Marketing Manager
# Marketing Manager **Kärcher** · Parañaque · `On-site` 🕒 **Статус:** *Опубликовано: сегодня* · *Источник: Indeed* --- ### About the Role Formulates the marketing plan with strategic budget allocation, covering traditional and alternative media/ platforms, for Retail, Professional, and Ecommerce channels, towards the attainment of set Success Factors (key result areas). Conceptualizes thematic campaigns and tactical selling activities for brand building and sales generation. Oversees the roll-out of NPI (New Product Introduction) via comprehensive launch plans of select SKUs of consumer and professional products. Leads retail marketing activities, in close coordination with the Retail Manager, in the execution of lead-to-store initiatives, visual merchandising, brand representation in the shopfronts via identity display modules, marketing collaterals, dealer tie-ups, and brand activation in various consumer touchpoints. Complements and co-owns the professional sales and marketing strategy, together with the Professional Sales Director in the roll-out of key initiatives intended towards various target groups. Collaborates with the Ecommerce Manager on the development and execution of online strategies, leveraging on external media, search ads, CPAS, sponsored affiliates, collaboration with marketplaces, livestreams, KOL partnerships, and the like, for brand awareness, engagement, and sales generation. Interfaces with the Regional Marketing Team for alignment in brand direction, and ensuring that all branding mandatories are met. Acts as the single point of contact of Regional Marketing for all related issues of the subsidiary. Forges marketing alliances with third parties for brand-building initiatives, and creates leads for sales generation, via co-branding and corporate sales route. Sets up the PR Plan/ calendar via a KOL management pool, various platforms, online communities, industry associations, institutions, and other business entities with the end goal of building Karcher’s brand and corporate equity. Spearhead the development and execution of CSR activities with internal and external stakeholders. Evaluates the efficacy of marketing programs implemented via post-evaluation reports. Formulates the product strategy, segmentation, and manages the P&L across all categories. Analyzes industry trends, consumer profile, the competitive landscape, resource structure, major vendors, price points, for marketing and line planning. Works with different departments towards the achievement of sales targets, increase in market share, and business profitability of all categories. Responsible for the management of local Karcher website using CMS & Product database. Guardian of Karcher CI and represents global marketing approach locally. Must have a Bachelor’s/College Degree in Business Studies/Administration/Management, Commerce, Marketing or equivalent Must have 5-10 years of marketing/ brand management experience with a successful track record of high-volume business growth and bottom-line results Must possess the ability to understand and act upon financial retail indicators such as sales, gross margin, inventory productivity, sell-through and stock turnover. Must possess excellent verbal and written communication skills. Pay: Php100,000.00 - Php120,000.00 per month Benefits: Company events Employee discount Free parking Health insurance Life insurance On-site parking Opportunities for promotion Paid training Pay raise Promotion to permanent employee Work Location: In person
Наблюдалась 2026-09-17, впервые 2026-09-16, источник — Indeed.