Marketing Manager - Arabic

We at GTCFX are expanding our team and looking for a dynamic, experienced, and results-driven Marketing Manager - Arabic , to join our Dubai office!

The Arabic Marketing Manager will be responsible for developing, implementing, and managing comprehensive marketing strategies targeting Arabic-speaking audiences across the UAE, GCC, and wider MENA region.

The role focuses on increasing brand awareness, generating qualified leads, supporting client acquisition, and strengthening the Company's market presence within the financial services and online trading industry.

The successful candidate must have a strong understanding of Arabic-speaking markets, digital marketing, financial products, Forex, CFDs, and capital markets, with the ability to develop culturally relevant campaigns while ensuring compliance with applicable UAE Capital Market Authority (CMA) regulations and Company policies.

1. Key Responsibilities

A. Marketing Strategy & Business Development

• Develop and execute comprehensive marketing strategies targeting Arabic-speaking audiences across the UAE, GCC, and MENA region.
• Identify market opportunities, customer segments, and growth strategies to strengthen the Company's regional presence.
• Prepare annual and quarterly marketing plans aligned with the Company's business objectives.
• Conduct competitor analysis, market research, and customer behavior assessments.
• Develop marketing initiatives to increase brand visibility, qualified leads, client engagement, and conversion rates.
• Collaborate with Sales and Relationship Management teams to support client acquisition and retention.
• Identify opportunities for partnerships, sponsorships, media collaborations, and strategic marketing initiatives.
• Monitor regional financial market trends and emerging marketing opportunities.

B. Digital Marketing & Lead Generation

• Plan, implement, and optimize digital marketing campaigns targeting Arabic-speaking clients.
• Manage paid advertising campaigns across Google Ads, Meta, LinkedIn, YouTube, and other relevant platforms.
• Develop performance marketing strategies focused on qualified lead generation and customer acquisition.
• Monitor campaign performance, conversion rates, cost per lead (CPL), and return on marketing investment (ROMI).
• Implement Arabic search engine optimization (SEO) and search engine marketing (SEM) strategies.
• Collaborate with digital marketing teams to improve website traffic, landing page performance, and conversion funnels.
• Develop retargeting and remarketing strategies in accordance with applicable consent and data protection requirements.
• Monitor campaign analytics and recommend improvements to maximize marketing effectiveness.

C. Arabic Content Development & Localization

• Lead the development of high-quality Arabic marketing content across digital and offline channels.
• Ensure accurate translation and localization of marketing materials from English to Arabic.
• Develop Arabic content for websites, landing pages, social media, email campaigns, advertisements, and promotional materials.
• Ensure marketing communications are culturally appropriate and relevant to Arabic-speaking audiences.
• Maintain consistent brand messaging, tone, and corporate identity across all Arabic communication channels.
• Coordinate with graphic designers, content creators, and digital marketing teams to develop engaging marketing materials.
• Review and approve Arabic marketing content for linguistic accuracy and brand consistency, subject to Compliance approval.
• Develop Arabic educational content, market awareness campaigns, and promotional materials within the Company's permitted regulatory scope.

D. Social Media & Brand Management

• Manage and strengthen the Company's Arabic social media presence.
• Develop Arabic social media strategies for platforms such as Instagram, Facebook, LinkedIn, X, YouTube, and TikTok, where appropriate.
• Plan and manage Arabic social media calendars and content schedules.
• Monitor audience engagement, follower growth, brand sentiment, and campaign performance.
• Coordinate with influencers, financial content creators, and media partners, subject to regulatory approval.
• Ensure consistent brand positioning across regional markets.
• Manage online reputation and coordinate responses to marketing-related customer inquiries.
• Identify opportunities to increase brand awareness and audience engagement.

E. Events, Sponsorships & Regional Marketing

• Plan and coordinate marketing activities for financial exhibitions, conferences, seminars, and industry events.
• Support the Company's participation in Forex expos, financial services exhibitions, and networking events.
• Organize Arabic-language webinars, educational seminars, and promotional campaigns, subject to applicable regulatory permissions.
• Coordinate with external agencies, event organizers, media representatives, and business partners.
• Manage event marketing materials, promotional activities, and post-event lead follow-ups.
• Evaluate event performance and return on investment.
• Identify regional sponsorship and partnership opportunities that support the Company's marketing objectives.

F. Regulatory Compliance & Marketing Governance

• Ensure all marketing campaigns and promotional materials comply with applicable UAE CMA regulations, Company policies, and internal Compliance procedures.
• Obtain required internal Compliance approvals before publishing financial promotions, advertisements, or marketing communications.
• Ensure marketing materials contain appropriate risk disclosures, disclaimers, and regulatory information where required.
• Avoid misleading advertisements, exaggerated claims, guaranteed return statements, or inappropriate financial promotions.
• Coordinate with Compliance to ensure marketing activities remain within the Company's authorized regulatory permissions.
• Maintain appropriate records of marketing approvals, advertisements, campaigns, and promotional communications.
• Ensure adherence to applicable data protection, privacy, and electronic marketing requirements.
• Monitor regulatory developments affecting financial services marketing across the UAE and relevant target markets.
• Ensure that marketing personnel do not provide unauthorized investment advice, recommendations, or other regulated services.

G. Budget Management & Performance Reporting

• Prepare and manage marketing budgets for Arabic-speaking markets.
• Allocate marketing expenditure across appropriate channels based on performance and business priorities.
• Monitor campaign spending and ensure cost-effective utilization of marketing resources.
• Prepare weekly and monthly marketing performance reports for Management.
• Analyze lead generation, conversion rates, campaign effectiveness, and marketing return on investment.
• Identify underperforming campaigns and implement corrective actions.
• Present marketing performance, regional opportunities, and strategic recommendations to senior management.

H. Team Management & Cross-Functional Collaboration

• Lead and coordinate Arabic marketing initiatives across internal teams and external agencies.
• Work closely with Sales, Relationship Management, Compliance, Operations, and Digital Marketing teams.
• Provide guidance to content creators, designers, and marketing executives.
• Establish clear departmental objectives and performance expectations.
• Monitor individual and team performance against approved KPIs.
• Promote teamwork, accountability, creativity, and continuous improvement.
• Ensure all marketing activities align with the Company's business objectives and regulatory requirements.

1. Educational Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, Digital Marketing, or a related discipline.
• Master's degree or MBA in Marketing or Business Administration is an advantage.
• Professional certifications in Google Ads, Google Analytics, Meta Marketing, or digital marketing are preferred.
• Relevant qualifications or training in financial services marketing, compliance, or capital markets will be an advantage.

1. Professional Experience

• Minimum 5–7 years of relevant experience in marketing, preferably within the Forex, CFD, brokerage, fintech, or financial services industry.
• At least 2–3 years of experience in a marketing management or regional marketing role.
• Proven experience in developing and executing marketing campaigns targeting Arabic-speaking audiences.
• Strong understanding of the UAE, GCC, and wider MENA markets.
• Demonstrated experience in digital marketing, paid advertising, lead generation, and brand management.
• Previous experience with a UAE CMA/SCA-regulated brokerage or comparable regulated financial institution is highly preferred.
• Experience working with financial services marketing agencies, media partners, and regional influencers is advantageous.

1. Language Requirements

• Arabic: Native or professional-level fluency in speaking, reading, and writing is mandatory.
• English: Strong professional communication skills, both written and verbal, are mandatory.
• Ability to create, review, and localize financial marketing content in Arabic and English.
• Strong understanding of cultural differences and communication preferences across GCC and MENA markets.

1. Key Skills & Competencies

• Strong knowledge of Arabic digital marketing and regional consumer behavior.
• Excellent understanding of Forex, CFDs, online trading, and financial services marketing.
• Proven ability to generate qualified leads and manage performance marketing campaigns.
• Strong expertise in Google Ads, Meta Ads, SEO, SEM, and social media marketing.
• Excellent Arabic copywriting, content localization, and communication skills.
• Strong analytical and reporting capabilities.
• Experience with CRM systems, marketing automation tools, and campaign analytics.
• Strong leadership, project management, and stakeholder management skills.
• Ability to manage multiple campaigns and deliver results within deadlines.
• Creative thinking, commercial awareness, and problem-solving skills.
• High standards of professionalism, integrity, and regulatory awareness.