Marketing Manager and Creative Strategist

Digital Marketing Manager (Social Media, Ads & SEO)

Location: Istanbul, with regular travel to marinas on the Turkish coast for yacht shoots, viewings and boat shows Working hours: Monday to Friday, 9:00–17:00 (weekend posts are prepared and scheduled during the week) Contract: Full-time, in-house employment Languages: English and Turkish

About us

We are an established yacht brokerage in Turkey. We help private clients buy, sell, charter, build and manage yachts across the Mediterranean and beyond. Our buyers and sellers come from Europe, the Gulf and around the world, and we look after each of them personally and discreetly.

The role

We are bringing our marketing in-house and are looking for one person to own it end to end: social media, paid ads on Meta and Google, SEO and the website. Your goal is not followers or clicks but qualified enquiries from yacht buyers and sellers in our target countries .

You will plan the strategy, write the copy, film and edit on board, run the campaigns, keep the website alive, and report what is working. You will work closely with our brokers, who know every yacht and client, and with freelance photographers, drone operators and our web developer.

What you'll do

Strategy and planning

• Build a marketing plan focused on international buyers and sellers, with clear target countries
• Run competitor research on leading yacht brokerages and luxury brands
• Plan a monthly content and campaign calendar around new listings, sales and boat shows (e.g. boot Düsseldorf, Cannes, Monaco)

Social media and content

• Manage Instagram, Facebook, LinkedIn and YouTube: plan, write, post and reply to messages and comments
• Turn every new listing into a content kit: plan the shoot, film on board with the broker, edit Reels and walkthroughs, create carousels and stories
• Write captions, scripts and hooks in English (and Turkish where needed) that speak to yacht buyers' real questions
• Brief and work with photographers, drone operators and video editors

Paid advertising

• Plan, build and optimise Meta ads (retargeting, lookalikes, location and boat-show targeting) for target countries
• Run Google Ads search campaigns per yacht, per location and for sellers
• Test creatives and audiences, manage budgets and move spend to what brings qualified enquiries
• Make sure sold yachts are removed from ads the same day

SEO and website

• Keep the website up to date: listings, sold yachts, news and the blog
• Write listing introductions, page titles and meta descriptions; build builder and location pages (e.g. “Riva yachts for sale”, “Yachts for sale in Turkey”)
• Write buyer guides that answer real questions (e.g. buying a yacht in Turkey as a foreigner)
• Monitor Google Search Console and Bing Webmaster Tools; work with our web developer on technical fixes
• Help the company appear in AI search (ChatGPT, Google AI Mode, Perplexity) and in industry directories and press

Leads and reporting

• Respond quickly to Instagram and WhatsApp enquiries, qualify them and hand them to the right broker the same day
• Keep the lead log up to date (country, channel, stage)
• Track results in GA4, Meta Ads Manager and Google Ads
• Share a short weekly update and a one-page monthly report: qualified enquiries by country and channel, cost per enquiry, and what we change next

What we're looking for

Essential

• 3+ years in digital marketing, ideally in a high-value sector (luxury, real estate, premium cars, yachting, private banking or hospitality)
• Hands-on experience running Meta Ads Manager and Google Ads campaigns, ideally across several countries
• Working knowledge of SEO, Google Search Console and GA4
• Strong copywriting in English; fluent Turkish
• Able to film and edit short-form video on a phone (e.g. CapCut) and design in Canva
• Experience updating a website through a CMS (e.g. WordPress)
• A data-driven mindset: you judge work by enquiries and cost per enquiry, not likes
• Organised, detail-oriented and discreet with client information

Bonus points

• Experience in the yachting or marine industry
• German, Arabic or Russian
• Experience with LinkedIn ads or B2B marketing
• Experience directing people on camera
• A valid driving licence and readiness to travel to marinas and boat shows

What we offer

• Full ownership of our marketing, working directly with management and our brokers
• Working on board some of the Mediterranean's finest yachts
• Boat shows and travel
• Competitive salary and paid time off

How to apply

• Your CV in English
• A portfolio or examples of campaigns, social media accounts or websites you have managed, with results where possible
• English introducing yourself and why this role fits you

Shortlisted candidates will receive a short practical task: write an Instagram caption, a Meta ad and a Google search ad for a sample yacht we provide.

Applications without a portfolio and video will not be considered. This is a full-time, in-house position based in Istanbul. The company name will be shared with shortlisted candidates. The final stage includes reference checks and a confidentiality agreement.

İş Türü: Tam zamanlı