitor productivity, and evaluate team performance.
• Provide creative direction and ensure content supports customer engagement, lead generation, and business objectives.

1. Digital Marketing & Customer Acquisition

• Plan, manage, and optimize paid advertising campaigns across Google Ads, Meta Ads, and other relevant platforms.
• Develop performance marketing campaigns focused on generating qualified leads and increasing customer conversions.
• Improve website landing pages, customer journeys, and conversion rates.
• Implement retargeting and remarketing strategies to maximize marketing effectiveness.
• Collaborate with the Sales and Customer Service teams to improve lead conversion and customer retention.
• Develop marketing initiatives to increase customer visits, service bookings, and overall revenue.
• Optimize advertising budgets to achieve the best possible cost per lead (CPL) and customer acquisition cost (CAC).

1. Social Media & Brand Development

• Develop and execute social media growth strategies across Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant platforms.
• Increase brand reach, audience engagement, and qualified customer inquiries.
• Oversee the production of engaging videos, reels, promotional materials, and educational content.
• Ensure consistent brand identity and messaging across all marketing channels.
• Monitor social media performance and identify opportunities for continuous improvement.

1. Performance Monitoring & Reporting

• Prepare detailed weekly and monthly marketing performance reports for senior management.
• Track key metrics including website traffic, organic rankings, leads, conversions, customer acquisition costs, and marketing ROI.
• Evaluate campaign performance and implement data-driven improvements.
• Monitor team productivity and ensure marketing objectives are achieved within agreed timelines.
• Present strategic recommendations to management based on performance analysis.

Qualifications & Requirements

• Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
• Minimum 5–7 years of relevant marketing experience , including at least 2 years in a marketing leadership or management position.
• Strong, proven, hands-on expertise in SEO is mandatory.
• Demonstrated success in increasing organic traffic, search engine rankings, lead generation, and customer acquisition.
• Proven experience managing creative teams, content production, and digital marketing specialists.
• Strong knowledge of Google Ads, Meta Ads Manager, Google Analytics 4, Google Search Console, SEMrush, and Ahrefs.
• Experience developing and managing digital marketing budgets.
• Strong understanding of performance marketing, conversion rate optimization (CRO), and customer acquisition strategies.
• Excellent leadership, communication, analytical, and project management skills.
• Ability to translate marketing strategies into measurable business outcomes.
• Experience in the UAE market is highly preferred.
• Excellent command of English; Arabic proficiency is an advantage.

Key Performance Indicators (KPIs)

The successful candidate will be evaluated based on:

• Growth in organic website traffic and keyword rankings.
• Increase in qualified leads and new customer acquisition.
• Improvement in website and campaign conversion rates.
• Growth in customer bookings and visits generated through marketing activities.
• Reduction in customer acquisition costs.
• Return on marketing investment (ROMI).
• Growth in brand awareness, social media reach, and engagement.
• Marketing team productivity and achievement of campaign deadlines.

What We Offer

• A leadership opportunity within a growing company in Dubai.
• The opportunity to manage and develop a dedicated marketing team.
• Direct involvement in business growth and strategic decision-making.
• A professional and collaborative working environment.
• Competitive salary package based on qualifications and experience.

We are looking for a Marketing Manager who can turn marketing strategies into real customers, increased revenue, and sustainable business growth.

Pay: AED10.00 - AED12.00 per month

Work Location: In person