Marketing Manager, AI and Lifecycle
# Marketing Manager, AI and Lifecycle **Rove Concepts** · Remote · `Remote` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Get on Board (LATAM)* --- ### About the Role Five or more years in ecommerce or DTC marketing with real ownership of email and lifecycle. Klaviyo or a comparable ESP. Evidence that you build with AI yourself rather than assigning it. When you hit a wall, your instinct should be to build through it, not to raise a ticket and wait. Fluent, native-level English, written and spoken. This one is non-negotiable. You will be writing copy that goes out to our customers under our name, so we need someone who can hear the difference between a line that sounds premium and one that sounds like a discount retailer. A strong eye. You can look at an asset and tell whether the destination matches the promise, whether the tone is right, and whether the offer math actually adds up. Comfortable being told when something isn't landing, and comfortable telling us the same. Email and lifecycle as our primary owned channel. Campaign calendar, flows, segmentation, deliverability, list health. We run on Klaviyo. Quality control on everything that ships. Copy, creative, link destinations, offers, regional versions. If something goes out wrong, it was yours to catch. Building AI into the daily work. Not proposing it, shipping it. Working alongside our lifecycle and email team, our designers, and our external ads partner to keep the calendar moving. Translating results into plain business language. What we spent, what we made, what we'd do differently. What success looks like Flow revenue grows as a share of total email revenue. Work stops reaching leadership with errors in it. AI is doing measurable work inside the function within 90 days, rather than sitting in a proposal. Furniture, home, or another considered-purchase category with a long buying cycle. Shopify, GA4 and Meta Ads familiarity. Experience holding a team to brand guidelines.
Наблюдалась 2026-09-23, впервые 2026-09-23, источник — Get on Board (LATAM).